Growth Marketing Manager

Synergy Interactive; New York (NY); On-site; USD 100,000 - 110,000; Full time

Job summary

A marketing agency in New York is seeking a Mid-Senior Marketing professional to lead marketing initiatives and execute strategies that align with business goals. Candidates should have over 4 years of marketing experience, exceptional communication skills, and a deep understanding of social and digital channels. This full-time position offers a salary range of $100,000 - $110,000 per year.

Qualifications

• 4+ years of experience in marketing within an agency or creative environment.
• Exceptional writing and communication skills.
• Deep understanding of social & digital channels.

Responsibilities

• Lead all marketing initiatives and align with agency's positioning.
• Develop and execute marketing strategies to support business goals.
• Manage and update agency website and content for SEO/SEM optimization.

Skills

Marketing strategy development

Social media management

Content creation

Project management

SEO/SEM knowledge

Job description

Overview

Base pay range

$100,000.00/yr - $110,000.00/yr

Direct message the job poster from Synergy Interactive

Responsibilities

• Lead all marketing initiatives to align with Barbarian’s positioning and amplify client campaigns.
• Develop and execute marketing strategies that support business goals, leveraging industry trends and cultural insights.
• Create, manage and organize GTM assets, including case studies, video reels, and other sales enablement materials.
• Manage and update the agency website and Substack, ensuring content is current, engaging, and optimized for SEO/SEM.
• Oversee agency and employee-level award entries, managing submission calendars and crafting compelling entries.
• Maintain and update agency profiles & subscriptions across industry databases.
• Own and execute social media channels and broader strategy with compelling, innovative content to boost engagement and drive incremental market traction.
• Introduce and implement new initiatives & thought leadership content, reflecting Barbarian’s voice and expertise in market.
• Manage relationships with PR and other relevant strategic media & technology partners.
• Monitor analytics and reporting across all owned channels, using insights to optimize performance and communication effectiveness.
• Stay ahead of industry trends, identifying & actioning opportunities for impactful campaigns and thought leadership.
• Manage marketing budget and expense tracker.

Growth Strategy & Business Development

• Partner with leadership to execute brand-building strategies, pitches, and proposals aligned with industry insights and client needs.
• Identify, qualify, and prioritize new business opportunities to expand Barbarian’s client base and market presence.
• Elevate proposals and case studies with creative and visual enhancements.
• Attend industry conferences & events to grow our network and visibility.
• Strategically plan outreach and partnerships to enhance brand awareness and promote agency capabilities.
• Support new business pitches and activities periodically, bringing marketing expertise to the process.
• Support and maintain relationships with prospects, championing the agency's work and creating strategic outreach plans.

Desired Experience & Qualities

• 4+ years of experience in marketing, preferably within an agency or fast-paced creative environment.
• Demonstrated ability to self-direct, prioritize, and execute marketing initiatives from concept to completion.
• Exceptional writing and communication skills
• Experience producing content for a range of formats (web, social, PR, awards)
• Strong pulse on market and emerging trends to identify & act on opportunities that align with Barbarian’s growth objectives
• A true team player — someone who’s naturally curious, highly motivated, and ready to roll up their sleeves to help the team win, no matter what it takes.
• Outstanding project manager with obsessive attention to detail and proactive follow through
• Deep understanding of social & digital channels, SEO/SEM, and content marketing.
• Experience creating assets (creds, case studies, one pagers, awards writeups)
• Familiarity with agency databases and industry platforms.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Advertising

Industries

• Advertising Services, Design Services, and Market Research