Growth Marketing Specialist

thesmilist; Copiague (NY); Hybrid; USD 60,000 - 70,000; Full time

Job summary

The Smilist seeks a Growth Marketing Specialist to join our dental offices in a hybrid role based in Great Neck, NY, with on-site Mondays and Tuesdays. You will help drive paid/owned media, manage content, and oversee email/SMS campaigns to boost patient bookings across our network.

The ideal candidate has 1–2 years in marketing (healthcare/dental preferred) and is proficient with Meta Ads Manager, Google Ads, WordPress, Figma, Canva, and AI tools.

Qualifications

• 1–2 years experience in marketing; healthcare or dental preferred.
• Hands-on with marketing platforms and tools such as Meta Ads Manager, Google Ads, WordPress, Figma, Canva.
• Experience building and executing email and SMS marketing campaigns.
• Working knowledge of AI and LLM tools in marketing.

Responsibilities

• Drive paid and owned media performance with media agency.
• Own day-to-day digital presence across channels.
• Lead content production from concept to deployment.
• Build and run email and SMS campaigns to fill appointments.
• Leverage AI to improve content and reporting.
• Develop local partnerships and sponsor events to grow patient bookings.
• Coordinate with external vendors and agencies.
• Ensure marketing materials reflect The Smilist brand.
• Support leadership with additional duties as needed.

Skills

Marketing experience

Healthcare/dental

Meta Ads Manager

Google Ads

WordPress

Figma

Canva

Email campaigns

SMS campaigns

AI tools

LLM tools

Patient acquisition

Vendor coordination

Communication skills

Analytical thinking

Goal setting

Bachelor’s degree

Education

Bachelor’s Degree in marketing/communications

Tools

Microsoft Word

Excel

Google Docs

Sheets

Job description

The Smilist is hiring for a Growth Marketing Specialist to join our growing team! The primary role of the Growth Marketing Specialist is to fulfill various marketing and promotion programs for the Smilist Dental offices. This position requires an extremely organized person who is self-motivated and able to make informed marketing decisions. The responsibilities listed below are representative, but not all inclusive, of the knowledge, skills, and/or abilities required.

Duties & Responsibilities

• Partner with the Marketing Director and media agency to drive paid and owned media performance, turning impressions into booked appointments and real office growth
• Own the day-to-day digital presence for the brand, keeping every channel fresh, on-brand, and working hard to bring in new patients
• Lead content production from concept to deployment, partnering with our graphic designers to bring every post, page, and campaign to life, with a keen focus on new patient growth and appointment bookings
• Build and run email and SMS campaigns designed to fill chairs and boost office productivity
• Leverage AI across content, campaigns, and reporting to move faster and smarter than the competition
• Dream up and execute community events, sponsorships, and local partnerships — then coach office managers on turning that local energy into booked appointments
• Build relationships with local businesses through promotions and partnerships that open new doors for patient growth
• Proof and polish every piece of marketing — print, digital, signage, mailers — so it's unmistakably Smilist, and champion the Smilist Way in everything the offices put out into the world
• Perform other duties assigned by leadership

Preferred Skills and Experience:

• One to two years experience in a marketing function; experience in healthcare or dental
• environment a plus
• Hands‑on experience with marketing platforms and tools such as Meta Ads Manager, Google Ads, WordPress, Figma, Canva or comparable platforms
• Experience building and executing email and SMS marketing campaigns
• Working knowledge of AI and LLM tools (e.g., ChatGPT, Claude, or similar) applied to marketing efficiency and content production
• Experience in business productivity software such as Microsoft Word and Excel or Google Docs and Sheets
• Familiarity with patient acquisition, retention, and conversion strategies
• Experience coordinating with external vendors or agency partners
• Passion for improving healthcare
• Analytical and innovative problem‑solving
• Proven track record of success setting and achieving ambitious goals
• Exceptional communication and interpersonal skills
• Action-oriented and able to thrive in a fast-paced, entrepreneurial environment. Ready and excited to grow with our businessHumble and willing to do whatever is needed to support the team
• Bachelor’s Degree in marketing/communications preferred

Position Details:

• Schedule: Full Time (Hybrid) - Monday through Friday (9am-5pm)
• Compensation: $60,000-$70,000/year
• Location: Great Neck, NY - on site Mondays and Tuesdays