Head of Marketing Performance, Intelligence

Jobtailor; Belgique (MO); On-site; USD 120,000 - 180,000; Full time

Job summary

Jobtailor seeks a senior marketing analytics and performance leader to define and execute a global performance strategy across paid, SEO, websites, and ABM programs.

You will build a data-driven culture, lead a team of marketers and data analysts, and partner with Sales and Products to align funnel visibility and outcomes.

Strong leadership, cross-functional collaboration, and a track record of scaling marketing across markets are essential.

Qualifications

• 7+ years in marketing intelligence or performance marketing.
• Proven experience leading high‑performing marketing and/or analytics teams.
• Strong track record in scaling performance across multiple markets and segments.
• Experience with B2B marketing and complex buyer journeys is highly preferred.

Responsibilities

• Define and lead the marketing performance strategy across key channels, including paid acquisition (search, social, display), SEO/GEO, websites, and lead nurturing & lifecycle management.
• Leverage AI to improve channel efficiency, targeting accuracy, and campaign performance at scale.
• Own the performance roadmap, balancing short-term results with long-term growth.
• Identify and scale high-impact tactics for different segments (e.g. SME lead generation campaigns, ABM).
• Drive a test‑and‑learn culture through structured experimentation frameworks.
• Lead the Marketing Intelligence team, covering performance reporting, dashboards, benchmarking (internal and external), and customer and market insights.
• Ensure insights are actionable, timely, and embedded in decision‑making.
• Define and evolve a single source of truth for marketing performance data.
• Translate complex data into clear recommendations and strategic direction.
• Drive a culture of measurement, accountability, and continuous optimization.
• Define KPIs, attribution models, and performance metrics.
• Ensure alignment between marketing performance and business outcomes.
• Partner with teams such as Sales & Products to enable end‑to‑end funnel visibility.
• Lead, coach, and develop a team of performance marketers and data analysts.
• Act as a trusted advisor to senior marketing leadership and local teams.
• Influence decision‑making at the executive level through data and insights.

Skills

Marketing analytics

Leadership

Cross-functional collaboration

Experimentation

Data-driven decision making

Job description

Job Responsibilities

• Define and lead the marketing performance strategy across key channels, including paid acquisition (search, social, display), SEO/GEO, websites, and lead nurturing & lifecycle management
• Leverage AI to improve channel efficiency, targeting accuracy, and campaign performance at scale
• Own the performance roadmap, balancing short-term results with long-term growth
• Identify and scale high-impact tactics for different segments (e.g. SME lead generation campaigns, ABM)
• Drive a test‑and‑learn culture through structured experimentation frameworks
• Lead the Marketing Intelligence team, covering performance reporting, dashboards, benchmarking (internal and external), and customer and market insights
• Ensure insights are actionable, timely, and embedded in decision‑making
• Define and evolve a single source of truth for marketing performance data
• Translate complex data into clear recommendations and strategic direction
• Drive a culture of measurement, accountability, and continuous optimization
• Define KPIs, attribution models, and performance metrics
• Ensure alignment between marketing performance and business outcomes
• Partner with teams such as Sales & Products to enable end‑to‑end funnel visibility
• Lead, coach, and develop a team of performance marketers and data analysts
• Act as a trusted advisor to senior marketing leadership and local teams
• Influence decision‑making at the executive level through data and insights

Requirements

• 7+ years in marketing intelligence or performance marketing
• Proven experience leading high‑performing marketing and/or analytics teams
• Strong track record in scaling performance across multiple markets and segments
• Experience with B2B marketing and complex buyer journeys is highly preferred
• Strong experience working in cross‑functional environments, aligning teams through effective communication and stakeholder engagement
• Entrepreneurial mindset with a focus on continuous improvement and experimentation