Head of Marketing

Atoms; Dallas (TX); On-site; USD 140,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision

HSAs/FSAs

401(k)

Equity

Sick Time

Unlimited PTO

Paid Holidays

Job summary

Atoms is seeking a Director of Brand to lead the teams and strategies responsible for managing the Atoms brand and leading communications strategies. This is a high-impact leadership role that reports to the Chief Experience Officer and sits at the intersection of marketing, creative production, operations, and strategy.

This role owns lifecycle and communication strategies across the business and oversees the brand team managing partnerships, events, social media, and design.

Qualifications

• 8+ years of experience in marketing/brand, with 3+ years in leadership (startup experience a plus).
• Experience owning/managing a CRM platform; Braze a plus.

Responsibilities

• Own end-to-end brand management across employer and customer channels.
• Build and execute internal driver campaigns and 360 comms plans with ops and brand team.
• Serve as connection between operations, recruiting, tech, and marketing.
• Use data to drive decisions and solve operational problems via brand/communications.
• Analyze and improve lifecycle communication to boost driver and customer engagement.
• Lead loyalty programs including Driver Milestone and customer loyalty.
• Lead external brand campaigns to support customer acquisition/engagement.
• Translate market research and trends into actionable brand strategies.
• Develop brand team overseeing rider acquisition across partnerships, events, social, influencers.

Skills

Brand leadership

CRM management

Data-driven marketing

Cross-functional collaboration

Budget management

Strategic thinking

Team development

Strong communicator

Tools

Braze

Job description

Atoms is building the machines that power the next era of progress.

Over the last decade, software has transformed the digital world. But the physical world, where food is made, minerals are mined, goods are moved, and industries are run, remains far less intelligent, far less efficient, and far more constrained. We’re changing that.

Atoms builds Physical AI— real-world robots for the industries that move civilization forward, starting with food, mining, and transport. Our systems are designed to understand, predict, and control the real world with precision, turning complex physical operations into something more reliable, more scalable, and more productive.

This work requires more than robotics. It requires deep integration across hardware, software, AI, operations, manufacturing, and real estate. We don’t just build machines in a lab. We deploy them into real environments, operate them, learn from them, and improve them until they work at scale.

We are roboticists, engineers, operators, and builders. We believe the next great technology companies will not only transform information, but the physical systems that shape everyday life.

If you want to work on hard problems with real-world impact, join us.

About the role

Atoms is seeking a Director of Brand to lead the teams and strategies responsible for managing the Atoms brand and leading communications strategies. This is a high-impact leadership role that reports to the Chief Experience Officer and sits at the intersection of marketing, creative production, operations, and strategy. This role owns lifecycle and communication strategies across the business and oversees the brand team managing partnerships, events, social media, and design.

The ideal candidate is a strong strategist and natural collaborator with a strong track record of building brand campaigns internally and externally. This person brings sharp analytical instincts and a bias for action: someone who can design systems at scale, own a budget, test and iterate quickly, and still roll up their sleeves when progress is on the line. We're looking for someone who thinks end-to-end about the Atoms journey and is obsessed with making every experience exceptional—from our drivers to our customers. If you've led a communications strategy, managed brand campaigns, and love solving complex problems, we want to hear from you.

What you'll do

• Own end-to-end management of the Atoms brand across employer branding initiatives and customer facing channels
• Build and execute internal driver campaigns and 360 communication plans in collaboration with operations and the brand team
• Serve as the connection between operations, recruiting, tech, and marketing
• Use data to drive decision-making to solve operational problems across the business through brand and communications
• Analyze and continuously improve Atoms's end-to-end lifecycle communication strategy to drive engagement with drivers and customers
• Manage and continuously improve Atoms’s loyalty strategy including the Driver Milestone Program and customer loyalty program
• Lead Atoms’s external brand campaign strategy to support customer acquisition and engagement
• Translate marketing metrics, market research, and cultural trends into actionable brand strategies
• Lead and develop the brand team managing rider acquisition strategies across partnerships, events, social media, and influencer relationships
• Champion the Atoms brand across everything we do to maintain consistency of the Atoms voice and identity

What we're looking for

• 8+ years of experience, including 3+ years in a leadership role, preferably in marketing or brand management. Startup experience is a plus!
• Experience owning and managing a CRM platform—bonus points if you have experience with Braze
• Experience working with data to build lifecycle automations and segmentation strategies
• Demonstrated ability to lead and develop a team of creatives
• Strong strategic and analytical skills: comfortable owning a budget, interpreting data, and building scalable systems
• A bias for action and a track record of testing, iterating, and improving processes quickly
• Strong communicator and cross-functional collaborator who can build alignment across markets and functions
• Highly organized with the ability to manage competing priorities across multiple markets and teams

Benefits Summary (USA Full-Time Exempt Employees):

• Medical, Dental, Vision, Disability, and Life Insurance
• Flexible Spending Account / Health Savings Account Options
• 401(k)
• Equity
• Sick Time, Unlimited Flexible Time Off, and Paid Holidays

What else you need to know

This role is based in our Dallasoffice. Atoms is a company driven by invention and continuous change - we are constantly reimagining our industries, building new products, and refining how we operate. We do our best work together. That’s why all of our office-based teams work onsite, five days a week.

The base salary range for this role is $140,000 - $180, 000 per year.

Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.

Base salary is just one part of your total rewards package. You may also be eligible for equity awards.

Benefits are subject to change at the company's discretion.
Atoms accepts applications on an ongoing basis.

#LI-Onsite

Ready to join us as we serve those who serve others?

Equal Employment Opportunity

As set forth in Atoms’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

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