Growth Marketing Manager

Brinks Home; Roanoke (TX); Hybrid; USD 95,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) with Employer Match

Paid Time Off & Paid Holidays

Empowerment Programs

Continuing Education

Job summary

A leading smart security company in Texas is seeking a Growth Marketing Manager to drive performance in their paid media and affiliate marketing programs. The ideal candidate will possess over 4 years of experience in managing digital campaigns and will work collaboratively with teams to enhance acquisition and ROI. The role offers a hybrid work environment and a comprehensive benefits package, making it an excellent opportunity for a data-driven professional interested in marketing innovation.

Qualifications

• 4+ years of experience in paid media management.
• Proven success managing campaigns with measurable ROI.
• Experience with affiliate marketing programs preferred.

Responsibilities

• Manage daily paid advertising campaigns across various platforms.
• Oversee affiliate marketing efforts and performance optimization.
• Analyze data to provide actionable performance insights.
• Design and execute testing on ad copy, landing pages, and audiences.
• Partner with Marketing Analyst to derive actionable performance insights.
• Collaborate with Creative on ad copy and visuals.
• Develop channel roadmaps, testing plans, and seasonal calendars.
• Provide weekly/monthly performance summaries to the Director.

Skills

Paid media management

Digital analytics

Data interpretation

Affiliate marketing

Excel/Google Sheets

Tools

Google Ads

Meta Ads Manager

Excel

Google Sheets

Impact Radius

Job description

Brinks Home™ is a leader in the smart security industry, protecting over one million people across the U.S., Canada, and Puerto Rico. Our platinum‑grade protection is backed by award‑winning customer service and expertly trained professionals.

We strive for the highest standards for our customers while fostering a positive work environment for our employees. We create a culture that fosters innovation, celebrates creativity, and encourages authenticity. Join us and be part of a collaborative team that is relentless in our pursuit of security for life.

Position Overview

Location: Dallas–Fort Worth Metroplex (Hybrid)

We are seeking a data‑driven and strategic Growth Marketing Manager to oversee the day‑to‑day performance and optimization of our paid media and affiliate marketing programs.

This role is instrumental in driving growth across both our sales‑driven lead generation funnels and our eCommerce business, with direct ownership of campaign execution, pacing, testing, and results.

The ideal candidate has a strong background in paid acquisition, analytics, and digital growth strategy. You’ll work closely with our internal teams and agency partners to optimize for performance, scale acquisition, and enhance ROI across all digital channels.

Key Responsibilities

• Manage daily paid advertising campaigns across Google, Meta, Bing, and emerging channels.
• Oversee affiliate marketing efforts via Impact Radius, including partner communications and performance optimization.
• Monitor daily pacing, budget allocation, and efficient metrics (CPL, CPS, ROAS, CVR).
• Execute testing strategies across ad creative, landing pages, and audience segments.
• Partner with the Marketing Analyst to analyze data and provide actionable performance insights.
• Collaborate with the Marketing Specialist and Creative team on ad copy, visuals, and campaign execution.
• Develop and maintain channel‑level roadmaps, testing plans, and seasonal promotion calendars.
• Provide weekly and monthly performance summaries to the Director of Growth Marketing and other stakeholders.
• Support key promotional campaigns (e.g., Black Friday/Cyber Monday) and long‑term growth initiatives.
• Other duties as assigned.

Requirements

• 4+ years of experience in paid media management (Google Ads, Meta Ads Manager, or equivalent).
• Proven success managing campaigns with measurable ROI and acquisition growth.
• Experience with affiliate marketing programs and partner management (Impact Radius preferred).
• Deep understanding of digital analytics, tracking, and attribution models.
• Strong data interpretation and Excel/Google Sheets proficiency.
• Experience in lead generation, eCommerce, or subscription‑based industries preferred.

Benefits

• Brinks Home recognizes the value of benefits for you and your family, so we offer a comprehensive and competitive benefits program:
  • Medical, Dental, Vision, 401(k) with Employer Match, Paid Time Off & Paid Holidays, HSA/FSA, Life & AD&D Insurance, Disability Coverage, Maternity/Parental Leave, Mental & Physical Health Benefits, Employee Resource Groups, Volunteer Hours, Discounted Equipment & Monitoring, Employee Referral Program, and Continuing Education
• To learn more about our company culture and career opportunities, please visit our LinkedIn and Career Page.

Brinks Home provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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