Head of Customer Marketing - Remote Work

BairesDev; Florida; A distancia; USD 150.000 - 230.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Work-from-home setup

PTO & parental leave

Health coverage (Vision & Dental)

Life Insurance

401K Plan

Diverse and multicultural team

Global collaboration

Mentorship & career growth

Descripción de la vacante

BairesDev is seeking a strategic Head of Customer Marketing to build and lead a new function from the ground up, reporting directly to the CMO. This hands-on leadership role will transform our existing client base and sales collateral into a growth engine, guiding a team of about eight across three functions.

You'll shape the strategy, collaborate with executives across Sales, Client Engagement, Delivery, and Marketing, and drive programs for upsell, cross-sell, events, and client advocacy with

Formación

• 8+ years of B2B marketing experience with 4+ years in a leadership role.
• 3+ years as Product Marketing Manager/Director owning positioning, messaging and launches.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing including upsell/cross-sell, client case studies and references, events and ABM.
• Proficiency in copy management, briefing, editing, and managing writers.

Responsabilidades

• Own product marketing, defining positioning and messaging for go-to-market plans and competitive intelligence.
• Lead Sales Collateral and Copywriting teams, delivering pitches, case studies, one-pagers and proposals.
• Lead Customer Marketing and Events, building upsell/cross-sell campaigns and client advocacy programs.
• Build the new area by hiring, defining KPIs, and reporting results to the CMO and executives.
• Partner with Sales to identify win-rate gaps and close them via messaging and collateral.

Conocimientos

B2B marketing

Leadership

Product marketing

Copy management

ABM

Educación

Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering

Descripción del empleo

At BairesDev, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

Head of Customer Marketing at BairesDev

In this role, you'll build and lead a new Customer Marketing area from the ground up, reporting directly to the CMO. This is a hands-on leadership position where you'll turn our existing client base and our sales collateral into a genuine growth lever for the company. This is your opportunity to inherit an experienced team of about eight people across three functions, define the strategy yourself, and work with executives across Sales, Client Engagement, Delivery, and Marketing from day one.

What You'll Do:

• Own product marketing hands-on, defining positioning and messaging for go-to-market plans for our service lines and new offerings, and maintaining competitive intelligence on competitors.
• Lead the Sales Collateral and Copywriting teams, setting the positioning and messaging frameworks briefing and quality standards, and delivering pitch decks, case studies, one-pagers, and proposals that Sales measurably uses.
• Lead Customer Marketing and Events, building upsell and cross-sell campaigns, executive events, client references, and advocacy programs with revenue targets agreed with Sales and Client Engagement.
• Build the new area by hiring, defining KPIs such as collateral adoption by Sales, influenced pipeline, and revenue from existing accounts, and reporting results to the CMO and executive team.
• Partner with Sales leadership to identify win-rate gaps by segment and close them through messaging, collateral, and enablement.

What we are looking for:

• 8+ years of overall B2B marketing experience, including 4+ years in a leadership role.
• 3+ years of hands-on experience as a Product Marketing Manager or Director, owning positioning, messaging, and launches at a B2B company.
• Bachelor's degree in Marketing, Business, Communications, Economics, or Engineering.
• Experience in customer marketing, including upsell/cross-sell campaigns, client case studies and references, client events and webinars, and ABM to existing accounts.
• Proficiency in copy management, including briefing, editing, and quality control of B2B copy, and managing writers.

Nice to have:

• Background in IT services, nearshore software outsourcing, or IT staffing (e.g., Globant, EPAM, Endava, Toptal, Thoughtworks, Accenture).
• Experience building a marketing function or team from zero inside a company of 1,000+ employees.
• Prior experience reporting directly to a CMO or sitting on an executive leadership team.

How we make your work (and your life) easier:

• Work-from-home hardware setup.
• PTO, parental leave, and other special leaves.
• An excellent compensation package, well above market average.
• Healthcare coverage (Vision and Dental).
• Life Insurance.
• 401K Plan.
• Diverse and multicultural work environment.
• Collaborate and learn from the global Top 1% of talent in each area.
• Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.

Join a global team where your unique talents can truly thrive and make a significant impact!