GTM Associate

Sequence; New York (NY); On-site; USD 60,000 - 120,000; Full time

Benefits offered by this job

Equity

Dedicated VA

Investor network access

Paid travel

Job summary

Sequence is hiring for an SDR to build the foundation of our pipeline generation motion. You will book meetings, collaborate with the Revenue Team, and scale outbound processes across US events and campaigns.

You’ll receive mentorship, compensation and progression opportunities to grow into a world-class sales operator. You’ll work with Account Executives and marketing, represent Sequence at events, and develop brand awareness through social channels.

Responsibilities

• Book meetings with target customers via email, LinkedIn, social
• Work closely with Account Executives and marketing team across strategic development initiatives
• Represent Sequence at industry events and conferences across the US
• Develop our brand with ongoing content across social media channels
• Think outside the box to reach finance and RevOps leaders

Skills

Email outreach

LinkedIn outreach

Social selling

Job description

About Sequence

If you join Sequence, you'll help build the platform that lets companies get paid - we’re already processing $1bn+ in annual invoice volume and growing fast. We're building the AI-powered revenue platform for modern finance teams, replacing fragile spreadsheets and legacy systems with software their teams love using. Cognition, incident.io, MoonPay, and 100+ other high-growth companies trust us to handle their entire revenue cycle across quoting, billing, and revenue recognition. Founded by repeat entrepreneurs, we hit 10x ARR growth last year and just closed a $20M Series A led by 645 Ventures, alongside a16z and exceptional founders and CFOs from companies like Decagon, Klaviyo and Wise. What's it like to work at Sequence? Small team, big opportunity, real ownership. You'll do work that matters, have direct access to customers, and grow alongside the company. If you want to do the best work of your career at a company that's scaling fast, we'd love to meet you.

The role

You will build the foundation of our pipeline generation motion, working closely with our Founding Revenue Team and COO to book meetings, build pipeline, execute marketing initiatives and scale the outbound processes which have resulted in our strongest year of growth to date. You’ll be provided with the mentorship, compensation and progression opportunities to develop into a world class sales operator.

What you’ll do

• Book meetings with target customers via email, LinkedIn, social and any other channel where you can best communicate with our target customers
• Work closely with our Account Executives and marketing team across our strategic development initiatives
• Represent Sequence at industry events and conferences across the US
• Develop our brand with ongoing content across social media channels
• Think outside the box: what are the non obvious ways you can rise above the noise and reach our finance and RevOps leaders?

What you’ll get

• Market leading compensation and equity package
• A dedicated VA to support your pipeline generation process
• Direct access to the Sequence investor network to set you up for success as our SDR
• Paid travel as needed to build relationships, attend events and close deals

Who you’ll be

• Motivated by the ability to join a fast-growing team, providing an unparalleled opportunity for mentorship and career progression
• Extremely hungry and excited by the challenge of joining an early stage company during our fastest growth period
• Exceptional written and verbal communicator'Whatever it takes' mindset - defaulting to action whenever faced with a challenge or blocker, and always seeking to improve
• Proven ability to articulate value propositions in an engaging and succinct manner
• Creative - you enjoy the task of coming up with novel and humorous ways to reach and engage our target customers

This is a great fit if you…

• Feel energised by the hustle of working with a hypergrowth team at a pivotal point in our growth journey
• Want to work on something new. The biggest product and company decisions still lie ahead of us
• Are motivated by the uncertainty, excitement and unpredictability that comes with an early stage company
• Are happy to learn deeply about our customers and brainstorm the best ways to communicate the Sequence value proposition to them
• Eager to step beyond your role at times to provide critical leadership feedback on what messaging is working best with our target customers

This won’t be the right role if you…

• You require established, longstanding templates and structure to be provided for you. We are at scrappy stage where everyone is hands on with testing and iterating on best practices for our business development function
• You prefer a slower pace. We're tackling real problems for our customers today, so we need to move quickly
• Want all of the benefits that come with an larger, established tech company

What we offer

• On Target Earnings: $100,000 - $120,000 (Base: $60-$80K)
• Equity: Meaningful share options
• 20 days vacation plus national holidays
• Competitive healthcare and 401k
• Visa sponsorship available

The Interview Process

• 15-minute screening call with our Growth Lead, (Donal)
• 45-minute written and verbal sales case study with (Donal)
• 30-min call with our Hiring Manager & COO (Enda)
• 30-minute cultural fit session with our Founder & CEO (Riya)
• We aim to meet every candidate in person at least once throughout the interview process

Public resources on Sequence

• Youtube: Sequence Youtube Channel
• Wharton FinTech: Reinventing Billing & Quote-to-cash (Dec 2025): origin story, why Riya built Sequence after her first exit.
• Tech Finance with Sasha Orloff: E14: Revenue Models 101 & the New Stack: pricing/revenue models, quote-to-cash thesis.
• Riding Unicorns: S6E5 (written recap): M&A, founding story, enterprise product views.
• Bae HQ: Episode 207: a16z round, category vision.
• The SaaS CFO with Ben Murray: AI-native B2B billing pitch.
• Converge Podcast (May 2024): \"financial router\" framing.
• Transcript of the Wharton FinTech episode if you want to skim rather than listen.
• Written: USXP: From Oxford to a16z: building a US-first mindset at Sequence: go‑to‑market and US expansion.
• The FP&A Guy: How modern finance teams are automating billing with AI: guest piece on AI in finance ops.
• Sequence blog: Introducing Sequence 2.0: her launch post for the AI-native rebuild.