GTM Engineer

Xe.com; United States; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance (US)

Dental insurance

Vision insurance

Life insurance

Hybrid work schedule

401(k) with company match

Employee Stock Purchase Plan

Paid vacation

Tuition assistance

Mental health and wellbeing

Volunteer day

Global Language Program

Global career opportunities

Job summary

Xe.com is seeking a GTM Engineer to design, build, and operate a data-driven GTM engine using HubSpot as the primary platform. You will enable sales motions, define targeting, and automate workflows to improve SDR/BDM performance.

You will turn insights into actionable improvements, build dashboards for funnel health, and partner with Sales Leadership on performance cadence. Hybrid work options and a competitive benefits package are offered.

Qualifications

• HubSpot Sales Hub expertise; certification preferred.
• Built GTM or Revenue Operations systems driving measurable revenue outcomes.
• Strong commercial intuition and understanding of how sales organizations operate.
• Ability to move between strategy and execution while maintaining momentum.
• Owns problems end-to-end rather than simply managing projects.

Responsibilities

• HubbSpot Ownership & Sales Motion Enablement: serve as HubSpot expert for sales teams and build/maintain pipelines, properties, workflows, and reporting.
• Data-Led Targeting & Pipeline Generation: define ICP, segmentation, scoring, and target lists.
• Automation & Tooling: automate prospecting, enrichment, lead routing, and task creation.
• Performance Visibility & Continuous Improvement: build dashboards; partner with leadership on cadence.
• SDR & BDM Enablement: translate systems into practical tools and guide targeting/engagement.

Skills

HubSpot Sales Hub

GTM systems

Revenue Operations

Commercial intuition

Tools

HubSpot

Job description

Description

Description At Xe, we live currencies. Founded in 1993, Xe is a global leader in currency exchange and international money transfers. What began as a simple currency converter has grown into a platform trusted by over 300 million people each year. We provide a comprehensive range of currency services and products, including our real-time exchange rates, Currency Converter, Market Analysis, Currency Data API, supporting 130+ currencies across 190+ countries with quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Backed by Euronet, we process more than $115 billion in global payments annually. Xe is profitable, product-led, and focused on building reliable, user-first tools that make moving money across borders easier for everyone.

Our Principles

At Xe, we value people who take initiative, think big, and follow through. We’re curious by nature and not afraid to ask what if or try something new. Everyone’s voice matters here. We expect people to speak up, bring ideas, and take ownership of their work. We don’t micromanage. We trust each other to make good calls, take responsibility, and move fast when it counts. And we care about community. Not in a vague corporate way, but in the sense that we have each other’s backs, stay open to feedback, and build a culture of trust and real collaboration.

• Ambition. We dream big, try things out, and always ask "why not?" and "what if?" We’re ambitious in our thinking and our delivery


• Responsibility. We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility


• Community. We value a sense of belonging, trusting each other, and encouraging authenticity. We contribute to our community

The Role.

At Xe, we're moving from hero-led selling to a repeatable, scalable go-to-market model. As our GTM Engineer, you will play a critical role in making that shift a reality. You will be responsible for designing, building, and operating our GTM engine—turning commercial objectives into clean data, targeted account strategies, automated workflows, and actionable insights that materially improve SDR and BDM performance. This is a hands-on execution role where you'll combine commercial thinking with technical execution, using HubSpot as your primary platform.

What You’ll Do

HubSpot Ownership & Sales Motion Enablement

• You will serve as the HubSpot expert for our Corporate Sales teams, supporting both SDRs and BDMs.


• You will build and maintain sales motions, pipelines, properties, workflows, and reporting.


• You will ensure HubSpot supports the way our sales organization should operate—not how workarounds develop over time.


• You will drive consistency across sales activity, opportunity management, and data quality.


• You will help move our teams from "doing something in HubSpot" to "doing everything in HubSpot".

Data‑Led Targeting & Pipeline Generation

• You will own our list strategy, including ICP definition, vertical prioritization, segmentation, and account targeting.


• You will build and maintain account and contact scoring models.


