Head of Creative Marketing, Banana Republic

Banana Republic; New York (NY); On-site; USD 204,000 - 275,000; Full time

Benefits offered by this job

Merchandise discount (50% off)

Paid Time Off (extensive)

Volunteer hours (on the clock)

401(k) with company match

Employee stock purchase plan

Medical, dental, vision and life保险

See more benefits

Job summary

Banana Republic is seeking a Head of Creative to lead the end-to-end creative vision for Banana Republic and Banana Republic Factory. You will oversee art direction, copy, design and experiential while partnering across Marketing, Product, Visual Merchandising, and external agencies.

Build a diverse, high-performing team and sharpen brand codes to enhance storytelling and business impact. You’ll drive a culture of creativity, collaboration, and accountability, ensuring consistency of brand voice

Qualifications

• 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
• Proven success driving brand evolution through emotionally resonant, purpose-driven creative work.
• Experience developing and mentoring diverse, high-performing creative teams.
• Ability to build trust and alignment across internal partners and external agencies.
• Strong understanding of omnichannel marketing and brand voice application.

Responsibilities

• Lead and evolve a creative strategy that authentically connects with the customer.
• Champion concepts tying to Banana Republic’s purpose across retail, digital, social, packaging and experiential.
• Ensure all expressions reflect Banana Republic’s brand voice and emotional resonance across touchpoints.
• Lead brand events and experiences to ensure consistency and innovation.
• Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
• Define and execute a holistic creative vision aligned with long-term marketing strategy.
• Drive a high-performance creative culture that values inclusivity, innovation, and accountability.
• Partner with Brand Marketing, Product and Visual Merchandising to meet business goals.
• Identify and collaborate with external agencies to deliver integrated campaigns with brand integrity.
• Build and inspire diverse, high-performing creative teams through mentorship and development.
• Lead a culture with clear priorities, goals and growth opportunities.
• Attract top creative talent and foster curiosity and collaboration.
• Encourage cross-functional partnership to align creative execution with marketing and brand storytelling.
• Celebrate collective success of creative teams.

Skills

Creative leadership

Brand storytelling

Team development

Collaboration

Communication

Omnichannel marketing

Tools

Adobe Creative Suite

G-Suite

Figma

Keynote

Job description

About Banana Republic

Banana Republic is a storyteller’s brand, outfitting the modern explorer with high-quality, expertly crafted collections made to inspire and enrich life’s journeys. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship.

About Banana Republic

Banana Republic is a storyteller’s brand, outfitting the modern explorer with high-quality, expertly crafted collections made to inspire and enrich life’s journeys. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship.
Our team is made up of passionate, curious storytellers — creators and visionaries who seek out what’s next and bring it to life through elevated design, immersive experiences, and a shared spirit of creativity and innovation.

About The Role

Reporting to the Chief Marketing Officer, the Head of Creative is a key member of the Banana Republic Marketing Leadership Team and oversees the internal creative organization. The Head of Creative will lead the end-to-end creative vision for Banana Republic and Banana Republic Factory, overseeing art direction, copy, design and experiential while partnering across Marketing, Product, Visual Merchandising, and external agencies. This leader will drive cultural relevance and sharpen brand codes to build brand heat across every touchpoint. They will deliver emotionally resonant and strategically grounded creative that enhances storytelling and drives business impact. They will build and inspire a high-performing, diverse team, fostering a culture of creativity, collaboration, and accountability to ensure the work is distinctive and consistent. THE TEAMThe Head of Creative oversees a team of creative directors, associate creative directors, designers, editorial and copywriters. They build strong internal cross-functional relationships within Banana Republic, including design, marketing, creative, merchandising, and brand strategy teams.

What you’ll do

• Drive Creative Expression
  • Lead and evolve a creative strategy that authentically connects with the customer.
  • Champion creative concepts that tie to Banana Republic’s purpose and positioning and span across retail, digital, social, packaging and experiential.
  • Ensure all creative expressions reflect Banana Republic’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
  • Lead creative vision behind brand events and experiences to ensure brand consistency and innovation.
  • Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
• Lead with Purpose and Performance
  • Define and execute a holistic creative vision aligned with Banana Republic’s long‑term vision and marketing strategy.
  • Drive a high-performance creative culture that values inclusivity, innovation, and accountability.
  • Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens brand distinction.
  • Identify and collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
• Inspire and Develop Teams
  • Build and inspire a diverse, world‑class creative organization through mentorship, empowerment, and ongoing development.
  • Lead a culture of high‑performing teams with clear priorities, goals and expectations
  • Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration.
  • Encourage cross‑functional partnership to align creative execution with marketing and brand storytelling.
  • Celebrate the collective success of creative teams who bring Banana Republic’s mission and values to life.
• Drive Operational and Strategic Excellence
  • Partner with creative operations and production teams to implement efficient processes that enable impactful, high‑quality work.
  • Lead creative innovation by exploring emerging trends, cultural insights, and new formats that keep Banana Republic relevant, yet with timeless style and exceptional quality.
  • Measure and assess creative effectiveness, optimizing output to maximize brand and business impact.
  • Champion creative consistency across all channels—retail, digital, social, packaging and events to deliver a cohesive and inspiring brand experience.
    

Who you’re

• Creative Leadership: 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
• Strategic Storytelling: Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that drives brand heat.
• Team Building: Experience developing and mentoring diverse, high-performing creative teams.
• Collaboration: Strong ability to build trust and alignment across internal partners and external agencies.
• Brand builder:
• Execution Excellence: Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing.
• Inspirational Communicator: Exceptional storytelling, presentation, and interpersonal skills.
• Tools: Proficient in Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools.
• Flexibility: Thrive in ambiguity, challenges convention, and continuously evolves their approach.

Salary Range: $203,500.00 - $274,700.00

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Banana Republic

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees

Gap Inc. is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long‑held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World’s Best Employers and one of the Best Employers for Diversity.