Head of Content

vCluster Labs; San Francisco (CA); Remote; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive Salary

Premium Insurance

Flexible Schedule

Workplace Flexibility

Job summary

vCluster Labs seeks a Head of Content to own the content engine, shaping strategy and execution across SEO, webinars, and flagship research. You will direct writers and collaborate with Product Marketing, DevRel, and Solutions Engineering to build cohesive narratives that reach technical leaders building AI infrastructure.

You’ll lead thought leadership and demand-gen aligned content programs, ensuring content quality and accuracy for GTM campaigns and executive visibility.

Qualifications

• 7+ years in B2B marketing owning content strategy and editorial calendars.
• Ability to write and direct others’ writing, turning themes into programs.
• Experience driving content to influence pipeline and demand programs.
• Hands-on SEO/AEO experience and fluency with GA4, Search Console, Ahrefs or SEMrush.
• Proficiency with AI tools to research, draft, and repurpose content.
• Ability to articulate infrastructure/tech themes to non-technical buyers.

Responsibilities

• Own content strategy and editorial calendar from strategy to execution.
• Write high-impact content and direct contributions from product marketing and other teams.
• Develop SEO and AI referral traffic strategies and priorities.
• Lead thought leadership programs including industry reports and executive bylines.
• Collaborate with Demand Gen and field/ABM teams to deliver assets and webinars.
• Set baselines and track organic, AI referral and pipeline metrics.

Skills

Content strategy

Writing craft

Pipeline impact

Search expertise

AI-native production

Infrastructure fluency

Tools

GA4

Search Console

Ahrefs

SEMrush

Job description

As Head of Content at vCluster Labs, you aren’t just publishing blog posts; you are owning the content engine that puts vCluster Labs in front of the technical leaders building and running AI infrastructure. As we build out our demand generation function, you’ll create the steady stream of content that powers our campaigns, from search and AI answer engine visibility to webinars and flagship research. This is a strategy and execution role: you’ll write, direct others’ writing, and own content’s impact on pipeline. You’ll sit between Product Marketing and Demand Gen, turning our core themes into a content program that reaches and influences our buyers.

As Head of Content, your role will include:

• Content Strategy & Editorial Calendar: Own the content process from strategy to execution. You’ll take the core themes from Product Marketing and turn them into an editorial calendar that supports our campaigns, deciding what gets built, when, and by whom.

• Writing & Orchestration: Write high-impact content yourself and direct contributions from Product Marketing, DevRel, and subject matter experts across our Solutions Engineering and Product teams. You’ll piece it all together into one coherent story and partner with Social to get it in front of the right audience.

• Search & AI Answer Engines: Build our SEO and AEO practice from the ground up so vCluster Labs ranks for the searches and AI prompts our buyers care about. You’ll start with an audit of where we stand and a prioritized plan to grow organic and AI referral traffic.

• Thought Leadership Programs: Lead our big content initiatives, including an annual industry research report, executive bylines and points of view that speak to infrastructure and AI leaders.

• Campaign & Pipeline Content: Partner with Demand Gen and our field and account-based marketing teams to deliver the assets their programs need, including a monthly webinar, customer stories, and content tailored to the accounts we’re targeting.

• Measurement: Set baselines and targets for organic, AI referral and conversion metrics, and report how content influences pipeline.

This role could be a fit for you if you bring:

• Content Strategy Experience: 7+ years in B2B marketing with a track record of owning content strategy and an editorial calendar for technical products. We’re open on background: content marketing, product marketing and DevRel paths all fit.

• Writing Craft: You write content that lands with technical buyers, and you can interview an engineer and turn it into a piece a CTO forwards. You’re a strategist who writes, not just an editor or copywriter.

• Pipeline Impact: Content you’ve built that measurably drove pipeline, plus experience supporting demand gen, field or account-based programs.

• Search Expertise: Hands‑on SEO experience, a working point of view on AEO and generative search, and fluency with tools like GA4, Search Console, Ahrefs or Semrush.

• AI‑Native Content Production: You use AI tools such as Claude to research, draft and repurpose at a high bar, and you know how to verify every technical claim before it ships.

• Infrastructure Fluency: Experience in cloud, infrastructure or adjacent technical markets, or the ability to quickly learn and articulate our space.

Bonus points for:

• AI & Developer Markets: Experience in AI infrastructure, open source or developer tools.

• Research & Analyst Relations: Experience producing research reports or working with industry analysts and PR.

• Executive Voice: A track record of executive ghostwriting and media placement.

About vCluster Labs

We’re the #1 platform for AI infrastructure, trusted by the world’s fastest-growing AI cloud builders. We’re a venture‑backed startup that’s raised over $28M from top‑tier investors including Khosla Ventures (first investor in OpenAI, GitLab, Stripe, and DoorDash), and we’re in a hyper‑growth phase looking for motivated people to join our team. Our headquarters are in San Francisco ("Salesforce Tower"), but our team is distributed around the globe with a remote‑first culture.

We give AI Cloud providers and AI factories a hyperscaler‑like experience on their own GPU infrastructure. Our platform runs the full stack an operator needs, from bare metal provisioning and node lifecycle management up through managed Kubernetes, Slurm, Ray, and inference clusters, so they can turn raw GPUs into cluster products they can sell in days instead of spending 12+ months building it themselves. Today we power over 100,000 GPUs and 1 million CPUs across 50+ AI clouds and Fortune 500 companies, backed by a team of 40+ infrastructure engineers who build alongside our customers rather than just shipping them software.

We’re the company behind vCluster, the open source technology for tenant isolation on Kubernetes, with 11,000+ GitHub stars and 40M+ tenant clusters created since 2021. Open source is part of our DNA. At KubeCon North America 2025, we launched our Infrastructure Tenancy Platform for AI, a Kubernetes-native framework built for running AI, ML, and GPU‑intensive workloads anywhere, with an NVIDIA‑validated reference architecture for DGX systems.

Benefits

We offer the following benefits:

• Competitive Salary: We offer a competitive compensation package, including equity.

• Premium Insurance: Health, dental, vision, and life Insurance, including plans for you and eligible dependents (benefits vary depending on country).

• Flexible Working Schedule: You have a doctor’s appointment or need to head to the supermarket to get groceries at 2pm? We won’t have an issue with that. To us, results matter more than clocking in and out at the same time every day.

• Workplace Flexibility: We’re very flexible about where you work. We know things can change in life and we’re happy to adjust the work environment for you along the way.

Culture & Values

At vCluster Labs, we value and stand for:

1. Make it Happen: We have a relentless bias for action and the grit to push through obstacles. We do whatever it takes to figure it out, put in the work, and ruthlessly prioritize the actions that drive measurable impact for the business.

2. Own the Outcome: We understand that our responsibility doesn’t end when a task is checked off; it ends when the value is delivered. We connect our daily individual actions to the broader success of the company and our customers.

3. Create Wow: We measure success by the experience we generate, both inside and outside the company. For our customers, this means impressive speed and intuitive experiences. For our team, this means going the extra mile to support one another and to continuously drive each other to new heights.

4. Open Source, Open Mind: We are actively contributing to and maintaining open‑source projects. Internally, we foster meritocracy — the strongest ideas win, no matter who or where they come from.

5. Build Tomorrow’s Standards, Intentionally: We don’t just ship software; we define the state‑of‑the‑art of tomorrow. We are fearless in tearing down old approaches to build something better, but we are disciplined in how we do it because we know our users rely on our technology to run mission‑critical infrastructure platforms.