Growth Marketing Director, Vet Urgent Care

Truss Vet- Veterinary Urgent Care; Durham (NC); Hybride; USD 120 000 - 190 000; Plein temps

Avantages offerts par ce poste

Health insurance

PTO

401K + match

Disability insurance

Life insurance

Dental insurance

Vision insurance

Mental wellness subscription

Parental leave

Résumé du poste

Truss Vet seeks a Director of Marketing to own the full spectrum of patient acquisition and urgent care awareness marketing. You will build data-driven strategies, lead a growing marketing team, and manage the HQ budget to fuel clinic expansion across NC and beyond.

In this hybrid role (3 days in-office at Durham, NC), you’ll translate strategy into quarterly plans, optimize campaigns, and partner with clinical leadership to align marketing with capacity and growth goals.

Qualifications

• 10+ years in marketing with leadership roles.
• Experience in healthcare or veterinary marketing preferred.
• Proven ROI-focused performance across channels.

Responsabilités

• Develop data-driven annual marketing strategy aligned with growth targets.
• Define KPIs for patient acquisition, awareness, and CAC; track performance.
• Lead digital campaigns across Google/Meta with optimization.
• Mentor Marketing Coordinator and align with clinic teams.
• Create scalable launch playbooks for new clinics.

Connaissances

Marketing leadership

Paid search & social

Analytics & dashboards

Team management

Content & brand

Formation

Bachelor's degree in Marketing or related field

Outils

Google Ads

Google Analytics

CRM software

Description du poste

Truss Vet seeks a Director of Marketing to own the full spectrum of patient acquisition and urgent care awareness marketing. You will build data-driven strategies, lead a growing marketing team, and manage the HQ budget to fuel clinic expansion across NC and beyond.

In this hybrid role (3 days in-office at Durham, NC), you’ll translate strategy into quarterly plans, optimize campaigns, and partner with clinical leadership to align marketing with capacity and growth goals.