Head of Brand & Growth

Central Valley Fuego FC; Fresno (CA); On-site; USD 90,000 - 150,000; Full time

Job summary

Central Valley Fuego FC is seeking a Head of Brand & Growth to rethink what a soccer club can be and to drive attendance and engagement across the Central Valley.

You'll lead a bold, multi-channel growth program spanning paid media, social, email, SMS, grassroots marketing, partnerships, PR, content, events, ticketing and matchday activations to build a live entertainment brand people care about.

Qualifications

• Experience building consumer brands, startups, entertainment properties, hospitality concepts, media companies, agencies or culturally relevant brands may be valuable.
• Sports experience is not required.
• Ability to connect brand and growth initiatives across multiple channels into a cohesive strategy.

Responsibilities

• Develop and execute a bold, multi-channel growth strategy across paid media, social, email and SMS, grassroots marketing and partnerships.
• Lead content, PR, events, ticketing and matchday activations to drive attendance and engagement.
• Build Central ValleyFuego FC into a recognizable live entertainment brand and platform for local entrepreneurs and creators.

Skills

Brand strategy

Growth marketing

Multi-channel marketing

Partnership development

Content creation

Event planning

Attendee acquisition

Brand storytelling

Job description

Central Valley Fuego FC is looking for a Head of Brand & Growth to help us rethink what a soccer club can be.

Your primary objective is simple: put people in seats and build a brand the Central Valley cares about.

But we're not looking for someone to simply market soccer.

We're building Fuego as a live entertainment brand, a platform for small businesses, an amplifier for entrepreneurs and creators, and a potential launchpad for startups and new ideas throughout the Central Valley.

We want someone who can connect all of those pieces into one cohesive, multi-channel growth strategy. From paid media, social, email and SMS to grassroots marketing, partnerships, PR, content, events, ticketing and matchday activations.

Sports experience is not required.

Experience building consumer brands, startups, entertainment properties, hospitality concepts, media companies, agencies or culturally relevant brands may be even more valuable.

We're looking for someone who understands that great marketing isn't just content.