Growth & Search Marketing Specialist

Regal Boats; Orlando (FL); On-site; USD 65,000 - 90,000; Full time

Job summary

Regal Boats is seeking a curious and results-driven Growth & Search Marketing Specialist to strengthen our digital presence, drive qualified leads, and optimize marketing performance. This role supports paid media strategy, lead search engine and AI-driven optimization initiatives, oversees digital tracking, and develops automated lead nurture programs.

The ideal candidate is analytical, growth-minded, and passionate about new technologies, improving digital experiences, and delivering

Qualifications

• Experience in digital marketing, SEO, or paid media.
• Strong knowledge of SEO principles and technical optimization.
• Familiarity with AI-driven search optimization and platforms.
• Experience with GA4, analytics, and attribution.
• Excellent communication and collaboration skills.

Responsibilities

• Develop and implement SEO, AEO, and GEO strategies.
• Monitor site performance and conduct keyword optimization.
• Optimize conversion rates through UX and content improvements.
• Support paid media campaigns across Google Ads and Meta Ads.
• Collaborate with agencies and manage marketing automation workflows.
• Analyze campaign performance using GA4 and attribution tools.
• Stay updated on AI search trends and test new tactics.

Skills

Digital marketing

SEO

Analytics

Communication

Tools

GA4

Google Ads

Meta Ads

WordPress

HTML/CSS

Job description

Job Title: Growth & Search Marketing Specialist

Employment Type: Full-Time On-Site

Classification: Non-Exempt

Reports To: Marketing Manager

Why Regal?

Regal Boats has been a beacon of excellence in the boating industry for over five decades. As a family-owned and operated company since 1969, we take immense pride in our tradition of craftsmanship and quality. With a dedicated team of 600+ skilled members, we have continued to innovate and build stunning 20-50-foot boats that embody the essence of luxury and performance.

What sets Regal Boats apart is our status as a privately owned company, allowing us to stay true to our values and focus on our team members. We believe in the power of nurturing our team, fostering a culture of growth, and offering advancement opportunities. At Regal Boats, your passion for boating and dedication will be rewarded with a fulfilling and dynamic career journey.

Our Mission:

With God’s help, we will develop an exceptional team dedicated to enriching lives and providing an awesome boating experience.

JOB DESCRIPTION

Summary

Regal Boats is seeking a curious and results-driven Growth & Search Marketing Specialist to strengthen our digital presence, drive qualified leads, and optimize marketing performance. This role will support paid media strategy, lead search engine and AI-driven search optimization initiatives, oversee digital tracking and attribution, and develop automated lead nurture programs. The ideal candidate is analytical, growth-minded, and passionate about exploring new technologies, improving digital experiences, and driving measurable results.

Key Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Search Engine & AI Optimization: Develop and implement SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategies to improve Regal's visibility across traditional search engines, AI-powered platforms, and Google AI Overviews.
• Website Optimization: Monitor technical website performance, including site speed, crawlability, structure, and keyword optimization. Conduct search intent research to guide content development and improve organic traffic.
• Conversion Rate Optimization: Identify and execute website improvements through testing navigation, content, calls to action, forms, and page layouts to increase engagement and qualified lead generation.
• Paid Media & SEM: Support paid advertising strategies across Google Ads and Meta Ads, collaborating with agency partners on keyword targeting, creative performance, geographic strategies, budgets, and cost-per-lead goals.
• Agency Collaboration: Partner with external marketing agencies through regular performance reviews, ensuring campaigns align with business objectives, tracking standards, and expected results.
• Lead Nurture & Marketing Automation: Develop, manage, and optimize automated lead nurture campaigns using Pardot or similar platforms, including email sequences, lead scoring, and re-engagement strategies.
• Analytics & Attribution: Monitor campaign performance using GA4, Google Search Console, UTM tracking, and attribution tools to ensure accurate reporting and identify opportunities for improvement.
• Continuous Improvement: Stay informed on emerging digital marketing trends, AI search technologies, and industry best practices. Recommend and test new strategies to improve marketing effectiveness and lead conversion.

Required Qualifications

• Experience in digital marketing, search engine optimization, paid media, or a related field.
• Strong working knowledge of SEO principles, keyword research, technical website optimization, and Google Search Console.
• Familiarity with AI-driven search optimization, including AEO, GEO, and platforms such as ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Experience managing or supporting paid advertising campaigns through Google Ads and Meta Ads, either directly or through agency partnerships.
• Proficiency with Google Analytics 4 (GA4), UTM tracking, and digital marketing attribution.
• Strong analytical, organizational, and problem-solving skills with the ability to interpret data and recommend improvements.
• Excellent communication and collaboration skills, with a proactive approach to learning and adapting to new technologies.

Preferred Qualifications

• Experience with Pardot (Marketing Cloud Account Engagement) or similar marketing automation platforms, including automated workflows, lead scoring, and email nurture campaigns.
• Hands-on experience with WordPress and basic HTML/CSS.
• Strong copywriting skills for digital advertisements, website content, metadata, and email marketing campaigns.
• Experience with conversion rate optimization, A/B testing, and digital campaign experimentation.
• Experience in the marine, automotive, or other high-value consumer product industries involving dealer or distributor networks.

Work Environment

This job operates in a professional office environment. It is a fully onsite role, five days a week, and routinely uses standard office equipment such as computers, phones, and photocopiers.

Physical Demands

The physical demands described here are representative of those that a team member must meet to successfully perform the essential functions of this job.

While performing the duties of this job, the team member will regularly sit at a desk and work on a computer for prolonged periods of time. The team member must frequently go into non-climate-controlled manufacturing facilities to connect with and assist management and team members with HR-related issues. The team member is occasionally required to lift up to 15 pounds.

Other Duties

Please note that this job description is not designed to cover or contain a comprehensive listing of the activities, duties, or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time, with or without notice.

EEO Statement

Regal Marine Industries, Inc. provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Regal Marine Industries, Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Regal Marine Industries, Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Regal Marine Industries, Inc.’s team members to perform their job duties may result in discipline up to and including discharge.

This job offer is contingent upon passing a mandatory pre-employment drug test and the receipt of background results that are in compliance with the current company policy.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.