Head of Creative Strategy

Open English; United States; Remote; MXN 900,000 - 1,300,000; Full time

Job summary

Open English is seeking a bold Head of Creative to own brand and social presence across Brazil and Latin America. You will lead the Creative Studio, shape disruptive campaigns, and drive audience growth with an AI-first approach to content production.

You will build creator programs, manage brand reputation, and translate creative into enrollments while optimizing CAC. The role blends bold strategy with rigorous measurement.

Qualifications

• Proven social-first leadership experience in a creative or agency setting.
• Record of disruptive campaigns that moved brand metrics.
• Demonstrated growth of organic audiences and engagement on major platforms.
• Hands-on experience building creator programs and influencer networks.
• Experience using AI tools to produce content quickly at scale.

Responsibilities

• Lead big creative bets that push category conventions while safeguarding brand safety.
• Own organic social strategy across priority platforms and drive audience growth and share of voice.
• Manage reputation tracking, earned media value, and real-time social listening with AI tools.
• Ensure brand ideas translate into paid campaigns, video ads, and optimized landing pages with strong CAC impact.
• Develop and maintain an AI production stack and templates for fast, on-brand content creation.

Skills

Social-first leadership

Disruptive campaigns

Audience growth

Creator programs

AI-first production

Tools

Generative AI tools

AI-assisted social listening

Job description

Open English has been a leader in English language teaching through virtual classes for over 15 years. We are proud to be a global and digital education (EdTech) the leading English-learning platform in over 30 markets, including Latin America, Brazil, the U.S. Hispanic market, Turkey, and Spain, among others. With over 3 million students enrolled to date, Open English is transforming the traditional language-learning model through its proprietary technology platform, offering unlimited, 24/7 access to live online classes with native-speaking instructors.

The company provides tailored solutions for individuals, businesses (Open English Business), and children (Open English Junior). It has also expanded its offering to include French, Italian, and Portuguese programs through Open Mundo. Backed by over $150 million in venture capital from top-tier firms such as Insight Partners and TCV, Open English continues to scale globally following its acquisitions of English Ninjas in Turkey and Enguru in India. The company is headquartered in Miami, with offices across Mexico City, Bogotá, Buenos Aires, Istanbul, Bangalore, and São Paulo.

We invite you to join us and be part of an innovative team dedicated to empowering our students. We are constantly seeking the best professionals in their fields to join our team. We offer the opportunity to work together and implement new ideas in a joyful and inspiring work environment.

Position Overview

We are looking for a bold, culturally fluent Head of Creative to make our consumer brand impossible to ignore across Brazil and Latin America. This is a role for someone who builds brands on social first: who knows how to start conversations, earn attention, and turn reputation into growth. You will lead the Creative Studio with full ownership of creative direction and social presence, using disruptive ideas to grow audience, sentiment, and share of voice, and translating that attention into enrollments and lower CAC. The ideal candidate combines a provocative creative instinct with rigorous measurement and an AI-first approach to producing at the speed social demands.

Core Background & Experience

• Social-first creative leadership: 2-3 years in a creative or social-first agency (Creative Director, ACD, Head of Social), followed by 1-3 years in-house leading brand, social, or growth creative for a B2C brand, ideally in LATAM.
• Proven disruptive work: A portfolio of campaigns that broke through culturally: work that was talked about, shared, covered by press, or moved brand metrics measurably. We want to see the ideas and the numbers behind them.
• Audience and reputation growth track record: Demonstrated success growing organic audiences, engagement, and brand sentiment on platforms like TikTok, Instagram, YouTube, and LinkedIn, and managing brand reputation through sensitive moments.
• Creator and influencer fluency: Hands-on experience building creator programs, ambassador networks, and UGC engines that scale reach and credibility.
• AI-first production: Active experience using generative AI tools for image, video, copy, and social listening to move from trend to published content in hours, not weeks.

Key Responsibilities

1. Brand Disruption

• Lead big creative bets: campaigns, stunts, and moments designed to break category conventions in English learning and edtech.
• Balance bold creative risk with brand safety, defining clear guardrails for where the brand can push and where it can’t.

2. Social Growth Engine

• Own organic social strategy and execution across all priority platforms, with clear accountability for audience growth, engagement rate, reach, and share of voice.
• Build an always-on content engine that combines trend responsiveness, native platform formats, and recurring content franchises.
• Scale creator, influencer, and community programs as a core growth lever, measuring their contribution to awareness and acquisition.

3. Reputation, Sentiment & Earned Media

• Own brand reputation across social and earned channels, tracking sentiment, share of voice, review scores, and earned media value.
• Lead real-time social listening using AI-assisted tools to spot opportunities and risks early.
• Own social crisis and issue response protocols, coordinating with PR, legal, and customer care.

4. Creative That Converts

• Ensure brand and social ideas flow into the acquisition engine: paid social, video ads, and landing pages that carry brand distinctiveness while hitting conversion goals.
• Measure creative effectiveness through Creative Win Rate, conversion by asset, and the halo effect of organic and brand activity on paid CAC.

5. AI-Powered Studio Operations

• Build and maintain an AI production stack, prompt libraries, and automated workflows that let the studio produce and test at social speed.
• Establish AI fluency as a core competency across designers, copywriters, video editors, and social creators.
• Maintain brand guidelines and template systems that let internal partners produce on-brand work without bottlenecking the studio.

6. Team Leadership & Culture

• Lead and grow the Creative & Social team, building a culture of creative courage, fast testing, and learning from what fails.
• Attract and develop talent with native social instincts and creator-economy experience.