Growth Lead for 4X Strategy Game

Stillfront Group AB (publ); United States; Remote; USD 100,000 - 130,000; Full time

Job summary

A leading game development company is seeking a Growth Lead for a new 4X strategy game. This role involves leading user acquisition, onboarding, and early engagement strategies, along with creating and executing marketing plans for both soft and global launches. The ideal candidate will have over 5 years of marketing experience, particularly in free-to-play mobile games, and strong analytical skills.

Qualifications

• 5+ years of hands-on experience in marketing for free-to-play mobile games.
• Proven success in user-centric product marketing and creative testing.
• Deep understanding of conversion funnels and mobile marketing campaign optimization.

Responsibilities

• Lead the FTUE strategy focusing on user acquisition, onboarding, and early engagement.
• Design and execute A/B tests and marketability tests to optimize user experience.
• Develop and execute a comprehensive marketing strategy for the soft launch and global launch phases.

Skills

User acquisition

Onboarding

Early engagement

A/B testing

Marketability tests

Analytical skills

Tools

Google Sheets

Excel

Tableau

Adjust

AppsFlyer

Job description

A company is looking for a Growth Lead for a new 4X strategy game.

Key Responsibilities

• Lead the FTUE strategy focusing on user acquisition, onboarding, and early engagement
• Design and execute A/B tests and marketability tests to optimize user experience and validate strategic decisions
• Develop and execute a comprehensive marketing strategy for the soft launch and global launch phases

Required Qualifications

• 5+ years of hands-on experience in marketing for free-to-play mobile games
• Proven success in user-centric product marketing and creative testing
• Deep understanding of conversion funnels and mobile marketing campaign optimization
• Experience with tracking and attribution systems (e.g., MMPs, Adjust, AppsFlyer)
• Strong analytical skills with proficiency in data analysis tools like Google Sheets/Excel or Tableau