GTM AI Engineer

Freshworks; San Mateo (CA); On-site; USD 192,000 - 238,000; Full time

Benefits offered by this job

Dental, medical, and vision insurance

Flexible PTO

Commuter benefits

Wellness benefits

Equity + ESPP

Job summary

Freshworks is looking for a key member of the Web & Revenue Marketing team to enhance operations through AI. The role focuses on building internal agents, deploying intelligent workflows, and creating systems that bridge buyer signals across multiple platforms.

We're seeking someone with a strong background in software engineering and AI/ML applications, as well as experience in integrating CRM systems like Salesforce. This hybrid position requires onsite work three days a week at our San Mateo, CA office.

Qualifications

• Experience with complex systems and varied datasets.
• Hands-on experience building AI or LLM-powered applications.
• Strong technical skills with APIs and system integrations.

Responsibilities

• Design and deploy intelligent workflows across marketing.
• Build systems that prioritize and act on buyer activity.
• Integrate tools and APIs across the existing stack.

Skills

Software Engineering

AI/ML Engineering

Integration Skills

Revenue Operations Expertise

Technical Program Ownership

Tools

Salesforce

Marketo

GitHub

Job description

Job Description

At Freshworks, we’re introducing AI across our go‑to‑market organization to accelerate how we understand buyers and act on revenue signals.

As a key member of the Web & Revenue Marketing team, you will build the internal agents, workflows, and intelligence systems that help our frontline teams operate more effectively. Currently, our buyer signals are scattered across systems like Salesforce, Marketo, Outreach, product usage data, and intent platforms. Your role will be to bridge these gaps—connecting the signals, providing context, and enabling teams to take fast action. You’ll have full executive sponsorship, high‑impact problems to solve, and a blank canvas to shape how AI is applied across the Freshworks go‑to‑market organization.

What You Will Do

• Build AI‑Powered GTM Workflows: Design and deploy intelligent workflows across lead management, account research, routing, scoring, prioritization, personalization, seller briefings, and follow‑up support.
• Turn Buyer Signals into Action: Build systems that detect, enrich, prioritize, and act on high‑value buyer activity across the funnel by engineering contextual data pipelines (web activity, intent, product usage, CRM history).
• Create the GTM Agent Tool Layer: Integrate tools and APIs across our stack, including Salesforce, Clay, Marketo, Relevance, Claude Code, sales engagement platforms, web analytics, enrichment providers, and internal data sources.
• Build Intelligent Alerts: Create systems that notify teams of critical buyer activity, such as target account engagement, key persona activity, competitor mentions, buying committee movement, or stalled follow‑up.
• Move Prototypes to Production: Take working AI/automation concepts and harden them with robust authentication, logging, tracing, retries, error handling, documentation, and cost controls.
• Partner Across the Revenue Engine: Collaborate with Web, Marketing Ops, Sales Ops, Demand Gen, RevOps, SDR/BDR teams, and Core Engineering to translate business needs into scalable systems.

What We Are Looking For

Technical & AI Engineering Experience

• Background: Experience as a Software Engineer, Automation Engineer, GTM/RevOps Engineer, or AI/ML Engineer working with complex systems and varied datasets.
• AI/LLM Application: Hands‑on experience building AI or LLM‑powered applications, automations, or workflows using patterns like function calling, structured outputs, LangGraph, MCP, or custom orchestration (e.g., Claude, OpenAI, Relevance).
• Integration Skills: Strong technical skills with APIs, webhooks, OAuth, queues, retries, and system integrations.
• Production Standards: Experience with evals, monitoring, observability, and quality/cost controls for AI systems.

GTM & Domain Knowledge

• Revenue Operations: Strong understanding of inbound/outbound GTM motions and experience building automations for lead management, prospecting, routing, qualification, or prioritization.
• Tech Stack: Experience integrating CRM Systems (Salesforce), marketing automation (Marketo), sales engagement platforms, GitHub, and internal data warehouses.
• Execution: Strong program ownership in ambiguous environments; ability to translate non‑technical revenue team needs into technical solutions.

Nice to Have

• Background working directly with Sales, Sales Development, Marketing Ops, Revenue Operations, or Growth Engineering teams.
• Experience structuring messy, unstructured data from transcripts, emails, notes, forms, and intent signals into clean inputs.
• Experience with web personalization, experimentation, conversion optimization, or buyer journey systems.
• Experience building internal‑facing tools that directly improve front‑line team productivity.

Additional Information

Please note this is a hybrid role with onsite expectations of 3x/week (Tues‑Thu) from our San Mateo, CA headquarters.

The annual base salary range for this position is $192,000 - $238,000. This role is also eligible for a target bonus.

Compensation is based on a variety of factors, including but not limited to location, experience, job‑related skills, and level.

Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business.