Marketer (Brand, Product, Storytelling)

Tavus; San Francisco (CA); On-site; USD 100,000 - 150,000; Full time

Job summary

Tavus, a research company in San Francisco, is seeking a founding marketer to lead brand and product marketing. The successful candidate will have 4+ years of experience and will be responsible for developing narratives, creating high-quality content, and driving brand positioning. This role involves working closely with the founder, managing multiple workstreams, and shaping the external perception of the company. Ideal for those with experience in AI or early-stage environments.

Qualifications

• 4+ years of experience in marketing, preferably in AI or developer-facing products.
• Ability to operate independently and manage multiple workstreams.
• Strong product understanding and ability to map messaging to user journeys.

Responsibilities

• Develop and maintain core company and product narratives.
• Create high-quality content across formats (written, video, demos).
• Drive distribution through organic, social, and PR channels.

Skills

Strong ability to develop clear, compelling messaging from complex inputs

Experience driving reach through content

Proven experience executing marketing work end-to-end

High attention to detail

Strong understanding of channels

Job description

About Tavus

Tavus is a research company focused on building AI systems that enable real-time, human-like interaction between people and machines. Its technology combines multimodal perception, generation, and low‑latency infrastructure to support conversational video interfaces.

Location: San Francisco

Reports to: CEO

The Role

Tavus is hiring a founding marketer to lead brand, product marketing, and category development.

This role sits outside a traditional marketing structure and reports directly to the founder. The successful candidate will own narrative development, content creation, and distribution end‑to‑end.

Key responsibilities

• Developing and maintaining core company and product narratives
• Translating technical concepts into clear, externally facing messaging
• Creating high‑quality content across formats (written, video, demos, launches)
• Supporting frequent product launches (weekly cadence) with structured messaging and assets
• Owning and evolving brand positioning across website, product, and external channels
• Driving distribution through organic, social, and PR channels
• Contributing to category definition in an emerging market

Candidate Profile

The role is open to candidates across a range of seniority (typically 4+ years’ experience), with a focus on demonstrated execution capability.

Narrative / Creative Focus

• Strong ability to develop clear, compelling messaging from complex inputs
• High attention to detail across writing, visual output, and overall brand
• Experience producing product‑facing content (e.g. demos, websites, launch materials)

Distribution / Growth Focus

• Experience driving reach through content, launches, and media
• Strong understanding of channels, timing, and amplification strategies
• Track record of creating high‑engagement or high‑visibility moments

Candidates may lean toward one area but should be capable across both.

Requirements

• Proven experience executing marketing work end‑to‑end (not solely strategy)
• Ability to operate independently and manage multiple workstreams
• Strong product understanding and ability to map messaging to user journeys
• High quality bar for output and attention to detail
• Willingness to work in a fast‑paced environment with frequent releases

Preferred Background

• Experience in AI or developer‑facing products
• Exposure to early‑stage or high‑growth environments
• Involvement in positioning or launching new product categories
• Familiarity with companies such as ElevenLabs, Lovable, or similar

Scope and Impact

• Full ownership of brand and narrative development
• Direct collaboration with the founder
• Responsibility for external perception of the company and its products
• Opportunity to shape positioning in a new and evolving category