Growth Marketer, The Free Press

Paramount; New York (NY); On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

Life insurance

Job summary

Paramount is seeking a Growth Marketer to drive subscriber acquisition and retention across major channels. The role blends creative instincts with data-driven testing, using AI tools to accelerate builds, reporting, and automation.

Collaboration with editorial, product, and data teams is essential to scale campaigns and meet growth targets. The candidate will plan and optimize across paid social, search, video, and on-platform channels, while managing email and retention efforts.

Qualifications

• 3+ years in performance or growth marketing for a consumer subscription product.
• Hands-on experience running paid social, search and video campaigns.
• Experience with email marketing platforms and CRM/subscription tools.
• Fluency with AI tools for campaign execution, analysis, and automation.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across social, search, video, and O&O to drive subscriber acquisition.
• Manage and grow email and on-platform marketing in support of growth and engagement.
• Own campaign performance: monitor, test, and adjust tactics to maximize ROI.

Skills

Performance marketing

Paid social

Email marketing

AI tools for marketing

Data analysis

Job description

#WeAreParamount on a mission to unleash the power of content… you in?

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet - now all we’re missing is... YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter - both for our audiences and our employees - and aim to leave a positive mark on culture.

Overview:

The Free Press is looking for a Growth Marketer to help drive subscriber acquisition and retention across our fastest-growing channels. We're looking for a hands-on marketing tactician: someone who can plan, launch, and optimize campaigns across paid and owned channels, while using data to know what's working and why. You'll blend creative instinct with a rigorous, test-and-learn mindset to help scale The Free Press's subscriber base. Our ideal candidate is also passionate about using emerging AI tools to move faster, building campaigns, analyzing performance, exploring agentic tools, and automating repetitive work so the team can experiment more and ship more.

Please note submitting a cover letter is required.

Responsibilities include but are not limited to:

• - Plan, execute, and optimize paid marketing campaigns across channels, including paid social, search, video, and O&O, to drive subscriber acquisition.
• - Manage and grow email and on-platform marketing efforts in support of subscriber growth and engagement.
• - Own campaign performance: monitor results, run tests, and adjust tactics in real time to maximize ROI.
• - Build and execute a testing roadmap for offers, creative, and messaging to improve acquisition and retention.
• - Use audience segmentation and subscriber data to tailor campaigns and messaging to different reader groups.
• - Support paywall, pricing, and promotional strategy by helping design and run experiments.
• - Collaborate with editorial, audio, video, and events teams to bring cohesive, on-brand marketing campaigns to life.
• - Use AI tools to accelerate campaign builds, reporting, and workflow automation across the growth function.
• - Help set and track growth and retention goals.

Basic Qualifications:

• - 3+ years of experience in performance marketing or growth marketing for a consumer subscription product. In media or at a startup is a plus.
• - Hands-on experience running paid social, search, and video campaigns.
• - Comfortable working in email marketing platforms and CRM/subscription management tools.
• - Strong understanding of the subscriber funnel, from anonymous visitor to registered user to paid subscriber, and what moves people through it.
• - Deep comfort and fluency using AI tools for campaign execution, analysis, and workflow automation, with a proactive mindset toward finding new ways AI can drive growth.

Additional Qualifications:

• - Data-savvy: comfortable using analytics tools to evaluate campaign performance and translate results into next steps. SQL or Excel fluency is a plus.
• - Creative thinker with a strategic mindset and a results-oriented, test-and-learn approach.
• - Exemplary writing and communication skills, with the ability to adapt The Free Press's voice across channels and audiences.
• - Thorough understanding of (or strong interest in) the independent media and news landscape. Interest in and familiarity with The Free Press is a plus.
• - Highly autonomous, curious, and proactive, comfortable in a scrappy, fast-moving environment.
• - Desire to partner cross-functionally with editorial, product, creative, and data teams.

Paramount Skydance Corporation (NASDAQ: PSKY) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

ADDITIONAL INFORMATION

Hiring Salary Range: $100,000.00 - 135,000.00.

The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

What We Offer:

• - Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• - Generous paid time off.
• - An exciting and fulfilling opportunity to be part of one of Paramount's most dynamic teams.
• - Opportunities for both on-site and virtual engagement events.
• - Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• - Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [e-mail]. Only messages left for this purpose will be returned.