Head of Marketing

Prudentia Sciences; Cambridge (MA); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Prudentia Sciences is seeking a Head of Marketing to build and lead marketing as a full function across brand, content, demand generation, communications, and events. This hands-on leadership role requires setting the strategy and executing where it counts, with a strong product marketing foundation and cross-functional influence at the executive level.

You will own GTM for product launches, lead a high-performing team, and drive growth in pharma and life sciences investor markets.

Qualifications

• 10+ years of marketing experience with product marketing in B2B SaaS, enterprise software, or healthcare tech.
• Experience marketing to pharmaceutical or life sciences audiences.
• Track record of owning strategy, budget, and cross-functional influence at exec level.
• Experience building and/or managing a marketing team.
• Proven success driving GTM, launches, brand-building and demand generation.
• Ability to translate complex product capabilities into business value for sophisticated buyers.
• Experience with conference/event strategy and field marketing.

Responsibilities

• Define and own the marketing strategy and roadmap aligned to revenue goals.
• Build, manage, and grow a high-performing marketing team.
• Own the marketing budget and report on performance and ROI to leadership.
• Partner with Sales, Product, and executives on positioning and growth.
• Develop go-to-market strategies for product awareness and adoption.
• Lead product launches and integrated cross-functional campaigns.
• Build brand strategy, voice, and visual identity across touchpoints.
• Create a content engine with thought leadership, case studies, and long-form content.
• Drive multi-channel demand programs (email, digital, ABM, paid, organic).
• Own funnel metrics and collaborate with Sales on lead quality and attribution.
• Oversee marketing tech stack and CRM integration.
• Lead external communications and manage PR/analyst relations.
• Plan and execute events and field-marketing to support sales.

Skills

Marketing leadership

Product marketing

Healthcare marketing

B2B SaaS

Team management

GTM strategy

Brand-building

Demand generation

Event/field marketing

Executive collaboration

Education

MBA or advanced degree

Life sciences background

Tools

HubSpot

Marketo

CRM tools

ABM platforms

Job description

About Prudentia Sciences

Prudentia Sciences is an AI-powered technology platform transforming how biopharma, biotech, and life sciences investors approach portfolio management, due diligence, and value/risk simulation. Our platform accelerates investment in breakthrough therapies by:

• Empowering biopharma to accelerate drug pipelines, maximize ROI, and achieve clinical and commercial success for greater patient impact

• Enabling strategic positioning of asset value during portfolio planning and dealmaking

• Equipping investors with data-driven insights to optimize capital allocation in drug asset transactions

Backed by GV (Google Ventures), Iaso Ventures, and Virtue, we’re on a mission to unlock the full potential of pharmaceutical R&D by empowering decision-makers with real-time, data-driven insights.

The Opportunity

We’re looking for a Head of Marketing to build and lead marketing as a full function at Prudentia Sciences, spanning brand, content, demand generation, communications, and events, as we scale within the pharmaceutical and life sciences sectors. This is a hands-on leadership role: you’ll set the marketing strategy and vision, and also roll up your sleeves to execute where it counts.

Product marketing sits at the core of this role. Our buyers are sophisticated pharma and life sciences investors evaluating a complex, technical product, so the right person will have a strong product marketing foundation (translating product capability into business value, owning positioning and messaging, and driving go-to-market for new launches) and will extend that foundation across the rest of the marketing function.

What You’ll Do

Marketing Leadership & Strategy

• Own the marketing strategy and roadmap for the company, aligned to revenue and business goals

• Build, manage, and grow a high-performing marketing team as the function scales

• Own the marketing budget and report on performance and ROI to executive leadership

• Partner closely with Sales, Product, and executive leadership (including your manager and the CEO) as a strategic voice on positioning, market perception, and growth

Product Marketing

• Develop and execute go-to-market strategies for product awareness and adoption

• Own positioning and messaging, and ensure it’s understood and used consistently across the company

• Lead product launches and integrated cross-functional campaigns

• Translate complex product capabilities into clear business value for pharma and life sciences audiences

• Build sales enablement materials, train sales teams on messaging, and partner on deal support

Brand & Content

• Own brand strategy, voice, and visual identity, and ensure consistency across every touchpoint

• Build out a content marketing engine (website, thought leadership, case studies, and long-form content) that establishes Prudentia as a category authority

• Develop customer proof points, case studies, and testimonials

Demand Generation & Campaigns

• Build and run multi-channel demand generation programs (email, digital, ABM, paid, organic) to drive qualified pipeline

• Own the marketing funnel and work cross-functionally with Sales on lead quality, conversion, and attribution

• Evaluate and manage the marketing technology stack (marketing automation, ABM platforms, CRM integration)

Communications & PR

• Own external communications strategy, including press, analyst relations, and executive visibility

• Manage relationships with PR/comms agencies or partners as needed

• Support investor-facing and company-wide communications in partnership with executive leadership

Events & Field Marketing

• Own strategy and execution for major industry conferences and events

• Build a field marketing strategy that supports sales in target accounts and regions

• Manage event budgets, logistics, and post-event pipeline follow-through

Who You Are

Essential Qualifications

• 10+ years of marketing experience, with a substantial foundation in product marketing (B2B SaaS, enterprise software, or healthcare tech)

• Prior experience marketing to pharmaceutical or life sciences audiences

• A track record leading marketing as a function, not just executing campaigns, including owning strategy, budget, and cross-functional influence at the executive level

• Experience building and/or managing a marketing team

• Proven success driving GTM strategy, product launches, brand-building, and demand generation in a single role or across a marketing organization

• Strong ability to translate complex, technical product capabilities into business value for sophisticated buyers

• Experience with conference/event strategy and field marketing

What Sets You Apart

• Background in pharma business development or licensing

• Experience marketing AI/ML or data/analytics platforms

• Experience managing PR or communications agencies

• Proficiency with ABM platforms, marketing automation (HubSpot, Marketo), and CRM tools

• MBA or advanced degree in business, marketing, or life sciences

• Early-stage or startup marketing experience, including building a function from the ground up

What We Offer

• Impact: Your work directly enables breakthrough therapies to reach patients faster

• Ownership: Build and lead the platform as a foundational engineering leader

• Growth: Shape our product experience during a critical scaling phase

• Compensation: Competitive salary, performance bonus, and equity

• Team: Collaborative, mission-driven colleagues passionate about transforming biopharma

Location

We are strongly prioritizing candidates who can be flexibly hybrid twice per week (Tues/Thurs) from our Boston, NYC, or San Francisco office. If we find truly exceptional talent, we may consider fully remote in the United States.