Head of AI-Driven SEO & AEO Strategy

Babylist; United States; Remote; USD 144,000 - 192,000; Full time

Benefits offered by this job

Remote-first culture

Company-paid medical, dental, vision

Retirement with company match

Generous parental leave

Winter Wonder Week

Remote work stipend

AI tools (Claude, ChatGPT) access

Job summary

Babylist seeks a leader for SEO, AEO, and GEO to guide discovery across traditional search and AI-powered platforms. You will own end-to-end strategy, roadmap, and measurement, ensuring AI visibility translates into signups and revenue.

You will bridge technical SEO, content strategy, and structured data, partnering with Marketing, Tech, Merchandising and Partnerships to drive performance and scale Babylist’s organic growth.

Qualifications

• You have built and run an AEO program from first principles.
• You have deep technical SEO skills on a large, complex site.
• You measure results beyond clicks and tie AI visibility to revenue.
• You build with AI and ship AI-assisted workflows.
• Applied AEO or GEO experience with a consumer brand or publisher is a plus.
• You set content standards that drive organic traffic and citations.
• You are hands-on and will fix markup and pull data yourself.

Responsibilities

• Own the organic search roadmap and KPIs for registry, health, and shop.
• Review and select AEO tracking tools; define prompts and KPI framework.
• Keep Google rankings stable across top Babylist categories.
• Move non-Registry visibility up with a thoughtful roadmap.
• Build AI-driven systems and replace vendor tools where in-house is better.
• Set the content playbook with editors and freelancers.
• Partner with marketing to explore new discovery channels.
• Co-own brand search strategy and attribution with Paid Search.
• Publish monthly and quarterly SEO/AEO reviews.
• Be the company’s source of SEO guidance across internal comms.
• Tie organic discoverability to traffic, signups, and revenue.
• Implement an agentic commerce roadmap for Babylist.

Skills

AEO program

Technical SEO

Structured data

AI in SEO

Content strategy

Data analysis

Job description

Babylist seeks a leader for SEO, AEO, and GEO to guide discovery across traditional search and AI-powered platforms. You will own end-to-end strategy, roadmap, and measurement, ensuring AI visibility translates into signups and revenue.

You will bridge technical SEO, content strategy, and structured data, partnering with Marketing, Tech, Merchandising and Partnerships to drive performance and scale Babylist’s organic growth.