Growth Marketing Manager

Aiwyn; Northern (KY); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Adventure travel stipend

Remote, work-from-anywhere culture

Flexible PTO

World Class health benefits

Stock options

401(k) matching

Job summary

Aiwyn is seeking a Growth Marketing Manager to own the pipeline for our B2B SaaS platform serving accounting firms. You will transform customer stories into multi-channel campaigns, run webinars, nurture flows in HubSpot, and lead ABM efforts to accelerate bookings and revenue.

You will partner with product and customer marketing, measure funnel performance, and report on ROIs, while thriving in a fast-growing, remote-friendly startup.

Qualifications

• 4+ years of growth, demand generation, or integrated marketing experience in B2B SaaS with demonstrated content creation skills
• Proven ability to create compelling customer stories, blog posts, guides, case studies, newsletters, email campaigns, or similar content
• Experience marketing to back-office buyers such as finance, operations, legal, or procurement
• Experience with common marketing tools: HubSpot, Salesforce, Google Analytics, WordPress, LinkedIn Ads, and Canva (ABM platforms like Influ2 are a plus)
• Experience running a webinar or event program that produced pipeline
• Hands-on experience with paid and third-party media tied to a clear conversion goal preferred
• Strong analytical skills, with the ability to report on pipeline, conversion, and campaign ROI
• Understanding of the full funnel from awareness to opportunity creation
• Excellent project management and cross-functional collaboration skills
• AI tools are part of how you work every day, and you can walk us through your workflow
• Startup experience preferred, but not required

Responsibilities

• Own our demand engine from campaign plan to pipeline report across webinars, email and nurture, paid media, social, web, SEO, events, and ABM
• Turn customer stories from product and customer marketing into case studies, newsletters, and social posts
• Manage monthly webinar program from promotion to on-demand follow-up
• Drive registrations, awareness, and follow-up for events in partnership with the events marketing manager
• Repurpose webinars and events into assets (blog recap, video cuts, social posts, sales one-pager)
• Build nurture tracks and campaigns in HubSpot, tightening handoff to sales
• Launch ABM plays in Influ2 against target accounts
• Place paid/third-party media targeting conversions and optimize budgets
• Schedule social content highlighting customer voices, product updates, and thought leadership
• Write launch landing page copy from the launch brief
• Support alliance and association functions with the director of marketing and events marketing
• Meet with sales on pipeline, volume, and conversion rates
• Build monthly performance report and dashboard
• Create email banners, social graphics, and spotlight assets in Canva

Skills

Growth marketing

Demand generation

Content creation

Campaign analysis

ABM

Tools

HubSpot

Salesforce

Google Analytics

WordPress

LinkedIn Ads

Canva

Job description

About the role

We're looking for a Growth Marketing Manager to own the pipeline for our B2B SaaS platform serving accounting firms. You'll build awareness, turn it into qualified meetings, and sharpen every stage of the funnel from first touch to closed deal. You'll work side by side with our product and customer marketing manager: they own launch messaging and surface our best customer stories, and you turn those stories into campaigns that fill the pipeline across channels. Our customers' success is our success, and this role exists to tell that story well – then measure what it moves. If you think strategically about growth and love to build and ship, this is your role.

What you'll do

You'll own our demand engine from campaign plan to pipeline report, across webinars, email and nurture, paid and third-party media, social, web and SEO, events, and ABM. A week in the life might include:

• Turning customer stories from our product and customer marketing manager into case studies, newsletter features, and rounds of social posts

• Running our monthly webinar program, from promotion and registration pages to dry runs and on-demand follow-up

• Driving registrations, awareness, and follow-up for our events, in partnership with our events marketing manager

• Repurposing every webinar and event into a full set of assets (blog recap, video cuts, social posts, and a sales one-pager)

• Building nurture tracks and campaigns in HubSpot, and tightening the handoff to sales

• Launching ABM plays in Influ2 against our target account list

• Placing paid and third-party media that drives registrations for webinars and gated assets, then moving budget toward what converts

• Scheduling Aiwyn's social content to highlight customer voices, product updates, and thought leadership

• Writing launch landing page copy from the launch brief

• Supporting the alliance and association function alongside the director of marketing and events marketing

• Meeting with sales on pipeline, meeting volume, and conversion rates

• Building the monthly performance report and the dashboard behind it

• Jumping into Canva to create email banners, social graphics, and customer spotlight assets
  

How you'll make an impact: You'll own targets that matter: lead generation, pipeline sourced and influenced, funnel conversion, and campaign ROI. We'll be clear about the goals and just as invested in helping you reach them.

What we're looking for

You bring 4+ years of growth or full-stack marketing experience in B2B SaaS, and you move fluidly between strategy and execution: setting the plan one hour, building the campaign the next. You know marketing automation platforms well (HubSpot preferred), you set up and optimize campaigns yourself, and you let the data tell you where to invest time and budget.

Strong writing is essential. You'll craft email sequences, customer newsletters, landing page copy, case studies, and campaign messaging that lands with back-office buyers. You know which moment in a customer story makes a buyer lean in, and you have the creativity to bring that moment to life across channels. You believe the best products and the best marketing are built alongside customers.

Startup experience is a strong plus. You'll test quickly, iterate on results, and stay two steps ahead of what's coming next.

Requirements

• 4+ years of growth, demand generation, or integrated marketing experience in B2B SaaS with demonstrated content creation skills

• Proven ability to create compelling customer stories, blog posts, guides, case studies, newsletters, email campaigns, or similar content

• Experience marketing to back-office buyers such as finance, operations, legal, or procurement

• Experience with common marketing tools: HubSpot, Salesforce, Google Analytics, WordPress, LinkedIn Ads, and Canva (ABM platforms like Influ2 are a plus)

• Experience running a webinar or event program that produced pipeline

• Hands-on experience with paid and third-party media tied to a clear conversion goal preferred

• Strong analytical skills, with the ability to report on pipeline, conversion, and campaign ROI

• Understanding of the full funnel from awareness to opportunity creation

• Excellent project management and cross-functional collaboration skills

• AI tools are part of how you work every day, and you can walk us through your workflow

• Startup experience preferred, but not required

What to expect

We're a small, high-performing team, and it shows in how we work: the pace is quick, priorities shift as we learn what's working, and everyone contributes beyond their lane. You'll report to our director of marketing, partner daily with our product and customer marketing manager, and regularly support our events marketing manager.

You'll fit right in if you thrive on ownership, enjoy building from the ground up, and take real pride in results, especially when the win belongs to a customer. We're building something meaningful alongside our customers, and we'd love for you to help shape it.

Benefits and Perks:

• The big-picture value proposition of this role is simple: join us, and you'll be paid competitively to have freedom in solving worthwhile, challenging problems alongside other A-players at a fast growing SaaS startup led by an experienced and successful co-founding team with industry experience.

Other benefits include:

• Adventure travel stipend - you receive a $1,000 travel reimbursement on your work anniversary each year. We encourage our team to recharge and explore the world beyond their home office walls.

• Remote, work-from-anywhere culture

• Flexible PTO

• World Class health benefits - we believe in fostering flourishing teams by providing benefits that go beyond the usual standards - Health, vision, dental, HSA/FSA, and mental health support.

• Stock options - every full-time employee has ownership in Aiwyn's future and success.

• 401(k) matching

Our Values:

• Relentless by Design

• Owners not Renters

• Trust at the Core

Aiwyn is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Candidate information will be treated in accordance with our CCPA privacy notice which can be found here: https://www.aiwyn.ai/ccpa