Growth Marketing Campaign Manager, US

BD; Milpitas (CA); Sur place; USD 115 000 - 184 000; Plein temps

Résumé du poste

Waters is seeking a collaborative Growth Marketing Campaign Manager to join the US Regional Marketing team. You will plan, execute, and optimize integrated campaigns that build awareness, generate demand, and drive commercial growth.

The Campaign Manager will coordinate across internal teams, agencies, and external partners, manage third‑party media, and oversee Google Ads initiatives with rigorous measurement against key KPIs.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or related field.
• 5+ years of experience in campaign management, digital marketing, demand generation, or paid media.
• Hands-on experience executing multichannel marketing campaigns.
• Experience with paid media, media agencies, publishers, or advertising vendors.
• Working knowledge of Google Ads; hands-on Google Ads experience preferred.
• Understanding of digital marketing metrics (CTR, conversions, etc.).
• Strong project management, organizational, analytical, and communication skills.
• Ability to collaborate with cross-functional teams and external partners.
• Familiarity with Salesforce, Marketo, Google Analytics or similar platforms.
• B2B, life sciences, biotechnology, healthcare, or technical industry experience preferred.

Responsabilités

• Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue.
• Execute omnichannel campaigns across web, email, SEO/SEM, paid media, social, webinars, content syndication, and ABM programs.
• Translate marketing priorities into actionable campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
• Coordinate third-party media programs, including media coordination, asset delivery, tracking requirements, budgets, and performance.
• Coordinate accurate campaign tracking, UTM parameters, landing pages, and other digital elements.
• Manage multiple campaigns and deadlines while maintaining strong attention to detail.
• Develop and adapt campaign content for select marketing channels, including email, digital advertising, landing pages, and third-party media, in collaboration with product marketing, agencies, and other internal partners.
• Coordinate with agency partners to monitor pacing, performance, and optimization opportunities of SEM campaigns.
• Review search terms, ad copy, keywords, audiences and performance to recommend improvements.
• Coordinate with product managers to implement new campaigns; support paid media reporting with actionable insights.

Connaissances

Campaign management

Digital marketing

Paid media

Google Ads

Project management

Analytical skills

Cross-functional collaboration

Formation

Bachelor's degree in Marketing, Communications, Business, Life Sciences

Outils

Salesforce

Marketo

Google Analytics

Description du poste

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the role:

We are seeking a collaborative, results-oriented Growth Marketing Campaign Manager to join our US Regional Marketing team. This role will plan, execute, and optimize integrated marketing campaigns that build awareness, generate demand, and support commercial growth.

The Campaign Manager will coordinate campaigns across internal teams, agencies, and external partners, with responsibility for third-party media planning and trafficking and the day-to-day management of the US Google Ads account.

Key Responsibilities

Omnichannel Growth Marketing & Demand Generation

• Develop integrated demand generation campaigns that drive awareness, engagement, qualified leads, pipeline growth, and revenue
• Execute omnichannel growth marketing campaigns across web, email, SEO/SEM, paid media, social media, webinars, content syndication, and account-based marketing programs
• Translate marketing priorities into actionable campaign plans with defined audiences, tactics, timelines, budgets, and KPIs.
• Manage third-party media programs, including media coordination, asset delivery, tracking requirements, budgets, and performance.
• Coordinate the accurate implementation of campaign tracking, UTM parameters, landing pages, and other digital campaign elements.
• Manage multiple campaigns and deadlines while maintaining strong attention to detail.
• Develop and adapt campaign content for select marketing channels, including email, digital advertising, landing pages, and third-party media, in collaboration with product marketing, agencies, and other internal partners.

Paid Media Management

• Coordinate with agency partners to monitor pacing, performance, and optimization opportunities of Search Engine Marketing campaigns
• Review search terms, ad copy, keywords, audiences and performance to recommend improvements.
• Coordinate with product managers to implement new campaigns
• Support paid media reporting and communicate actionable insights to stakeholders.

Performance & Insights

• Track and report performance against key business metrics
• Monitor campaign performance and recommend adjustments to improve engagement, conversions, lead generation, and marketing efficiency.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, or a related field.
• At least 5 years of experience in campaign management, digital marketing, demand generation, paid media, or a related discipline.
• Hands‑on experience executing multichannel marketing campaigns.
• Experience with paid media, media agencies, publishers, or advertising vendors.
• Working knowledge of Google Ads or another paid‑search platform; hands‑on Google Ads experience preferred.
• Understanding of digital marketing metrics such as CTR, conversions, cost per conversion, and ROAS.
• Strong project management, organizational, analytical, and communication skills.
• Ability to collaborate effectively with cross‑functional teams and external partners.
• Familiarity with Salesforce, Marketo, Google Analytics, or comparable CRM, marketing automation, and analytics platforms is preferred.
• B2B, life sciences, biotechnology, healthcare, or other technical industry experience is preferred.

At BD, we prioritize on‑site collaboration because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - San Diego (BDB)

Additional Locations

USA CA - Milpitas 155

Work Shift

NA (United States of America)

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance‑based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under “Our Commitment to You.”

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role’s specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$115,000.00 - $183,900.00 USD Annual