Head of Marketing Operations & Growth Analytics

AlleyCorp; Town of Texas (WI); Hybrid; USD 170,000 - 200,000; Full time

Benefits offered by this job

Hybrid work model

Parental leave 16 weeks

Professional development stipend

401K matching

Job summary

Maven Clinic, the world's largest virtual clinic, seeks a Director of Marketing Operations to own the systems, data, and reporting for our B2B Growth Marketing team.

You will lead analytics, marketing operations, and web optimization, partnering with Sales, RevOps, Strategic Finance, and Client Success to ensure accurate, executive-ready insights.

The role guides budget, attribution, dashboards, and AI-enabled workflows to scale demand and optimize performance across the enterprise.

Qualifications

• 8+ years in B2B marketing operations, analytics, or revenue operations.
• Hands-on ownership of a marketing automation platform and its integrations.
• Experience building and defending pipeline attribution models with cross-functional partners.
• Track record owning multi-million dollar marketing budgets and forecasts.
• Experience owning a B2B marketing website and CRO program, including accessibility.

Responsibilities

• Own marketing tech, data, and attribution including HubSpot/Salesforce integration.
• Define and manage multi-touch attribution and pipeline reporting with Sales/Finance.
• Maintain data governance and definitions for MQL/MQA thresholds and pipeline metrics.
• Oversee martech stack and vendor relationships (CaliberMind, GA4, Looker, Webflow).
• Lead training to enable reporting and channel orchestration across teams.
• Own KPI definitions and executive pipeline reporting for leadership.
• Build dashboards across CaliberMind, Looker, Data Studio, Salesforce, GA4.
• Support FY planning with Strategic Finance and RevOps.

Skills

B2B marketing ops

Marketing analytics

Revenue operations

Marketing automation

Leadership

Tools

HubSpot

Salesforce

CaliberMind

GA4

Looker

Data Studio

Webflow

Qualified

Asana

Jira

Job description

Maven Clinic, the world's largest virtual clinic, seeks a Director of Marketing Operations to own the systems, data, and reporting for our B2B Growth Marketing team.

You will lead analytics, marketing operations, and web optimization, partnering with Sales, RevOps, Strategic Finance, and Client Success to ensure accurate, executive-ready insights.

The role guides budget, attribution, dashboards, and AI-enabled workflows to scale demand and optimize performance across the enterprise.