Enterprise Product Marketing Manager

Sentry; San Francisco (CA); On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Equity grants

Paid time off

Health insurance

Job summary

A software tools company is looking for a GTM Programs Manager to drive engagement for strategic accounts and startups. This role involves designing and executing programs to resonate with technical audiences, creating compelling messaging, and collaborating cross-functionally. Ideal candidates will have 4-6 years in growth or product marketing and excellent communication skills. The role offers a competitive salary and opportunities for benefits, actively seeking a passionate individual ready to impact startup ecosystems.

Qualifications

• 4-6 years in growth, community, or product marketing.
• Experience building and executing end-to-end programs.
• Excellent communication and relationship-building skills.

Responsibilities

• Lead the design and execution of GTM programs.
• Partner with events and developer experience teams.
• Develop messaging, campaigns, and content for technical audiences.

Skills

Growth marketing

Community engagement

Product marketing

Relationship building

Communication skills

Job description

GTM Programs Manager

Bad software is everywhere, and we’re tired of it. Sentry is on a mission to help developers write better software faster so we can get back to enjoying technology. With more than $217 million in funding and 100,000+ organizations that believe we’re on to something, we’re building performance and error monitoring tools that help companies like Disney, Microsoft, and Atlassian spend less time fixing bugs and more time building products.

Senior GTM Programs Manager

You’ll play a pivotal role in shaping how Sentry engages our most important audiences. You’ll help drive pipeline in strategic accounts, lead startup acquisition programs, and ensure our go‑to‑market teams are armed with the insights and materials to win. This hands‑on role sits at the intersection of product marketing, campaigns, growth, and sales enablement. You’ll build and orchestrate programs that bring Sentry’s story to life for technical audiences – from emerging startups to Fortune 1000 enterprises.

In this role you will

• Lead the design and execution of GTM programs that drive engagement and adoption in growing startups.
• Partner with events and developer experience teams to drive awareness through workshops, community programs, and technical activations.
• Develop messaging, campaigns, and content that resonate with technical founders, executives, and developers.
• Build and run competitive intelligence programs that identify opportunities and inform positioning.

You’ll love this job if

• Are a go‑getter who enjoys ideating and building programs from the ground up.
• Are energized by the startup ecosystem and want to help the next generation of builders scale with Sentry.
• You nerd out on distilling complex technical topics into clear, compelling narratives for developers and executives.
• Thrive in a hybrid role that mixes strategy, execution, and cross‑functional collaboration.
• Are obsessed with using data and insights to sharpen execution.

Qualifications

• 4-6 years in growth, community, or product marketing, preferably in AI or developer tooling.
• Experience building and executing end‑to‑end programs for startups, customer, or developer communities.
• Excellent communication and relationship‑building skills, with comfort engaging founders and engineers.
• Experience working with sales to identify and engage target accounts.
• Bonus: You’re connected with the AI startup community.

The base salary range that Sentry reasonably expects to pay for this position is $130,000 to $150,000. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job‑related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans/programs.

Equal Opportunity at Sentry

Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally‑protected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry. We strive to build a diverse team, with an inclusive culture where every teammate can thrive. Sentry is an open‑source company because we believe that everyone, everywhere, should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.

If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].

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