Growth Marketing Manager

Embedded Shishya; Canada; On-site; CAD 139,000 - 208,000; Full time

Benefits offered by this job

Comprehensive benefits globally

Paid parental leave

Wellbeing resources and wellness allow

Global Volunteer Day

Professional development & cross-team

Job summary

Keyfactor in the United States; Remote, CST/EST or Canada is seeking a Growth Marketing Manager to drive ARR through enterprise named accounts and PLG motions. This role owns demand generation end-to-end, collaborating with Brand, Product Marketing, Performance Marketing, Ops, Field Marketing, SDR, and Sales.

The ideal candidate has 2-4+ years in growth marketing with PLG and ABM, strong data fluency, and proficiency with HubSpot and Salesforce.

Qualifications

• 2-4+ years of experience in growth marketing or demand generation.
• PLG programs or self-serve motions alongside traditional campaigns.
• Enterprise B2B Growth & ABM with firmographic/behavioral data.
• High data fluency with multi-touch attribution and marketing analytics tools.
• AI and Automation in omni-channel marketing workflows; proficiency with HubSpot, Salesforce and ABM tools.

Responsibilities

• Build and scale the PLG growth motion around Test Drive program; drive user acquisition, activation and pipeline.
• Design and deliver multi-channel marketing programs across digital channels at scale; leverage segmentation and orchestration.
• Partner with Field Marketing, SDR and Sales to support ABM activations for priority accounts.
• Analyze performance daily/weekly; maintain KPIs dashboard tied to engagement, funnel metrics, ARR and revenue.
• Test, learn and optimise; run experiments to improve engagement, pipeline quality and sales impact.
• Collaborate cross-functionally to ensure message-to-market fit and full-funnel alignment.
• Deploy AI and Automations to streamline campaign processes; drive ideation, content, deployment and optimization.

Skills

Growth marketing

PLG programs

ABM

Data analytics

AI in marketing

Project management

Tools

HubSpot

Salesforce

Dreamdata

DOMO

Job description

About Keyfactor

Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world's largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you're looking for work that matters and a team that brings out your best, we hope you'll trust your future with Keyfactor!

Title

Growth Marketing Manager

Location

United States; Remote, CST/EST or Canada

Experience

Mid-Level

Job Function

Marketing

Employment Type

Full-time

Industry

Computer & Network Security

About the position

The Growth Marketing Manager will be responsible for driving ARR through two motions; enterprise named account campaign execution and product-led growth (PLG) via Keyfactor’s Test Drive program. This role owns demand generation programs end-to-end — planning, execution, optimization, and reporting — working closely with Brand, Product Marketing, Performance Marketing, Marketing Operations, Field Marketing, SDR, and Sales. The ideal candidate brings B2B enterprise demand generation expertise alongside PLG experience, deep analytical rigor, and a hands‑on approach to integrating AI and automation into modern marketing workflows.

Applicants must be legally authorized to work in the United States or Canada.

Responsibilities

• Build and scale the PLG growth motion around Keyfactor's Test Drive program, building systematic growth loops driving user acquisition, activation, and conversion to pipeline Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
• Design and deliver multi-channel marketing programs across digital channels to reach, engage and convert prospects within our Named Account Model at scale; leverage advanced segmentation and dynamic orchestration strategies
• Partner with Field Marketing, SDR, and Sales to support ABM activations to engage priority accounts at scale with personalized programs.
• Analyze performance daily/weekly: produce insights on what’s working, what’s not, and actionable next steps. Maintain a living dashboard of KPIs tied to core engagement and funnel metrics, opportunity ARR and revenue
• Test, learn, and optimise continuously, running experiments to improve engagement rates, pipeline quality, and sales impact across channels
• Collaborate cross-functionally with Performance Marketing, Marketing Ops, Web, Content, Field, Customer, Brand, Product Marketing, SDR & Sales to ensure message-to-market fit, account and segment prioritization, friction‑free hand‑offs, and full‑funnel alignment.
• Deploy AI and Automations that streamline the campaign operating process; ideation & planning, content and creative development, deployment, and optimization; champion best practices across the team

Skills and Qualifications

• 2-4+ years of experience in growth marketing or demand generation
• Demonstrated experience running PLG programs or self‑serve trial/freemium motions alongside traditional enterprise campaign execution.
• Hands‑on experience in Enterprise B2B Growth & ABM and fluency in advanced segmentation and dynamic campaign orchestration using firmographic and behavioral data and signals
• High data fluency with experience in multi‑touch attribution models and marketing analytics tools (e.g., Dreamdata, DOMO); SQL or BI experience a plus.
• Demonstrated use of AI and Automation in omni‑channel marketing workflows; proficiency with HubSpot, Salesforce, and ABM tools
• Strong project management skills with the ability to manage multiple high‑priority programs simultaneously in a fast‑paced, PE‑backed environment
• Prior experience in cybersecurity, SaaS, or enterprise technology preferred.

Compensation

Salary will be commensurate with experience.

Culture, Career Opportunities and Benefits

• Second Fridays (a company‑wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
• Comprehensive benefit coverage globally.
• Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government‑paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
• Competitive time off globally.
• Dedicated employee‑focused ambassadors via Key Contributors & Culture Committees.
• DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
• The Keyfactor Alliance Program to support DEIB efforts.
• Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
• Global Volunteer Day, company non‑profit matching, and 3 volunteer days off.
• Monthly Talent development and Cross Functional meetings to support professional development.
• Regular All Hands meetings – followed by group gatherings.

Our Core Values

• Trust is paramount.
• We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
• Customers are core. We strategize, operate, and execute through a customer‑centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
• Innovation never stops, it only accelerates. The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
• We deliver with agility. We thrive in high‑paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
• United by respect. Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
• Teams make "it" happen. Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.

Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.

REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via [e-mail] and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.