GTM Strategy & Operations Lead (Legal & Field Ops)

Affirm, Inc.; Boise (ID); Remote; USD 128,000 - 205,000; Full time

Benefits offered by this job

100% subsidized medical coverage for 你

Tech and wellness stipends

Employee stock purchase plan (ESPP)

Generous time off and holidays

Job summary

Affirm is a remote-first payments company seeking a Lead, GTM Strategy & Operations to own go-to-market operations for a product line end-to-end. You will partner with Product, Legal, Rev Ops, and Pricing to design rollout, build tools, and turn inputs into field-ready plans.

This role emphasizes cross-functional influence, data-driven decisions, and AI-enabled workflow improvements to accelerate adoption and impact across the business.

Qualifications

• 6+ years in business or revenue operations, ideally in FinTech or SaaS.
• Owned go-to-market motions end-to-end and translated inputs into executable plans.
• Experience collaborating with Product, PMM, Sales, Analytics, Legal or Pricing.
• Ability to translate product and pricing strategy into field-ready execution.
• Strong data-driven decision making and AI workflow experience.

Responsibilities

• Own GTM operations for field teams, segmenting potential customers and managing pricing actions.
• Convert cross-functional input into an actionable process and playbooks.
• Manage AI-enabled contract dashboard for pricing eligibility and governance.
• Develop tools and renewal plans, pricing standardization, and new product GTM.
• Bridge executive rationale with customer value and field analytics.
• Listen to field feedback and propose cross-functional enhancements.
• Analyze performance data to identify launch risks and pivot quickly.

Skills

Go-to-market operations

SQL proficiency

AI tools usage

Cross-functional collaboration

Analytical mindset

Tools

SQL

Job description

At Affim, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

About The Revenue Team

The Revenue team drives affirm’s top-line growth through strategic partnerships, growth initiatives, and go-to-market execution. We acquire, retain, and expand merchant relationships across eCommerce, in-store, telesales, and the affirm app. The team leads onboarding, relationship management, and performance optimization to help partners succeed. We deliver value-added solutions, drive adoption, and support long-term business growth by connecting merchants and consumers through affirm’s products.

About The Role

GTM Strategy & Operations takes product and pricing initiatives and creates commercially viable, operationally sound go-to-market motions. We partner with Product, Product Marketing, Legal, Rev Ops, and Pricing to design rollout groups, coordinate implementation, and equip the field — CSMs, AEs, and TAMs — with the processes they need to create world-class go-to-market.

As an individual contributor, the Lead owns the go-to-market operations for a specific product line or segment end to end. You’re handed the objective and you decide how to execute: building the target lists, assigning appropriate account actions, segmenting customers by contractual and pricing eligibility, and tracking adoption. You turn high-level product and pricing inputs into a plan a rep can actually execute.

What You’ll Do

• Own go-to-market operations for field teams executing on strategic initiatives — segmenting potential customers and managing the legal and pricing operations.
• Turn inputs from cross-functional stakeholders like Product, Legal, Risk, and Pricing into an executable process.
• Manage affirm’s first-in-class AI contract dashboard for field teams to understand legal and pricing eligibility for product initiatives.
• Build and maintain the tools and playbooks the field needs for strategic initiatives, including contract renewal planning, pricing standardization, and new product GTM.
• Fluently navigate different perspectives on the same launch — the exec “why it matters,” the customer value proposition, and the field-facing analysis.
• Sit close to the field, and turn what you hear into recommendations for cross-functional teams.
• Analyze performance data to find where a launch is stalling, and flag risks early.

What We Look For

• 6+ years of experience in business operations, revenue or sales operations, ideally in FinTech, SaaS, or another high-growth environment.
• A track record of owning a go-to-market motion or customer-facing initiative end to end, rollout through adoption, within a defined scope.
• You’ve been handed vague “go make this work” instructions, then built a solution that resonated with stakeholders and customers.
• Experience working cross-functionally with Product, PMM, Client Success, Sales, Analytics, Legal, or Pricing.
• Comfort translating product and pricing strategy into practical, field-ready execution.
• Solid analytical instincts: you use adoption and performance data to decide what to do next, not just to report what happened.
• Clear, action-oriented writing and speaking.
• You do your best work in ambiguity and move fast without waiting to be told the approach.
• Familiarity with merchant, payments, or SaaS sales motions is a must-have.
• Experience using SQL to query, manipulate, and analyze data to support business insights and decision-making.
• Demonstrated experience leveraging AI tools to improve workflows, automate processes, and drive efficiency, with an understanding of how to apply and validate AI-generated outputs.

Pay Grade –K Equity Grade – 6 Employees new to affirm typically come in at the start of the pay range . affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills. Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $145,000 – $205,000 USA base pay range (all other U.S. states) per year: $128,000 – $188,000 Please note that visa sponsorship is not available for this position.

Remote-first with flexibility built in

Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.

Benefits Designed For You

Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:

• Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
• Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
• Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
• Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy affirm stock at a discount.

We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.

For positions based in San Francisco or Los Angeles: affirm considers qualified applicants with arrest and conviction records, as required by law.