Growth Specialist

Umbraco; Charlotte (NC); On-site; USD 42,000 - 65,000; Full time

Benefits offered by this job

Health Insurance

401k

Vacation and Sick Leave

Observed US Holidays

Job summary

Umbraco in Charlotte, NC is seeking a curious Digital Growth Specialist to support our outbound efforts in the US market. This entry-level role helps you build a foundation in digital growth, lead generation, sales development, and B2B marketing.

You will identify target companies and decision makers, create outreach that opens doors, and turn research into real sales conversations. You’ll report to the Head of Lead Generation and work with the US Marketing Manager.

Qualifications

• Interest in B2B sales and digital marketing.
• Strong written and verbal communication skills.
• Curious, proactive, and eager to learn.
• 1–2 years of experience in a similar role is ideal, but not required.

Responsibilities

• Identify and research potential customers in relevant markets.
• Build prospecting lists using LinkedIn, AI, CRM systems, and other tools.
• Create and execute outbound email, LinkedIn, and phone sequences.
• Follow up with prospects via email, LinkedIn, and calls.
• Convert engagement into booked meetings for the sales team.
• Support other growth activities as needed.

Skills

Lead generation

B2B sales

Digital marketing

Communication

Tools

LinkedIn

CRM systems

Sales tools

Job description

We are looking for a curious and commercially driven Digital Growth Specialist to join our Growth Team and support our outbound efforts in the US market. This is an entry level role for someone who wants to build a strong foundation in digital growth, lead generation, sales development, and B2B marketing.

You will help identify the right companies, find the right people to speak with, and create outreach that opens doors. This role is for someone who is comfortable being proactive, picking up the phone, and turning research into real sales conversations.

Based out of our Charlotte, NC office, you will report to the Head of Lead Generation at Umbraco HQ. Locally, you’ll work under the operational direction of our Head of North America alongside the US Marketing Manager.

What you will learn:

• How outbound lead generation works in a global software company.
• How to research companies, markets, and buyer personas.
• How to use LinkedIn, AI, CRM systems, and sales tools in daily growth work.
• How to write relevant outreach and improve it based on performance.
• How sales and marketing teams work together to create growth.

Responsibilities:

• Identify and research potential customers in relevant markets and segments.
• Build prospecting lists using LinkedIn, AI, CRM systems, and other lead generation tools.
• Create and execute outbound email, LinkedIn, and phone call sequences.
• Follow up with prospects through email, LinkedIn, and phone calls.
• Convert positive engagement into booked meetings for the sales team.
• Support other growth and lead generation activities when relevant.

Qualifications:

• Interest in B2B sales, digital marketing, lead generation, or business development.
• Comfortable reaching out to new people through email, LinkedIn, and phone.
• Strong written and verbal communication skills.
• Curious, structured, and willing to learn.
• Comfortable using digital tools and interested in working with AI.
• Experience with LinkedIn, email marketing, CRM systems, sales tools, copywriting, or customer-facing work is a plus, but not a requirement.
• 1-2 years of experience in a similar role is ideal, but not a requirement.

Practicalities

Employment type

• Full-time (40 hours per week)

Location

• On-site at the Umbraco US office in Charlotte, North Carolina

Preferred starting date

• As soon as possible. Ideally 1st of September, 2026

Reporting lines

• Head of Lead Generation at Umbraco HQ

Benefits of Working at Umbraco

• A collaborative and international work environment.
• Flexible working conditions.
• Opportunities for personal and professional development.
• Health Insurance.
• 401k.
• Vacation and Sick Leave.
• Observed US Holidays.