Growth Marketing Lead

Arlo; New York (NY); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

High ownership and responsibility from day one

Opportunity to influence access to healthcare

Career growth and expansion opportunities

Job summary

Arlo is seeking a hands-on Growth Marketing Lead to establish and drive their growth engine from the ground up. This role involves developing and testing messaging, conducting impactful experiments across multiple channels, and transforming findings into scalable campaigns that generate qualified leads. The successful candidate will report to the CEO and work closely with design, product, and sales teams.

Ideal candidates should have 7-12 years of experience in growth and demand generation, a knack for data-driven decision-making, and excellent copywriting skills. This position offers an exciting opportunity to shape marketing strategies in a dynamic environment.

Qualifications

• 7–12 years of experience in growth, demand generation, or performance marketing.
• Proven ability to go from zero to one — building campaigns and iterating based on data.
• Strong copywriting and messaging instincts for B2B audiences.

Responsibilities

• Craft and test messaging that resonates with customers, advisors, and partners.
• Build, run, and optimize campaigns across digital and offline channels.
• Launch rapid experiments to identify high-performing channels and messages.

Skills

Growth marketing

Demand generation

Performance marketing

Copywriting

Analytical skills

Tools

HubSpot

Clay

Meta Ads

LinkedIn Ads

Job description

Most of what makes American healthcare expensive isn’t medical care. It’s the machinery wrapped around it: middlemen taking a cut, fraud nobody stops, and billing systems designed to fight over payment instead of deliver care. The result is higher premiums, denied claims, surprise bills, and a system patients increasingly experience as adversarial.

Arlo is rebuilding health insurance for small businesses from first principles: making sure as much of every premium dollar as possible goes to care instead of getting absorbed by the system around it. We do that by identifying fraud earlier, steering members toward higher-quality and lower-cost care, automating operational overhead, and eliminating vendors whose business exists mostly to take a cut.

AI is the foundation that makes this work. We use it across underwriting, operations, clinical programs, and member experience to build an insurer that becomes more efficient as the technology improves.

We’re already operating at meaningful scale: profitable, hundreds of millions in premiums, tens of thousands of members covered, and growing quickly through brokers, employers, and partners. Backed by Upfront Ventures, 8VC, and General Catalyst, with a team from Palantir, YC companies, and longtime healthcare operators.

About the Role

We’re looking for a hands‑on Growth Marketing Lead to build our growth engine from the ground up. You’ll develop and test messaging, run small but high-impact experiments across multiple channels, and turn your findings into scalable campaigns that generate qualified leads and partnerships.

You’ll report directly to the CEO and collaborate closely with design, product, and sales. This role combines creative storytelling, analytical rigor, and fast‑paced experimentation.

What you will do

• Craft and test messaging that resonates with our target audiences — customers, advisors, and partners.

• Build, run, and optimize campaigns across digital and offline channels:

  • Meta and LinkedIn Ads
  • Direct Mail
  • SEO & content programs
  • Generative-AI‑driven creative and landing page testing

• Launch rapid experiments to identify high‑performing channels and messages.

• Partner with designers and agencies to produce compelling creative assets.
• Track and optimize performance across the funnel — from awareness to qualified lead.
• Manage and allocate an annual marketing budget efficiently to maximize learning and ROI.

What we are looking for

• 7–12 years of experience in growth, demand generation, or performance marketing.
• Proven ability to go from zero to one — building campaigns and iterating based on data.
• Strong copywriting and messaging instincts for B2B audiences.
• Hands‑on experience with major ad platforms (Meta, LinkedIn, Google); SEO or direct‑mail background a plus.
• Analytical mindset — fluent with HubSpot, Clay, or similar tools.
• Resourceful, entrepreneurial, and comfortable operating with autonomy and ambiguity.
• Bonus: Experience in healthcare, insurance, or benefits tech.

Process

This is what you can expect when we like your application:

• 30‑minute intro call with Rachelle (Talent Lead)
• with Jan‑Felix (CEO & Co‑Founder)
• 30‑min call with Karthik (Co‑Founder)
• Take‑home case study
• Onsite/ Virtual Onsite
• Reference Calls

Why Join Arlo

• High ownership: You’ll get real responsibility from day one—our high‑trust team empowers you to run with big problems and shape core parts of the company.
• Join an important mission: Your work directly influences how people access care and improves lives at scale.
• Growth & expansion: We’re moving fast, and as we grow, your scope will grow with us—new challenges, bigger opportunities, and rapid career velocity.
• Apply AI to a problem that matters: Instead of optimizing ads or cutting labor costs, you’ll use AI to fundamentally reimagine how people get healthcare.
• High pace, high collaboration: We operate with velocity, first‑principles thinking, and a team that works closely, openly, and with ambition.

Exact compensation inclusive of salary and any bonuses is determined based on a number of factors including experience and skill level, location, and qualifications which are assessed during the interview process.

Arlo is an equal opportunity employer. We do not discriminate based on age, race, color, creed or religion, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, marital status, familial status, status as a victim of domestic violence, or arrest or conviction record, as defined under New York State law.

Your safety matters to us. If you're selected to move forward in our hiring process, you'll hear directly from a member of our Recruiting team via an @joinarlo.com email address. We will never ask for personal or financial information outside of our formal onboarding process. When in doubt, please reach out to us to verify at: [e-mail].