GTM Engineer

Formic; San Francisco (CA); On-site; USD 90,000 - 160,000; Full time

Benefits offered by this job

Equity

Uncapped commission

Healthcare coverage

FSA / DCFSA

Life insurance

Disability insurance

EAP

Parental leave

401(k)

Home office stipend

Phone reimbursement

Flexible PTO

Job summary

Formic is seeking a Go-To-Market Engineer to architect and manage our GTM tech stack, including AI-powered outreach and multi-channel campaigns. You will collaborate with Marketing, RevOps, and Sales leadership to scale lead generation while ensuring clean data and reliable measurement.

You will build and optimize AI-driven workflows, create campaign assets, and maintain dashboards that surface pipeline metrics, CAC, and ROI.

Qualifications

• Experience building and deploying GTM tech stacks for marketing campaigns.
• Ability to design AI-powered workflows for lead generation and attribution.
• Proven ability to collaborate with Marketing, Sales, and Leadership to scale campaigns.

Responsibilities

• Own the technical setup and ongoing management of the GTM tech stack.
• Design and build automated, AI-powered outreach systems and workflows.
• Partner with Marketing and Sales to execute multi-channel campaigns across email, video, social, and paid channels.
• Ensure campaigns are tracked with proper attribution and measurable outcomes.
• Create dashboards and reporting to surface pipeline metrics and ROI.

Skills

GTM systems

AI workflows

Campaign assets

Multi-channel campaigns

Data tracking & measurement

Tools

Apollo

Instantly

HeyGen

Claude

Job description

Who we are:

Formic is on a mission to reshape American manufacturing by making automation accessible to every factory. As labor constraints rise, costs increase, and global competition intensifies, automation is no longer optional for manufacturers that want to stay competitive.

We deliver automation through a Robotics-as-a-Service model that combines industrial robotics, proprietary software, and full-service support into a single, integrated solution. By removing the traditional barriers of cost, complexity, and risk, we enable manufacturers to deploy automation quickly and realize measurable gains in throughput, safety, and operational efficiency without large upfront capital investment.

Backed by leading investors including Lux Capital, Initialized Capital, Blackhorn Ventures, and Mitsubishi HC Capital North America, Formic is scaling rapidly and building the foundation for a new era of high-performance, Made in America production.

About the team:Formic's Marketing team is the growth engine behind our commercial expansion. We move fast, experiment boldly, and build systems that scale. We work in close lockstep with Sales, RevOps, and Leadership to generate pipeline, sharpen our message, and get in front of the right manufacturers at the right time. This team is small, high-impact, and driven - and we're looking for someone who can match that energy.

About the role: As our Go-To-Market Engineer (GTM Engineer), you are the technical backbone of everything we build and ship in marketing. You own the systems, the stack, and the infrastructure that power our campaigns - and you bring the creative instincts to help shape what those campaigns should be in the first place.

You will architect and deploy multi-channel outbound systems, build and manage AI-powered workflows, produce campaign assets, and enable everything for measurement. You will be a key driver in our goal to aggressively scale our qualified lead volume this year.

You thrive at the intersection of technical precision and creative ambition. You are as comfortable setting up a new sequence in Apollo or Instantly as you are brainstorming a concept for a HeyGen video campaign or wiring up a custom Claude workflow to personalize outreach at scale.

In this role you will:

• Own the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean, reliable data flow
• Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale
• Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels
• Build all campaigns with proper tracking and attribution so performance is measurable, reportable, and improvable
• Create and maintain dashboards and reporting systems to surface pipeline metrics, campaign ROI, CAC, and conversion data
• Identify gaps and inefficiencies in the GTM stack and proactively propose and implement solutions
• Evaluate and integrate new tools and platforms that can accelerate lead generation or campaign performance
• Collaborate with content, design, and sales to ensure campaigns are cohesive and on brand from concept through execution
• Support A/B testing frameworks, analyze results, and translate findings into actionable iteration
• Maintain data quality and integrity across all marketing and sales platforms
• Act as an internal subject‑matter expert on AI-driven GTM systems

What makes you a great fit:

• Fearless Optimism: You make bold bets and default optimistic. You believe in the mission, aren’t paralyzed by risk, and fear inaction more than failure. You see ambiguity as opportunity and bring energy to building what doesn’t yet exist.
• Create the Magic: You absorb complexity so customers don’t have to. Whether your customer is external or internal, you focus on delivering experiences that are clear, fast, value‑added, and outcome‑driven. You don’t say “not my job.” You make things work.
• Today, Not Tomorrow: You have a bias to action. You close the loop. You take extreme ownership. You understand that speed compounds, and you don’t confuse activity with results.
• Seek Truth: You think from first principles. You value data over ego and strong opinions loosely held. You’re willing to challenge assumptions, including your own, in pursuit of the best answer.
• Made of Rubber: You are resolute and adaptable. When things break or priorities shift, you rebound stronger. You treat setbacks as learning moments and move forward with grit.
• One Formic: You operate without silos. You practice radical helpfulness, document clearly, and make clean handoffs. You assume positive intent and prioritize team success over individual credit.

Equal Opportunity Employment:

Formic is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by law. All employment decisions are based on a person’s merit, business needs, and role requirements. If you require further accommodations or have questions regarding accessibility of our roles, please reach out to [e-mail].

AI Use:

At Formic, fairness and transparency are at the heart of our hiring process. We use AI-powered tools in some interviews to help our teams evaluate candidate responses, but all final hiring decisions are made by humans. You can learn more about how AI is used in our recruitment process by reviewing our AI Hiring Disclosure linked here.

Our Total Rewards:

At Formic, we believe people do their best work when they feel supported both professionally and personally. That’s why we offer a comprehensive benefits and perks package for full-time, U.S.-based team members, including:

• Equity in Formic: Participate in our stock option program and share in the success of a fast-growing start‑up backed by leading global investors
• Competitive & Uncapped Commission Structure: Designed to reward performance and impact in commission‑eligible roles
• Comprehensive Healthcare Coverage: Medical, dental, and vision insurance through Blue Cross Blue Shield and Unum, with 99% of employee premiums covered and 75% coverage for dependents, with optional buy‑up plans available
• Additional Insurance Benefits: FSA and DCFSA, life insurance, short‑term disability, and long‑term disability through Unum, all 100% employer‑paid
• Employee Assistance Program (EAP): Fully funded by Formic, offering support when you need it most
• Paid Parental Leave Program: Up to 12 weeks of paid parental leave
• Company‑sponsored 401(k): Invest in your future with our company‑facilitated retirement savings plan
• Home Office Stipend: A one‑time allowance for fully remote and hybrid employees to support an at‑home or on‑the‑road work setup
• Monthly Cell Phone Reimbursement: Monthly stipend toward personal phone and internet expenses
• Flexible Time Off: Take the time you need, when you need it, supported by our flexible PTO policy

Compensation Philosophy

Formic’s pay and equity packages are thoughtfully benchmarked against peer companies at a similar growth stage. Equity represents a meaningful part of our mutual investment: when Formic succeeds, so do you.

Final offers are customized based on experience, geographic location, market considerations, and a candidate’s preferred balance of cash and equity. Our goal is to attract and reward top talent who will have significant impact, and we are open to thoughtful discussions to align on the right structure.

Compensation Range:

$90,000 — $160,000 USD