Growth Marketing Manager

Counsel Health, Inc.; Boston, Northern (MA, KY); Hybrid; USD 90,000 - 150,000; Full time

Benefits offered by this job

Comprehensive healthcare

Vision + dental

401K

Unlimited PTO

Parental Leave

Equity

Job summary

Counsel Health, Inc. is seeking a Growth Marketing Manager/Senior Manager to join the consumer marketing team. You will own marketing programs across paid, owned, and lifecycle channels, write copy, run campaigns, build reporting, and drive results as a generalist today with path to specialization.

You’ll leverage AI-powered workflows to automate tasks and scale output, and you’ll design repeatable systems that keep focus on high-impact work. Remote/Boston-based role with NYC proximity optional.

Qualifications

• 5–8 years of experience in consumer marketing across multiple channels.
• Strong instincts across paid and owned media with deep expertise in at least one area.
• Experience building workstreams or programs from scratch.
• Proven use of AI tools to automate workflows and scale output.
• High agency and proactive ownership.
• Experience building AI-powered workflows or internal tooling.

Responsibilities

• Content production across owned channels (blog, social, email) and scalable workflows.
• Lead execution and optimization across paid social and paid search.
• Build lifecycle programs: segmentation, sequencing, copy, QA, performance optimization.
• Support performance reporting across D2C channels and translate data into recommendations.

Skills

Consumer marketing

Paid media

Owned media

AI automation

Workflow design

Strategic thinking

Tools

Customer.io

Klaviyo

Meta Ads

Google Ads

Job description

About Counsel

Counsel’s mission is to multiply the world's healthcare capacity. We believe in a future in which every person has a personalized, AI-enabled doctor always in their pocket. To accomplish this, we’re building the first fully-vertical, AI-native medical group from the ground up. We’ve redesigned the entire clinical stack with custom AI tools that make our in-house physicians 10x faster and smarter. [learn more on our blog]

Since our founding in 2023, we have formed partnerships with leading healthcare organizations and are on track to serve hundreds of thousands of patients on our platform within the next year. We have raised over $35M from a16z, Google Ventures, Pear VC and other top-tier VC firms.

Our team combines deep expertise in medicine (Harvard, Mt. Sinai, Mass General, UCSF) and technology (MIT, Google, DeepMind, NVIDIA, Stripe, Meta) — and we’re looking for exceptional people to join us as we scale.

About The Role

We're hiring a Growth Marketing Manager or Senior Manager to join the consumer marketing team, reporting directly to the VP of Consumer Marketing. This is an early and foundational hire, and will be focused on building systems and processes to scale marketing learnings across a rapidly growing organization.

You’ll own real marketing programs across paid, owned, and lifecycle channels. You’ll write copy, run campaigns, build reporting, and be accountable for results. To start this is a generalist role, and you’ll be asked to support ongoing programs across the full marketing stack, including content, paid media, lifecycle, operations, and analytics. Over time, as the team and company scale, there will be real opportunities to specialize, but today we’re looking for someone comfortable operating as a generalist.

What makes this role distinct is how we think about leverage. AI tools have fundamentally changed what a single skilled operator can own. We're looking for someone who has already internalized that shift: who doesn't just run workflows, but designs them. Who reaches for automation before headcount. Who can look at a repeatable task and build a system around it, so their time stays on the work that actually requires judgment.

What You'll Do

We're still building the core functions we need to scale operations, and results will drive focus, but below are a few areas where you could find yourself driving outcomes within the business.

Content & Creative

• Content production across owned channels: blog, social, email, and beyond
• Building repeatable content workflows, briefing, creation, review, publishing, that scale without ballooning headcount

Paid Media

• Lead execution and optimization across paid social and paid search
• Build campaign infrastructure, testing frameworks, and reporting that can be operated efficiently at volume

Lifecycle Marketing

• Build and manage email and push programs: segmentation, sequencing, copy, QA, and performance optimization
• Help to develop the lifecycle infrastructure from the ground up

Reporting & Analytics

• Support performance reporting across D2C channels
• Translate data into clear recommendations and act on them without waiting to be asked

Who You Are

• 5–8 years of experience in consumer marketing, with meaningful time spent across more than one channel
• Strong instincts across the paid and owned media stack; deep expertise in at least one area
• Experience building workstreams or programs from scratch, not just inheriting and maintaining them
• A track record of using AI tools to genuinely automate workflows and scale individual output, not just as utilities, but as a real part of how you work
• High agency: you identify what needs to exist, build it, and operate it, without a team underneath you to delegate to
• Experience building AI-powered workflows, automations, or internal tooling

Extra credit

• Prior experience at a consumer health, wellness, or subscription brand
• Hands-on experience with paid social or paid search at meaningful scale (Meta Ads, Google Ads)
• Familiarity with lifecycle and email platforms (Customer.io, Klaviyo, or similar)

What to Expect

• A direct reporting line to the VP of Consumer Marketing and real influence over how the D2C function gets built
• Broad exposure across the consumer marketing stack, with room to specialize as the team grows
• Genuine growth opportunity, as Counsel scales, so does this role
• Offices in NYC and Boston; in-person not required but NYC proximity is preferred

Role Location

Remote, Boston (Back Bay); New York Office (Flatiron)

What We Offer

• Impact: Be at the forefront and contribute to groundbreaking, AI-driven healthcare experiences, directly interface with execs at the world's leading tech & healthcare orgs
• Growth: Significant opportunities for broad ownership and professional development within our rapidly scaling startup
• Compensation: Competitive salary + equity
• Benefits: Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave

Our Values

• Patients come first.
  We are clinicians 1st, technologists 2nd. We act with patient trust/safety at the center of every decision.
• Innovate with optimism.
  We are optimistic as we build the future of care delivery from first principles. Challenge the status quo when needed, no sacred cows.
• Right answer wins.
  Debate openly and pick the strongest path. We optimize for the company, not functions. We win and lose as a team.
• Simplicity over complexity.
  We choose clear, elegant solutions and avoid adding complexity that does not serve patients or the team.
• Do fewer things, well.
  We focus, and hold ourselves to the highest bar and pursue excellence in those areas.

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