Growth Marketing Lead for PE-Backed Brands

Ames Watson; Lenexa (KS); On-site; USD 120,000 - 180,000; Full time

Job summary

Ames Watson seeks a Director of Marketing to drive growth within a portfolio of consumer/retail companies. This execution-minded leader moves quickly from insight to action, building trust across teams and delivering measurable results in a fast-paced PE-backed environment.

The role involves guiding or overseeing marketing initiatives, shaping brand strategy, and reporting progress to senior leadership. Travel may be required in this dynamic, high-output setting.

Qualifications

• 4-6 years of progressive experience in marketing, brand management, or business development within a for-profit commercial business.
• Private sector experience required - candidates must have worked within for-profit businesses with a demonstrated understanding of how marketing decisions impact profitability
• Proven ability to distill complex data and campaign performance into concise, executive-level communications that drive decisions
• Experience supporting or overseeing multiple projects simultaneously with multiple stakeholders and competing deadlines
• Ability to move between detailed execution and executive-level communication with equal effectiveness
• High level of ownership, curiosity, and resourcefulness - takes initiative and follows through
• Comfortable operating in ambiguity and adapting quickly as priorities shift
• Ability to travel and be away from home for more than one day and night at a time

Responsibilities

• Support and/or oversee marketing initiatives within the portfolio company -- ranging from brand positioning and digital performance to go-to-market launches -- with level of involvement determined by project need
• Build executive-ready presentations that report project status, synthesize risks, and communicate next steps to senior leadership
• Analyze marketing KPIs and operational data to surface insights, flag risks, and inform decision-making
• Coordinate with external agencies and internal stakeholders to keep initiatives on track
• Contribute to strategic planning, budget management, and performance tracking across marketing functions

Skills

Marketing leadership

Brand management

Business development

Data-driven decision making

Stakeholder management

Job description

Ames Watson seeks a Director of Marketing to drive growth within a portfolio of consumer/retail companies. This execution-minded leader moves quickly from insight to action, building trust across teams and delivering measurable results in a fast-paced PE-backed environment.

The role involves guiding or overseeing marketing initiatives, shaping brand strategy, and reporting progress to senior leadership. Travel may be required in this dynamic, high-output setting.