Head of Enterprise Consumer Insights & Storytelling

Northwestern Mutual; Milwaukee (WI); On-site; USD 144,000 - 216,000; Full time

Job summary

Northwestern Mutual seeks a senior leader to integrate consumer and client insights across the marketing funnel, acting as the chief storyteller and strategic partner for marketing planning and campaign development. You will lead teams, manage longitudinal tracking programs, and guide research for product and brand decisions.

The role emphasizes developing and managing a comprehensive research agenda, collaborating with digital product teams, and delivering actionable insights to grow the

Qualifications

• Bachelor's degree required; advanced degree a plus.
• 8–10 years of research experience with brand, consumer, and client marketing research.
• 5+ years of experience analyzing consumer and client data and delivering insights.
• Experience owning large-scale longitudinal research programs.
• Experience building and leading a high-performing team.
• Exceptional storytelling translating data into clear narratives.
• Ability to collaborate cross-functionally and with vendors.
• Knowledge of qualitative and quantitative research methods.

Responsibilities

• Develop annual consumer and client research plan and budget.
• Build and lead a team to deliver research projects and insights.
• Translate consumer data into compelling narratives informing strategy.
• Deliver insights to drive marketing strategies and brand plans.
• Oversee ongoing consumer, client, and brand tracking programs.
• Lead design and execution of PR-focused surveys and strategic communications research.
• Manage research project pipeline in JIRA and budget.

Skills

Storytelling

Leadership

Research methods

Data analysis

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree

Tools

JIRA

Job description

Northwestern Mutual seeks a senior leader to integrate consumer and client insights across the marketing funnel, acting as the chief storyteller and strategic partner for marketing planning and campaign development. You will lead teams, manage longitudinal tracking programs, and guide research for product and brand decisions.

The role emphasizes developing and managing a comprehensive research agenda, collaborating with digital product teams, and delivering actionable insights to grow the