Growth Lead, Audio & YouTube Partnerships

OpenKrill; United States; Remote; USD 104,000 - 120,000; Full time

Benefits offered by this job

Equity package

Benefits package

Job summary

Ro is a direct-to-patient healthcare company delivering an end-to-end care experience across diagnosis, delivery and ongoing care. We seek a curious marketing professional to own offline campaigns across Audio and YouTube, manage partnerships and optimize performance to drive patient growth.

The role requires 3–5 years in performance marketing with budgets of $3M+/month, and strong analytics and cross-functional collaboration.

Qualifications

• 3–5 years of experience in performance marketing, media planning/buying, partnerships, growth marketing, or related field.
• Experience managing or supporting scaled acquisition programs with budgets of $3M+/month.
• Experience across Audio, YouTube, creator partnerships, TV/CTV or other offline channels.
• Strong instincts for performance marketing with metrics like CAC, response rate and conversions.
• Keen interest in creators, endorsers, podcasts, YouTube and media landscape to identify resonating content.
• Familiar with running A/B, multivariate and geo tests.
• Experience managing external agencies and media partners.
• Experience shaping creative development and production workflows for performance.

Responsibilities

• Own and optimize Ro's Audio and YouTube campaigns across conditions, managing media plans and budgets.
• Build and grow Ro's endorser ecosystem with high-potential talent and partnerships.
• Evaluate new opportunities, assess media economics, audience fit and potential value.
• Develop a proactive partnership pipeline and testing roadmap for expanded models.
• Manage relationships with agencies and partners; ensure campaigns launch and run effectively.
• Monitor performance and provide portfolio recommendations to optimize or exit partnerships.
• Collaborate with Paid Social and Creative teams to extend endorsers' content and assets.
• Translate campaign data into clear insights for budget owners and stakeholders.
• Oversee campaign launches, briefs, script refreshes, compliance, reporting and budgets.
• Develop understanding of audio and YouTube measurement and attribution signals.
• Stay close to evolving Audio/YouTube landscape and new partnership opportunities.

Skills

Performance marketing

Media planning/buying

Partnerships

Growth marketing

Data-driven decisions

A/B testing

Cross-functional collaboration

Analytics tools

Tools

Looker

Mixpanel

Hex

Podscribe

Claude

Job description

Ro is a direct-to-patient healthcare company delivering an end-to-end care experience across diagnosis, delivery and ongoing care. We seek a curious marketing professional to own offline campaigns across Audio and YouTube, manage partnerships and optimize performance to drive patient growth.

The role requires 3–5 years in performance marketing with budgets of $3M+/month, and strong analytics and cross-functional collaboration.