Head of Marketing Intelligence & Insights

Taylor's University Sdn Bhd; Lakeside, Northern (FL, KY); Hybrid; USD 110,000 - 160,000; Full time

Job summary

Taylor’s University seeks a Manager, Marketing Intelligence to lead the Marketing Intelligence capability across the university and Taylor’s College. You will drive data‑driven decisions by integrating research, analytics and performance insights to inform strategy and customer engagement.

You will oversee audience, brand and market intelligence, develop capability within Marketing, manage external partners and translate data into actionable recommendations for campaigns and experience

Qualifications

• Bachelor's degree in Marketing, Business, Market Research, Statistics, Data Analytics, Economics, Psychology, Social Sciences or related discipline.
• Postgraduate qualifications or professional certifications in Marketing Analytics, Market Research, Data Analytics or related fields are an added advantage.

Responsibilities

• Lead the development and continuous evolution of the Taylor’s Marketing Intelligence capability in support of Marketing priorities.
• Establish Marketing Intelligence agenda and prioritise research, analytics and insight initiatives based on strategic needs.
• Integrate quantitative, qualitative, behavioural and performance data for audience, markets and marketing effectiveness.
• Build Marketing Intelligence capability and maturity across the Marketing function.
• Oversee audience, customer and brand intelligence to strengthen targeting, engagement and campaigns.

Skills

Leadership

Strategic Thinking

Customer-Centric Mindset

Collaboration

People Development

Results Orientation

Adaptability & Resilience

Integrity & Accountability

Education

Bachelor's Degree in Marketing, Business, Market Research, Statistics, Data Analytics, Economics, Psychology, Social Sciences or related discipline

Postgraduate qualifications or professional certifications in Marketing Analytics, Market Research, Data Analytics or related fields (added advantage)

Job description

Taylor’s University seeks a Manager, Marketing Intelligence to lead the Marketing Intelligence capability across the university and Taylor’s College. You will drive data‑driven decisions by integrating research, analytics and performance insights to inform strategy and customer engagement.

You will oversee audience, brand and market intelligence, develop capability within Marketing, manage external partners and translate data into actionable recommendations for campaigns and experience