Growth Product Lead, Kids

TrulyHired; San Francisco (CA); Hybrid; USD 183,000 - 250,000; Full time

Job summary

TrulyHired is seeking a Growth Product Lead, Kids to oversee product growth for Dojo Islands. You will manage end-to-end strategies that drive key user metrics, working closely with co-founders and cross-functional teams.

The ideal candidate has experience in consumer products, particularly in gaming or kid-focused sectors, and can effectively analyze data to inform product decisions. This role requires strong leadership skills and a commitment to enhancing children's learning experiences.

Qualifications

• Experience leading initiatives that improve DAU/WAU and retention.
• Familiarity with SQL and data analysis tools.
• Ability to operate at strategic and detail levels.

Responsibilities

• Own the product growth funnel for Dojo Islands.
• Drive the cross-company roadmap for Monthly Active Kids.
• Manage a small product team to deliver results.

Skills

Top-line growth metric ownership

Experience in gaming or kid-products

Self-sufficient with data analysis

Structured problem-solving

Familiar with AI integration

Job description

Growth Product Lead, Kids

ClassDojo's goal is to give every child on Earth an education they love. We started by building a powerful network for communication. ClassDojo's flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what's happening throughout the day through photos, videos, and messages that make parents feel like they're there. It's actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.

About ClassDojo & Dojo Islands

• Monsterverse is our virtual world for kids. Dojo Islands is where they build, play, and connect with classmates and friends.
• The limit on growth has flipped. Revenue isn't the only focus; the size of the Islands user base is. 10M+ kids receive class points each week, and most have never installed the app.

What you'll do

We're hiring a product leader for the Monsterverse to own kid growth – growing kid users of Dojo Islands. This means running the product team that owns top‑of‑funnel growth for Dojo Islands and driving the cross‑company roadmap to grow Monthly Active Kids (our core company metric is Monthly Active Connected Families, where families are Parents and/or Kids). You'll work closely with our co‑founders, leaders, and cross‑functional teams to invent and test long‑term ideas, at both a strategic and tactical level.

• The kid growth funnel end‑to‑end: awareness, install, activation, and early retention for Dojo Islands
• The cross‑company roadmap for Monthly Active Kids, coordinating across the flagship app, school network, and Islands
• A small, high‑leverage product team – setting direction, shipping fast, and learning faster
• A direct working relationship with co‑founders on long‑term growth strategy

You will be a match if

• You've owned a top‑line growth metric end‑to‑end. You've led initiatives that measurably moved DAU/WAU, install conversion, or retention on a consumer product. You can clearly articulate before and after.
• You have gaming and/or kid‑product experience – or a close equivalent. You've shipped at scale in games, social, or gamified products. You've lived in the activation and retention trenches and know how to find the fun.
• You operate at both the strategic and the detail level. You drive a cross‑org roadmap and write your own SQL. You set direction, then go get into the details.
• You're self‑sufficient with data. You can write queries, build dashboards, and analyze funnels without dedicated support.
• You're a structured problem‑solver in ambiguity. You break complex problems down, synthesize quant and qual, and produce simple, actionable plans.
• AI is core to how you work, not a side tool. You've built it into your product process and your own workflow. We'll probe on this – it's important to us.

You might be a good fit if

• Founder or early‑stage startup experience (pre‑Series B). Operating in the $1M–$10M revenue phase builds the right reflexes.
• Experience with kids' products, consumer social, or platforms with T&S / trust and safety considerations.
• Experience with cross‑functional growth loops – viral mechanics, referral systems, or in‑product distribution.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. In accordance with the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are happy to accommodate any disabilities or special needs. We are a distributed company, so we hire regardless of location, as long as you are willing to have significant hours overlap with one of the Americas time zones.

ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):
CA, WA, NY, NJ, CT states: $215,000 – $250,000 (USD)
All other states in the US: $183,000 – $212,500 (USD)