• You will create clean, actionable target account lists for SDRs and BDMs.


• You will identify trigger events, market corridors, and buying signals that improve outreach timing and conversion.


• You will continuously refine our targeting strategy based on performance and results.

Automation & Tooling

• You will automate prospecting, enrichment, lead routing, task creation, and follow-up activities.


• You will reduce manual administrative work through HubSpot workflows and connected technologies.


• You will enable scale without adding unnecessary complexity or headcount.


• You will ensure our tools improve productivity rather than create friction.

Performance Visibility & Continuous Improvement

• You will turn insights into action quickly.


• You will build dashboards that provide clear visibility into funnel health and execution quality.


• You will partner with Sales Leadership to support performance management and operating cadence.


• You will establish feedback loops that help us understand:
  
  
  
  • Which segments convert best.
  
  
  • Where opportunities are being lost.
  
  
  • Which messaging and sales motions drive the strongest results.
  
  
  
  

SDR & BDM Enablement

• You will translate systems into practical tools that help our sales teams execute effectively.


• You will provide clear guidance on who to target, how to engage prospects, and why.


• You will support onboarding and ramp-up through structured GTM frameworks.


• You will serve as a trusted day‑to‑day partner to SDR and BDM leadership.

What You’ll Bring

The Essentials

• You have deep, hands‑on expertise with HubSpot Sales Hub and certification is highly preferred.


• You have successfully built GTM or Revenue Operations systems that drive measurable revenue outcomes.


• You possess strong commercial intuition and understand how sales organizations operate—not just the technology behind them.


• You can move seamlessly between strategy and execution while maintaining momentum.


• You take ownership of problems from beginning to end rather than simply managing projects.

Strong Plus

• You have experience supporting SDR and BDM organizations at scale.


• You have a background in outbound sales motion design, data enrichment, or sales automation.


• You have experience optimizing CRM environments following migration rather than only leading implementations.

How You Work. You’re Someone Who

• Prefers clarity over complexity.


• Takes ownership of outcomes, not just outputs.


• Enjoys building, testing, improving, and iterating.


• Influences sales organizations by creating better systems—not more bureaucracy.

Why This Role Matters.

Here’s how you’ll help Xe

• Scale Corporate Sales sustainably.


• Improve forecasting accuracy and execution discipline.


• Transform HubSpot from a CRM into a true growth engine.


• Build a sales model that succeeds through repeatable processes—not individual heroes.

Perks & BenefitsUS

• Health, dental, vision and life insurance.


• 3 weeks paid vacation+ personal days + sick time + holidays.


• 401(k) retirement plan with company match.


• Employee Stock Purchase Plan.


• Hybrid work schedule.


• Tuition assistance programs.


• Plumm Mental Health and Wellbeing.


• Volunteering day for a charity of your choice.


• Global Language Program offering language learning opportunities.


• Global career opportunities in an inclusive, mission-driven culture.

Why Join Us?

You'll be part of a fast-moving team where your contributions directly impact growth. We invest in our people with tools, mentorship, and opportunities to level up fast‑whether that's moving into closing roles or leadership paths. You'll also play a key role in shaping how we go to market in the competitive payments space, using real insights and industry benchmarks to stay ahead of the curve.

Xe offers a competitive salary and benefits package. Actual compensation is based upon factors such as the candidate’s skills, qualifications, and experience. In addition, Xe offers a wide range of best‑in‑class, comprehensive and inclusive employee benefits for this role, including healthcare, dental and vision benefits, retirement plan, paid vacation/sick leave and more.

Xe values diversity and is proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We provide equal opportunities to all employees and applicants, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. At Xe, we are committed to making our recruitment practices barrier‑free and as accessible as possible for everyone. This includes adjustments or changes for disabled people, neurodiverse people or people with long‑term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us at [e-mail]. The position responsibilities outlined above are intended to define the general scope and requirements for performing this job. It is not to be taken as a complete statement of responsibilities or requirements. This job description does not restrict the Company’s right to assign or reassign duties and responsibilities to this job as needed.