Head of Experiential Events

Salesforce; New York (NY); On-site; USD 117,000 - 194,000; Full time

Job summary

Salesforce Listen Labs is seeking a Head of Events to partner with the Head of Marketing and build Listen’s experiential strategy from the ground up in a fast-paced AI/SaaS environment. You will shape event concepts and experiences that drive pipeline and brand equity across conferences, dinners, customer roundtables, and pop-ups.

You should bring 4+ years in experiential marketing or related fields, a strong creative POV, and a track record of turning ideas into tangible events.

Qualifications

• Min. 5+ years in experiential marketing, events, brand experiences, field marketing, or related roles.
• Experience in B2B SaaS is a plus, but not required.
• Creative judgment and ability to turn ideas into reality.

Responsibilities

• Partner with the Head of Marketing to shape Listen’s experiential and events strategy.
• Reimagine Listen’s presence at industry conferences, booths, speaking moments, sponsorships, and adjacent experiences.
• Create and produce owned experiences from scratch (dinners, roundtables, salons, pop-ups).
• Develop repeatable formats and production processes; set creative standards and measurement frameworks.
• Collaborate with sales, product marketing, design, and leadership to align events with campaigns and business goals.
• Own venues, vendors, budgets, guest lists, programming, production, and on-site execution.
• Measure performance and continuously raise the bar on effectiveness.

Skills

Experiential marketing

Events

Brand experiences

Field marketing

Startup environment

Job description

Salesforce Listen Labs is seeking a Head of Events to partner with the Head of Marketing and build Listen’s experiential strategy from the ground up in a fast-paced AI/SaaS environment. You will shape event concepts and experiences that drive pipeline and brand equity across conferences, dinners, customer roundtables, and pop-ups.

You should bring 4+ years in experiential marketing or related fields, a strong creative POV, and a track record of turning ideas into tangible events.