Head of Lifecycle Marketing

Remote Technology Services, Inc.; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

A leading technology company is seeking a Head of Lifecycle Marketing to own and innovate the lifecycle marketing strategy, overseeing a team of marketers and designing multi-channel programs. The ideal candidate has a strong background in lifecycle marketing with proven analytical skills and experience in team management. This role offers the opportunity to make a significant impact on customer engagement and retention.

Qualifications

• Proven track record in lifecycle, CRM, or retention marketing.
• Expertise in customer lifecycle programs across multiple channels.
• Strong analytical skills to inform strategy.

Responsibilities

• Own the end-to-end lifecycle marketing strategy.
• Lead and mentor a team of lifecycle and CRM marketers.
• Design and optimize multi-channel lifecycle programs.

Skills

Lifecycle marketing strategy

Team leadership

Analytical skills

Customer segmentation

Job description

A company is looking for a Head of Lifecycle Marketing.

Key Responsibilities

• Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy
• Lead and mentor a team of lifecycle and CRM marketers, fostering a culture of innovation and accountability
• Design and optimize multi-channel lifecycle programs that drive measurable impact

Required Qualifications

• Proven track record in lifecycle, CRM, or retention marketing in a fast-paced environment
• Expertise in building and scaling customer lifecycle programs across multiple channels
• Strong analytical skills with a track record of leveraging data to inform strategy
• Experience managing and scaling high-performing teams with a focus on ownership
• Deep understanding of customer segmentation, messaging, and personalization at scale