Hands-On Creative Lead — Copy, Design & Video (Contract)

WhyGolf, LLC; Escondido (CA); Remote; USD 103,000 - 165,000; Full time

Job summary

WhyGolf, LLC seeks a senior hands-on Creative Lead on a contract basis to drive end-to-end creative for the WhyGolf App and training-aid products. You will own messaging, visual direction, and asset delivery with minimal day-to-day direction, shaping campaigns that explain why AimAssist and other features matter to golfers.

You’ll craft concepts, headlines, scripts, and assets, while personally producing polished static ads and short-form videos.

Qualifications

• Demonstrated ability to independently develop concepts and write persuasive copy.
• Experience creating paid-social creative for consumer brands or apps.
• Strong typography, composition, visual hierarchy and brand judgment.
• Proficiency with design, editing and motion tools; output matters over software checklist.
• Experience using AI within a professional creative workflow.

Responsibilities

• Learn our products, brand, golfer audience, and motivations; translate features into benefits.
• Develop campaign concepts, angles, hooks, headlines, scripts, and CTAs.
• Maintain a cohesive visual identity across marketing assets.
• Design static ads, social graphics, App Store assets, and supporting imagery.
• Produce short-form video ads, product demos, app animations, motion graphics and edits.
• Use AI for ideation and production efficiency with strong human judgment.
• Create distinct concepts with variations for testing and iterate from results.
• Manage projects from brief to delivery, meeting deadlines.

Skills

Strong portfolio

Typography & visual hierarchy

Concept development & persuasive copy

Paid-social creative experience

Design, editing, motion tools

AI in creative workflow

Clear communication & ownership

Job description

WhyGolf helps golfers play better through innovative training aids and a golf app built to help players make smarter decisions on the course. We're hiring a Hands-On Creative Lead on a contract basis to turn that value into compelling creative.

Our training aids help golfers improve their swing, putting, and practice. The WhyGolf App brings together GPS, shot tracking, strokes gained analytics, and course management tools.

About WhyGolf

WhyGolf helps golfers play better through innovative training aids and a golf app built to help players make smarter decisions on the course. We're hiring a Hands-On Creative Lead on a contract basis to turn that value into compelling creative.

Our training aids help golfers improve their swing, putting, and practice. The WhyGolf App brings together GPS, shot tracking, strokes gained analytics, and course management tools.

The Role

You’ll own creative from business objective to finished image and video assets, primarily for the WhyGolf App, with potential work across our training-aid business.

This is a senior individual contributor role with substantial hands-on production. You’ll combine excellent taste and design instincts with persuasive copywriting, creative strategy, and the ability to personally make the work.

Given an objective like “help golfers understand why AimAssist matters,” you’ll develop the message, concept, headlines, script, visual direction, and finished assets. You’ll have room to propose ideas, make creative decisions, and carry projects through delivery with limited day-to-day direction.

Responsibilities

• Learn our products, brand, golfer audience, and customer motivations; translate features into clear, compelling benefits.
• Develop campaign concepts, advertising angles, hooks, headlines, short scripts, and calls to action.
• Establish and maintain a cohesive visual identity across marketing assets.
• Personally design polished static ads, social graphics, App Store assets, and supporting campaign imagery.
• Personally produce short-form video ads, product demonstrations, app animations, motion graphics, and edits using existing footage.
• Use AI tools where useful for ideation, imagery, video, and production efficiency, applying strong human judgment and careful finishing.
• Create distinct concepts and meaningful variations for testing; use performance results and feedback to improve the messaging and creative.
• Manage projects from brief through delivery, proactively proposing ideas and meeting agreed deadlines.
• Collaborate with existing agencies or creators when useful while retaining ownership of the finished result.

Requirements

• A strong portfolio demonstrating both static design and video or motion work you personally created.
• Excellent typography, composition, visual hierarchy, pacing, and brand judgment.
• Demonstrated ability to independently develop concepts and write persuasive copy.
• Experience creating paid-social creative for consumer brands or apps, balancing polished brand work with clear, effective performance advertising.
• Strong proficiency with relevant design, editing, and motion tools. Your demonstrated output matters more than a particular software checklist.
• Experience using AI within a professional creative workflow.
• Clear communication, reliable execution, and comfort owning both creative decisions and hands‑on production.

You’ll Stand Out If You...

• Know or enjoy golf and understand how golfers think about improving their game.

Contract Engagement

This is a contract position for a senior creative who enjoys personally taking ideas through to finished work. This is a remote position.