Growth Marketing specialist

Kadonation; Georgia; On-site; USD 70,000 - 90,000; Full time

Job summary

A dynamic tech company is seeking a Growth Marketing Specialist based in Georgia. You will elevate digital growth and performance through website optimization, SEO strategy, and paid campaign management. Ideal candidates have at least 3 years of relevant experience and are fluent in Dutch and English. This role offers autonomy and the chance to contribute to an innovative work environment.

Benefits

Open feedback culture

Room for initiatives

Autonomy in building your region

Qualifications

• 3 years of hard skills experience, including expertise in SEO and GEO.
• Strong knowledge of web analytics tools.
• Experience with paid media management.

Responsibilities

• Optimize website and user experience through data analysis.
• Develop and implement an SEO and GEO strategy.
• Manage and optimize paid campaigns for ROI and CAC.

Skills

SEO

Web Analytics

Paid Media Management

UX Knowledge

Marketing Automation

Fluent in Dutch

Fluent in English

Tools

GA 4

GTM

HubSpot

Looker Studio

CMS Craft

Job description

Kadonation was founded in 2016 and is now one of Belgium’s fastest-growing companies, having been listed in the Deloitte Fast 50 for the fourth consecutive time in 2024!

We are a dynamic scale-up in the employee and relationship gifting market. Making an impact is our motto. That’s why we developed Kadonation Select: an intuitive platform that enables organizations to set up a thoughtful gifting policy from A to Z, effortlessly. Our software eliminates the hassle that typically comes with employee and business gifts.

Curious about our story, the core values we uphold, and the mission we pursue with a team of around 40 people? Read more here.

We are looking for…

… a Growth Marketing Specialist who will elevate our digital growth and performance. You’ll be our master of conversion and optimization, effortlessly juggling data and taking action based on it.

You aren’t afraid of an A/B test or two, and you combine sharp analytical insight with a hands-on mentality to continuously improve our website, campaigns, and conversion flows. In this way, you’ll help to effortlessly accelerate the flow in which our leads and customers move.

Where you’ll make a difference

Your range of responsibilities is built around 5 pillars:

• Website & UX Optimization – You optimize the website and user experience (UX) through data analysis and A/B testing to increase conversion.
• SEO & GEO Strategy – You are responsible for our online visibility by developing and implementing an SEO and GEO strategy.
• Paid & Performance Marketing – You are responsible for the efficient management and optimization of paid campaigns (search, social, display), guaranteeing the ROI and CAC remain within targets through sharp analysis and experiments.
• Analytics – You strive for data-driven decision-making by setting up dashboards and reporting (GA 4, Looker Studio, HubSpot), correctly managing tagging and tracking (GTM), etc.
• Collaboration with our Lead Gen Team – Support their campaigns with your expertise in UX, CRO, and paid media, and contribute to growth experiments.

You in a nutshell

• You have already built up 3 years of hard skills, including:
  • Expertise in SEO & GEO.
  • Strong knowledge of Web Analytics (GA 4, GTM, dashboards).
  • Experience with Paid Media Management.
  • Insight into UX and Marketing Automation (HubSpot or equivalent).
• You are analytical and results-oriented: your decisions are always data-driven, and you aim for measurable impact.
• You are a proactive and structured team player who communicates fluently in Dutch and English.
• Knowledge of French and/or experience with the CMS Craft is a big plus.

Why Kadonation?

At Kadonation, we combine the energy and boldness of a start-up with the expertise and know-how of a scale-up. You’ll join a dynamic and ambitious tech company with an open feedback culture and plenty of room for your own initiatives and ideas. Kadonation is a strong brand with a product you’ll be proud to sell, and you’ll have the autonomy to build your own region and approach. And most importantly: you will be truly appreciated.