GTM Engineer

Artificial Intelligence Marketing Copy Generator Software | 2021 Best App For Marketers; San Francisco (CA); On-site; USD 150,000 - 200,000; Full time

Job summary

Conversion is building the AI-native marketing automation platform for modern software companies. We’re seeking a world-class GTM generalist to design scalable data pipelines, craft outbound copy, and automate outreach at scale.

You will own ICP modeling, segmentation, and vendor evaluation across the GTM stack, partnering with marketing to drive high-fit accounts and enterprise growth. Expect high autonomy and a fast-paced, highly technical environment.

Qualifications

• Experience designing scalable GTM systems and data pipelines.
• Proven ability to craft and optimize outbound copy and sequences.
• Familiarity with enterprise marketing automation stacks.

Responsibilities

• Design and build scalable systems for prospecting, enrichment, and outreach
• Craft copy and sequences across cold email, LI, partners, and marketing nurture
• Implement and utilize intent signals for warm outbound efforts
• Build ICP models and segmentation logic to focus on high-fit accounts
• Partner with marketing to enable ads, events outreach, nurture sequences, and special projects
• Evaluate and optimize vendors across the GTM stack (Salesforce, Conversion, Gong, Clay, Heyreach, OutboundSync, Sumble)
• Create workflows and systems that enable sales and marketing automation at scale, set up high-quality data pipelines, and make our CRM easily queryable
• Equip our SDRs with creative playbooks, target ICP lists, and the right tooling

Skills

GTM

Automation tools

Salesforce

HubSpot

Marketo

APIs

Webhooks

Data pipelines

Outbound copy

Tools

Clay

Zapier

Gong

Apollo

Instantly

APIs

Webhooks

Job description

About Us

Conversion is building the AI-native marketing automation platform for modern software companies. Today, marketing is stitched together from outdated software, enrichment tools, and disconnected workflows. Funnels are broken. Messaging is misaligned. Most teams are flying blind.

• Over $28M in funding
• $0 to $6M ARR in under 12 months, 4000+ customers
• Elite team from Airbnb, Palantir, Pinterest, IMC Trading, Shopify, Linkedin, Microsoft, and more

About The Role

Hey there! Ishaan here I lead GTM Engineering at Conversion. At most organizations, GTME feels like a siloed function. You’re either working on just outbound or just revenue operations. At Conversion, GTME encompasses a breadth of functions, where everyday looks different. You’ll operate with complete autonomy and be responsible for building the infrastructure that pushes us into our next phase of growth.

This role requires a strong mix of GTM, data, and creative fluency. Some days you’ll be creating large scale data pipelines while other days you’ll be working on creative solutions to generate top-of-funnel leads. We operate a heavy enterprise motion, which means data and personalization are critical to our GTM motion. We’re looking for a world-class generalist who loves nerding out on new technologies, tweaking outbound copy, and building complex internal data systems.

Responsibilities

• Design and build scalable systems for prospecting, enrichment, and outreach
• Craft copy and sequences across cold email, LI, partners, and marketing nurture
• Implement and utilize intent signals for warm outbound efforts
• Build ICP models and segmentation logic to ensure GTM efforts are focused on high-fit accounts
• Partner with marketing to enable ads, events outreach, nurture sequences, and special projects
• Evaluate, implement, and optimize vendors across the entire GTM stack (Salesforce, Conversion, Gong, Clay, Heyreach, OutboundSync, Sumble, etc.)
• Create workflows and systems that enable sales and marketing automation at scale, set up high-quality data pipelines, and make our CRM easily queryable
• Equip our SDRs with creative playbooks, target ICP lists, and the right tooling

You Might Be a Great Fit If You

• You believe in high-intensity, in-person teams and want to be surrounded by top talent
• You care deeply about craft and impact, not just output. You take pride in doing great work, even on small details.
• You’re able to be in the technical weeds and fix bugs in your systems but also zoom out, think in systems, and push towards a broader GTM strategy
• You love complex GTM problems and are able to come up with creative solutions across SDR playbooks, outbound sequences, marketing enablement, etc.
• You have technical familiarity with GTM & automation tools (Salesforce, HubSpot, Marketo, Clay, Zapier, Gong, Apollo, Instantly, APIs, webhooks, etc.)

Useful links

• Website: https://conversion.ai/
• Learn more about our company culture here: https://conversion.ai/careers
• Check out out this Next Play article about our team! https://nextplayso.substack.com/p/how-a-big-pivot-helped-this-company

Compensation Range: $150K - $200K