Growth Marketing Lead

NewForm; New York (NY); On-site; USD 130,000 - 450,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Annual team offsites

Competitive base + bonus

Job summary

NewForm is the creative intelligence company seeking a Growth Marketing Lead to guide client relationships, media strategy, and creative performance across high-growth accounts in NYC.

You'll oversee seven-figure budgets, translate data into strategic direction, and collaborate with forward-deployed creatives to drive scalable, efficient paid media. This on-site role offers a substantial compensation package.

Qualifications

• 5+ years of paid media experience, agency or consumer app preferred.
• Deep expertise in Meta.
• Experience managing seven-figure annual media budgets.
• Strong presentation and analytical skills.
• Knowledge of mobile advertising measurement (SKAN, AEM, MMPs).

Responsibilities

• Oversee annual media budgets of $5M–$50M across channels, primarily Meta, TikTok, and Google
• Lead client relationships and communication, including regular meetings and QBRs
• Develop cohesive growth strategies with creative at the center of the paid ads program
• Translate creative performance data into actionable strategy for clients, creative teams, and media buyers
• Proactively identify optimizations to improve media efficiency and scalability, including work outside the dashboard such as funnel strategy, signal quality, offer testing, and measurement
• Partner with forward-deployed creatives and media buyers to turn insights into high-performing content and scaled spend

Skills

Paid media

Meta expertise

Analytics

Presentation skills

Communication

Mobile advertising

Tools

SKAN

AEM

MMPs

Job description

NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system.

We oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter.

THE ROLE

As a Growth Marketing Lead, you will play a key role in leading client relationships, media strategy, and creative performance across several high-growth accounts. You will oversee forward-deployed creatives and media buyers to drive efficient spend, scale accounts, and connect media strategy with creative intelligence.

This role is primarily client-facing and strategic, but you should also be able to dive into the weeds. You will use your platform expertise, analytical judgment, and understanding of creative performance to help clients grow faster and more efficiently.

RESPONSIBILITIES

• Oversee annual media budgets of $5M–$50M across channels, primarily Meta, TikTok, and Google
• Lead client relationships and communication, including regular meetings and QBRs
• Develop cohesive growth strategies with creative at the center of the paid ads program
• Translate creative performance data into actionable strategy for clients, creative teams, and media buyers
• Proactively identify optimizations to improve media efficiency and scalability, including work outside the dashboard such as funnel strategy, signal quality, offer testing, and measurement
• Partner with forward-deployed creatives and media buyers to turn insights into high-performing content and scaled spend

REQUIREMENTS

• 5+ years of paid media experience, with agency and/or consumer app experience highly preferred
• Deep expertise in Meta required
• Experience managing accounts with seven-figure annual media budgets
• Strong presentation skills, including the ability to craft compelling decks and communicate clearly in client meetings
• Strong analytical skills and comfort connecting performance data to strategic recommendations
• Preferred: deep understanding of mobile advertising, including SKAN, AEM, MMPs, and related measurement systems

BENEFITS

• Full-time, in-office position in New York City
• Competitve base (130k-225k) + bonus structure, total compensation range 130k-450k/yr
• Company-paid health, dental, and vision insurance
• Annual team offsites. Our last two were in Tulum, Mexico and Hokkaido, Japan.