Growth Marketer (Intern)

Drive Capital; Austin (TX); On-site; USD 50,000 - 75,000; Full time

Job summary

Drive Capital in Austin, Texas is on the lookout for a creative growth engine who can produce and distribute engaging content targeting homeowners. This role involves daily posts on platforms like TikTok and Instagram, requiring the candidate to be proficient with AI tools to enhance productivity.

The ideal applicant should have a strong visual sense and the ability to generate high-volume content weekly. Join us to innovate the homeowner experience through tailored campaigns and analytics-driven iterations.

Qualifications

• Experience with AI tools like Claude, Midjourney, and video AI.
• Ability to produce over 20 content pieces per week.
• Strong sense of what constitutes appealing content.

Responsibilities

• Post 3-4 times daily on social media platforms.
• Run campaigns to engage younger audiences.
• Create engaging podcast clips for social media.
• Grow presence on various platforms while adhering to guidelines.
• Analyze performance metrics and adjust strategies.

Skills

AI-Native Workflow

Execution-First

Visual Taste

Technical Scrappy

Job description

About Abode Money

Abode Money is building the financial home for your home. Our mission is simple: Make homeownership more affordable for everyday homeowners. We automate the hard parts of managing and saving on homeownership costs like property taxes, insurance, utilities, and more.

Everything in home finance today caters to the transaction, the home buyer or seller, while the homeowner is overlooked. With non-mortgage costs up over 50% in the past five years, homeowners are struggling more today than ever before.

We have incredible backers, including Core VC, Drive Capital, Sequoia and 81 Collection.

The Role

We need a creative growth engine, not a social media manager. You will build a high-frequency content machine and a distribution network to reach homeowners where they actually live. You must be AI-native; you use tools to increase your throughput and automate the repetitive parts of the job.

Key Responsibilities

• High-Volume Output: Post 3–4x daily on TikTok and Instagram. Turn one concept into dozens of derivatives using AI-driven workflows.
• Referral Growth: Run campaigns targeting young people to onboard their parents and our main audience (40+)
• Podcast Clips: Chop full-length podcast episodes into high-engagement clips for X, LinkedIn, and Reels.
• Guerrilla Distribution: Find ways to scale our presence on Nextdoor, Facebook Groups, and YouTube without getting flagged as a bot.
• Performance Iteration: Read the analytics daily. If it flops, pivot. If it works, double down.

Qualifications

• AI-Native Workflow: You already use Claude, Midjourney, and video AI tools to do your work.
• Execution-First: You are comfortable shipping 20+ pieces of content a week.
• Visual Taste: You know what good content looks like and you know how to avoid corporate cringe.
• Technical Scrappy: You can figure out how to navigate platform filters and manage multiple accounts effectively.