Head of Brand & Marketing Communications

Modivcare; Denver (CO); Hybrid; USD 133,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

401(k) Retirement Savings Plan with 2%

Paid Time Off

Parental Leave

Tuition Reimbursement

Employee Discounts

Job summary

Modivcare seeks a Director of Marketing Communications to lead the corporate and product brand, oversee the website, and guide multi-channel campaigns. You will manage a team spanning design, digital, and product marketing, collaborating with cross-functional partners in a hybrid setting.

The role requires deep expertise in brand governance, SEO/SEM, analytics, and enterprise marketing programs, with a track record of scaling marketing assets and teams in healthcare-adjacent environments.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 10+ years in marketing communications, with progression in corporate or B2B settings.
• 5+ years in leadership, including direct management of marketing or creative staff.
• Healthcare or Medicaid managed care experience required.
• Demonstrated leadership in building high-performing teams.
• Expert in corporate brand management and enterprise messaging.
• Experience delivering integrated marketing strategies across digital, content, paid media, and events.
• Strong knowledge of SEO, SEM, website management, and performance measurement.
• Experience managing corporate websites, content strategy, UX, and analytics.
• Ability to lead creative production and assets at scale.
• Strong analytical skills and ability to inform leadership.
• Experience managing external agencies and vendor relationships.
• Healthcare industry regulatory environment knowledge.
• Excellent written and verbal communication; cross-functional influence.
• Proficiency with MS Office and marketing tech platforms.

Responsibilities

• Owns and advances enterprise corporate and product brand strategy.
• Governs brand standards and messaging frameworks across channels.
• Monitors brand health in a highly regulated healthcare environment.
• Leads enterprise go-to-market and launch communications with cross-functional partners.
• Develops product messaging and sales enablement assets.
• Leads segmentation and persona-based communications strategies.
• Advises VP on brand investment and digital priorities.
• Directs strategy for the corporate website, including UX, SEO, hosting, integrations, and analytics.
• Sets enterprise SEO, SEM, and paid media strategies and standards.
• Oversees digital and paid programs with internal teams and agencies.
• Establishes content strategy and governance for branded assets.
• Oversees creative production for campaigns, events, and materials.
• Leads integrated, multi-channel campaigns aligned with sales and demand generation.
• Partners with Corporate Affairs for brand alignment.
• Leads trade show and event marketing strategy and materials.
• Ensures events advance positioning and commercial objectives.
• Supports marketing technology platforms and vendor relationships.
• Establishes analytics frameworks to measure brand and campaigns.
• Leads market research and competitive intelligence initiatives.
• Manages marketing communications budget and resource allocation.
• Interacts with stakeholders to align workstreams.
• Leads enterprise-wide marketing initiatives and cross-functional projects.
• Other duties as assigned; Occasional travel.

Skills

Leadership

Brand management

Digital marketing

SEO

SEM

Website management

Campaign measurement

Analytics

Cross-functional collaboration

Vendor management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

CMS

Marketing automation

Job description

Modivcare seeks a Director of Marketing Communications to lead the corporate and product brand, oversee the website, and guide multi-channel campaigns. You will manage a team spanning design, digital, and product marketing, collaborating with cross-functional partners in a hybrid setting.

The role requires deep expertise in brand governance, SEO/SEM, analytics, and enterprise marketing programs, with a track record of scaling marketing assets and teams in healthcare-adjacent environments.