Head of Creative, Banana Republic

Banana Republic; San Francisco (CA); On-site; USD 320,000 - 350,000; Full time

Benefits offered by this job

50% discount on merchandise

401(k) plan with matching

Extensive Paid Time Off

Medical, dental, vision and life insurance

Job summary

Banana Republic is seeking a Head of Creative to lead its creative vision and strategy. This role involves collaboration across multiple departments to ensure brand consistency and innovation in storytelling. You will foster a high-performing creative team and drive cultural relevance in the brand's messaging.

Ideal candidates have over 12 years of experience in creative direction and a proven track record in the apparel industry. The company offers an inclusive environment and comprehensive benefits.

Qualifications

• 12+ years of progressive creative direction experience within apparel, lifestyle or agency environments.
• Proven success driving brand evolution through emotionally resonant creative work.
• Experience developing and mentoring diverse, high-performing creative teams.

Responsibilities

• Lead the end-to-end creative vision for Banana Republic.
• Develop creative strategy that authentically connects with customers.
• Ensure all creative expressions reflect Banana Republic’s brand voice.

Skills

Creative Leadership

Strategic Storytelling

Team Building

Collaboration

Execution Excellence

Inspirational Communicator

Tools proficiency

Tools

Adobe Creative Suite

G-Suite

Figma

Keynote

Job description

About Banana Republic

Banana Republic is a storyteller’s brand, outfitting the modern explorer with high-quality, expertly crafted collections made to inspire and enrich life’s journeys. Founded in 1978 in San Francisco, we continue to evolve our heritage of exploration through thoughtfully designed apparel and accessories that blend timeless style with exceptional craftsmanship.

Our team is made up of passionate, curious storytellers — creators and visionaries who seek out what’s next and bring it to life through elevated design, immersive experiences, and a shared spirit of creativity and innovation.

About the Role

Reporting to the Chief Marketing Officer, the Head of Creative is a key member of the Banana Republic Marketing Leadership Team and oversees the internal creative organization. The Head of Creative will lead the end-to-end creative vision for Banana Republic and Banana Republic Factory, overseeing art direction, copy, design and experiential while partnering across Marketing, Product, Visual Merchandising, and external agencies. This leader will drive cultural relevance and sharpen brand codes to build brand heat across every touchpoint. They will deliver emotionally resonant and strategically grounded creative that enhances storytelling and drives business impact. They will build and inspire a high-performing, diverse team, fostering a culture of creativity, collaboration, and accountability to ensure the work is distinctive and consistent.

Salary Range: $320,000–$350,000 USD. Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

What you’ll do

• Lead and evolve a creative strategy that authentically connects with the customer.
• Champion creative concepts that tie to Banana Republic’s purpose and positioning and span across retail, digital, social, packaging and experiential.
• Ensure all creative expressions reflect Banana Republic’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
• Lead creative vision behind brand events and experiences to ensure brand consistency and innovation.
• Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
• Define and execute a holistic creative vision aligned with Banana Republic’s long-term vision and marketing strategy.
• Drive a high-performance creative culture that values inclusivity, innovation, and accountability.
• Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens brand distinction.
• Identify and collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
• Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
• Lead a culture of high-performing teams with clear priorities, goals and expectations.
• Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration.
• Encourage cross-functional partnership to align creative execution with marketing and brand storytelling.
• Celebrate the collective success of creative teams who bring Banana Republic’s mission and values to life.
• Partner with creative operations and production teams to implement efficient processes that enable impactful, high-quality work.
• Lead creative innovation by exploring emerging trends, cultural insights, and new formats that keep Banana Republic relevant, yet with timeless style and exceptional quality.
• Measure and assess creative effectiveness, optimizing output to maximize brand and business impact.
• Champion creative consistency across all channels—retail, digital, social, packaging, and events to deliver a cohesive and inspiring brand experience.

Who you are

• Creative Leadership: 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
• Strategic Storytelling: Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that drives brand heat.
• Team Building: Experience developing and mentoring diverse, high-performing creative teams.
• Collaboration: Strong ability to build trust and alignment across internal partners and external agencies.
• Brand builder:
• Execution Excellence: Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing.
• Inspirational Communicator: Exceptional storytelling, presentation, and interpersonal skills.
• Tools: Proficient in Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools.
• Flexibility: Thrive in ambiguity, challenges convention, and continuously evolves their approach.

Benefits at Banana Republic

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World’s Best Employers and one of the Best Employers for Diversity.