Head of Digital Marketing, Quick, Integrated Demand Center (AWS)

Amazon Inc.; Seattle (WA); On-site; USD 142,000 - 192,000; Full time

Job summary

Amazon Web Services, Inc. heads the Integrated Demand Center in AWS, seeking a strategic leader to translate Quick’s GTM into a full-funnel demand plan and own program outcomes across enterprise and product-led motions.

The role leads a cross-functional v-team spanning product marketing, digital strategy, campaigns, channels, and content; you’ll shape demand paths and drive investment decisions with data-driven insights.

Qualifications

• 8+ years of professional marketing experience
• Bachelor’s degree in marketing, advertising, business or equivalent
• Experience leading matrixed virtual teams that create and execute strategic programmes
• Experience with employing marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth
• Experience independently driving VP-level documents

Responsibilities

• Drive Quick’s adoption outcomes across the full customer journey - awareness, trial, activation and retention with direct accountability for program performance
• Lead the cross-functional v-team: set the operating rhythm, drive alignment, resolve blockers and keep the team executing against the plan
• Architect the right demand paths for Quick’s growth model to maximise impact
• Synthesize marketing performance, customer signals, and competitive intelligence into insights that feed a continuous loop back to the product team - informing roadmap priorities and promotion strategy
• Lead senior leadership business reviews with a clear narrative on performance, investment trade-offs and recommendations
• Move fast, test hypotheses and iterate based on what the data shows

Skills

Marketing leadership

Cross-functional teams

Demand generation

Product-led adoption

VP-level documents

Data-driven marketing

Education

Bachelor's degree in Marketing

Job description

Head of Digital Marketing, Quick, Integrated Demand Center

Job ID: 10566723 | Amazon Web Services, Inc.

You’ll translate Quick’s go-to-market strategy into a full-funnel demand plan, lead the cross-functional team that executes it, and own the program outcomes. You’ll operate across both enterprise demand generation and product-led adoption motions - making the investment decisions, sequencing programs, and iterating quickly based on performance data. And you’ll close the loop, synthesizing marketing performance, customer signals, and market intelligence to inform both how we promote Quick and what the product team builds next.

This role does not include direct people management. You will lead a cross-functional v-team spanning product marketing, digital strategy, campaigns, channels, and content.

Key job responsibilities

• Drive Quick’s adoption outcomes across the full customer journey - awareness, trial, activation and retention with direct accountability for program performance
• Lead the cross-functional v-team: set the operating rhythm, drive alignment, resolve blockers and keep the team executing against the plan
• Architect the right demand paths for Quick’s growth model to maximise impact
• Synthesize marketing performance, customer signals, and competitive intelligence into insights that feed a continuous loop back to the product team - informing roadmap priorities and promotion strategy
• Lead senior leadership business reviews with a clear narrative on performance, investment trade-offs and recommendations
• Move fast, test hypotheses and iterate based on what the data shows

A day in the life

You start the day in channel performance across paid media, social, email and web - what’s converting, which audiences are engaging and where to shift investment. You work with Digital Strategists on audience targeting and media mix, and with Content Strategists on the hero assets and derivatives that will carry the next campaign across channels for weeks. Mid‑day, you lead a v-team stand‑up to unblock in‑flight programs and adjust the plan based on test results. You close out by turning what the data and customer signals show into next moves for the program.

About the team

The Integrated Demand Center (IDC) is the marketing team that runs digital marketing programmes at scale across AWS’s major product and segment areas. IDC brings digital strategy, campaign management, content, channels and marketing analytics together into one integrated plan for each programme. Demand Leaders sit at the centre: they connect go‑to‑market strategy to execution, lead the cross-functional teams that deliver results and own demand outcomes. As part of the IDC you’ll help shape how integrated demand works at AWS scale. We move fast, test and learn and make decisions grounded in data and customer insight.

Basic Qualifications

• 8+ years of professional non‑internship marketing experience
• Bachelor’s degree in marketing, advertising, business or equivalent
• Experience leading matrixed virtual teams that create and execute strategic programmes
• Experience with employing marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth
• Experience independently driving VP‑level documents

Preferred Qualifications

• Experience using data and metrics to measure impact and determine improvements
• Experience communicating results to stakeholders
• Experience building, executing and scaling cross‑functional marketing programmes
• Both enterprise demand generation and product‑led/self‑serve adoption programmes
• Turning performance/customer/competitive insights into product recommendations
• Experience presenting metrics and progress to goal to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 156,100.00 - 211,200.00 USD annually

USA, WA, Seattle - 142,000.00 - 192,000.00 USD annually

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability or other legally protected status. Veterans, military spouses and people with disabilities are encouraged to apply.