Head of Marketing

Sunset; New York (NY); On-site; USD 175,000 - 235,000; Full time

Benefits offered by this job

Medical, dental, vision

Unlimited PTO

Gym memberships

Desk allowance

Relocation bonus

Job summary

Replay is seeking a Head of Marketing to build an acquisition engine across Wind-down and Data Partnerships. You will own top-of-funnel growth end-to-end, experiment across paid, partnerships, SEO, content, web, events, and more to find what actually works and scale it.

You will generate MQLs, create landing pages and workflows with AI tools, make fast decisions with incomplete data, and track results with rigorous measurement.

Qualifications

• 3–5+ years in GTM, growth or marketing roles, preferably somewhere early-stage.
• Able to build landing pages and workflows with AI tools.
• Comfort making fast decisions with incomplete data.
• Data-literate with ability to read your own results.

Responsibilities

• Own top-of-funnel growth end-to-end and run experiments.
• Generate qualified MQLs for both Wind-down and Data Partnerships.
• Build and ship landing pages, campaigns, and workflows with AI tools.
• Make fast calls and drop non-performing strategies.
• Track and report results with rigorous measurement.

Skills

GTM/Growth

Experimentation

Landing page builds

Data analysis

AI tools

Cross-functional

Tools

AI tools

Landing page builders

Web analytics

Job description

About Replay

We are building the first-ever bank for enterprise data. There are over 35 million businesses in the US alone, many of which are sitting on an asset they don’t know they have. At Replay, we help businesses monetize their historical operating data by licensing it to the frontier AI and data labs for model training. Replay sits at the intersection of advancing the frontier of AI, while helping companies generate millions in growth capital without having to give up equity, take on debt, or lay off employees.

Why join Replay now:

• We've scaled from $0 to a multi eight-figure run rate in a matter of months

• We've raised from top-tier investors (Floodgate, Afore, Ludlow, Hustle Fund, etc.)

• We're small enough that you'll carry outsized responsibility and grow as fast as the company does

• You'll partner and build for the fastest and most important companies in the world

• You'll be a part of building a massive, category-defining business from the ground floor

The Role

The majority of our pipeline comes from referrals: VCs, lawyers, founders, CFOs who we’ve built partnerships with. That's worked, but we need to grow even faster and with more predictability. We're looking for a Head of Marketing to build an acquisition engine across both of our motions: Wind-down and Data Partnerships. You'll own top-of-funnel growth end-to-end, experimenting across paid, partnerships, SEO/AEO/GEO, content, web, events, and more to find what actually works, then scale it.

What You'll Do

• Own top-of-funnel growth end-to-end: pick channels, run experiments, and scale what works

• Generate qualified marketing leads (MQLs) for both our Wind-down and Data Partnerships motions

• Build and ship your own landing pages, campaigns, and workflows using AI tools, rather than waiting on a dedicated design or engineering team

• Make fast calls with incomplete data: kill what's not working quickly, double down on what is

• Track and report your own results honestly, since experimentation is worthless without real measurement

How You'll Be Measured

• Number of marketing qualified leads generated

Required aptitude

• You're excited about building in-person, 5 days a week, from our office in Dumbo

• You want to work hard and strive for world-class levels in performance

• 3-5+ years in GTM, growth or marketing functions, ideally somewhere early-stage where you owned channels end-to-end

• You thrive in ambiguity: no fixed playbook exists yet, and you're comfortable making fast decisions with incomplete data

• Creative and technical self-sufficiency: you build real things yourself (landing pages, workflows, automations) with AI tools, rather than briefing someone else

• Genuine experimenter: breadth over narrow-channel depth, always testing something new

• Data-literate: can read your own results well enough to know what's actually working

Bonus

• Experience marketing to founders/startups and/or other B2B/technical buyers

• Familiarity with AI training, data licensing, or model evaluation

• Experience launching a channel from zero, with no existing playbook to follow

Compensation & Benefits

• $175K-$235K base + meaningful equity

• 100% covered medical, dental, and vision

• Unlimited PTO

• Free gym + workout class memberships (via Wellhub)

• $500 desk allowance

• Up to $15,000 relocation bonus where applicable

How We Hire

1. Intro Chat (20 min): mutual fit and interests

2. Channel Strategy Review (1hr): walk through past campaigns and experiments

3. Take home: propose a growth experiment or channel test

4. Onsite (3 hrs): present your proposal, meet the team, have snacks

5. References -> Offer