Head of Brand & Content

ThreatModeler; Jersey City (NJ); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

HSA with company contribution

FSA programs

Vision insurance

401(k)

Paid time off

Company holidays

Professional development

Employee assistance

Job summary

ThreatModeler is seeking a Head of Brand and Communications to establish the company as the leading voice in Secure by Design and AI-powered threat modeling. This strategic role shapes market understanding, builds our brand, and creates thought leadership that earns trust from enterprise security leaders.

You will partner with executive leadership, Product, and Sales to define brand strategy and elevate market presence.

Qualifications

• 8+ years of experience in B2B SaaS, cybersecurity, or AI security marketing with a focus on brand, content, or communications.

Responsibilities

• Own and evolve ThreatModeler’s brand strategy with consistent positioning across touchpoints.
• Build and execute an integrated content strategy including thought leadership, research, stories, video, social, and executive comms.
• Develop executive thought leadership through LinkedIn, speaking engagements, podcasts, and events.
• Lead PR and industry influence, media relations, awards, and influencer partnerships.

Skills

Brand strategy

Content marketing

Executive communications

SEO & content optimization

Storytelling

Leadership

Job description

About The Company

ThreatModeler is leading the next evolution of Secure by Design. Our AI-powered platform enables enterprises to continuously understand their architectures, identify risk, and build security intelligence that evolves alongside their software.
We’re entering an exciting stage of growth as we redefine how modern organizations build secure software in the AI era.

About The Team

We believe the best marketing teams don’t follow playbooks - they write them.
At ThreatModeler, we’re building a modern marketing organization that combines strategic thinking, exceptional storytelling, data-driven decision making, and AI-powered execution to create outsized impact with a lean team.
We value strategy over activity, creativity over convention, and measurable business impact over vanity metrics. If you’re excited by the opportunity to build, challenge conventional thinking, and help define a category, you’ll fit right in.

About The Role

We’re looking for a Head of Brand and Communication leader to establish ThreatModeler as the leading voice in Secure by Design and AI-powered threat modeling. This is a strategic leadership role responsible for shaping how the market understands our category, building our brand, and creating the thought leadership that positions ThreatModeler as the trusted authority for enterprise security leaders.
You’ll partner closely with executive leadership, Product, and Sales to define our brand strategy, elevate our market presence, and develop programs that increase awareness, influence, and customer trust. This is a high-impact role with the opportunity to shape both the function and the company’s long-term market position.

Duties & Responsibilities

• Own & evolve ThreatModeler’s brand strategy, ensuring consistent positioning and messaging across every customer touchpoint.
• Build and execute an integrated content strategy spanning thought leadership, research, customer stories, video, social media, and executive communications.
• Develop and amplify executive thought leadership by partnering with company leaders on LinkedIn, speaking opportunities, podcasts, and industry events.
• Lead our PR & industry influence strategy, including media relations, awards, influencer partnerships, and speaking opportunities.
• Lead the development of original research, frameworks, and market insights that establish ThreatModeler as the authority on Secure by Design.
• Own our organic growth strategy across SEO, AI search optimization (AEO), website content, and evergreen content programs.
• Build & grow customer advocacy, community, and employee advocacy programs that strengthen engagement and amplify the ThreatModeler brand.
• Define & execute our social media strategy, increasing executive visibility, brand awareness, and engagement with technical and executive audiences.
• Measure & optimize brand awareness, organic performance, share of voice, and content effectiveness to continuously improve market impact.
• Build, mentor, and lead a high-performing Brand & Content team as the company grows.

Requirements

• 8+ years of experience in B2B SaaS, cybersecurity, or AI security marketing with a strong focus on brand, content, or communications.
• Proven track record of building executive thought leadership and growing brand awareness within a high-growth technology company.
• Experience developing integrated content strategies across research, editorial, social media, PR, video, and customer storytelling.
• Strong understanding of SEO, organic growth strategies, AI search optimization, and modern content marketing best practices.
• Exceptional storytelling, writing, and communication skills, with the ability to translate complex technical concepts into compelling narratives.
• Comfortable operating as both a strategy leader and a hands-on building in a fast-moving environment.

What We Offer

• Aetna Medical insurance including virtual care, robust network coverage , and mental health resources.
• Guardian Dental insurance
• HSA including company contribution
• FSA programs for health, dependent care, and transit
• Company-paid vision, life, short-term, long-term disability insurance
• Vanguard 401(k)
• Generous time-off, including take as you need PTO, sick leave, and paid parental leave
• 11 Company Paid Holidays
• Professional Development Opportunities
• Employee Assistance Programs