Growth Marketing Manager – Luxury Aesthetic MedSpa

The Spiegel Center; Newton (MA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Quarterly bonus opportunities

Collaborative, fast-paced environment

Job summary

The Spiegel Center in Newton, MA is seeking a Marketing Manager to lead marketing and communications, driving surgical growth, MedSpa utilization, and patient engagement. You will partner with leadership to design strategies that execute campaigns across digital, print, and events.

The ideal candidate brings 5+ years in senior marketing, a track record in digital channels, and a passion for luxury healthcare. This full-time role offers a competitive salary and quarterly bonus opportunities.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; MBA a plus.
• Minimum 5+ years in a senior marketing role—experience in aesthetic medicine, medspa, or luxury healthcare strongly preferred.
• Proven track record in digital marketing, especially SEO, paid search, social media, and email automation.
• Strong project management and content creation skills; able to move from concept to execution independently.
• Proficiency with tools such as Canva, Zoho, Google Analytics, Hootsuite, and marketing automation platforms.
• Excellent interpersonal, written, and verbal communication skills.
• Strong design eye and comfort working with visual media and brand guidelines.
• Passion for wellness, aesthetics, and high-touch service.

Responsibilities

• Own the development and execution of comprehensive marketing plans focused on patient acquisition, brand awareness, and retention across surgical and medspa services.
• Align campaigns with practice goals and provider priorities, partnering closely with the Practice Director and Medical Director.
• Track, analyze, and report performance metrics (KPIs, ROI, conversion rates) to continuously optimize campaigns.
• Lead creation and execution of marketing campaigns across all channels: digital (SEO, PPC, social, email, website), print, in-office, and community-based.
• Maintain and manage website content to ensure a high-performing user experience; oversee SEO performance and keyword strategy.
• Oversee design and execution of promotional campaigns, sales events, and seasonal offers—working with internal teams and vendors.
• Direct the creation of brand-aligned visuals, including photo, video, and design for use across platforms (including aesthetic editing and layout when needed).
• Manage the practice’s social media strategy and calendar, increasing engagement and growth through strong storytelling and branding.

Skills

Digital marketing

SEO

Paid search

Social media

Email automation

Content creation

Project management

Brand guidelines

Education

Bachelor's degree

MBA

Tools

Canva

Zoho

Google Analytics

Hootsuite

Job description

The Spiegel Center in Newton, MA is seeking a Marketing Manager to lead marketing and communications, driving surgical growth, MedSpa utilization, and patient engagement. You will partner with leadership to design strategies that execute campaigns across digital, print, and events.

The ideal candidate brings 5+ years in senior marketing, a track record in digital channels, and a passion for luxury healthcare. This full-time role offers a competitive salary and quarterly bonus opportunities.