Growth Lead

Crosby; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Crosby is seeking a Growth Lead to build scalable demand for a neofirm model in New York. You will own strategy, map potential buyers, craft messaging, and productize channels to form a single measurable funnel. Collaborate with sales, run experiments, and optimize ROI across events to accelerate pipeline.

You will own CAC, conversion, activation, and payback by channel, and you’ll build dashboards to track outcomes, biasing fast, impactful experimentation within a brand-conscious framework.

Qualifications

• 2–6 years of experience leading growth at a startup, building marketing channels from 0–1 and scaling from 1–10.
• Creative and analytical mindset to measure what’s working.
• High agency: you take a broad mandate and get it done, shipping campaigns quickly.
• Willing to test unconventional ideas.
• Great judgment balancing brand as a law firm with winning campaigns.
• Analytical: own CAC, conversion, activation, and payback by channel; build dashboards.
• Low ego; you’ll do hands-on tasks and move quickly in ambiguous environments.
• You move quickly, communicate clearly, and thrive in a fast-paced setting.

Responsibilities

• Partner closely with sales to build a repeatable outbound motion: draft a prioritized target list, messaging, and sequencing; automate other ancillary touchpoints like gifting and event invites.
• Paid channels: figure out a brand-accretive way to use paid channels like ads to drive awareness among buying committees.
• Experiment: create and run campaigns to test new channels and messaging; cut losers and double down on winners.
• Help drive ROI at events & conferences: measure ICP and TAM overlap to prioritize conferences and dinner invites; partner with events lead to build a machine to send event invites, automate follow ups, and measure ROI.
• Analytics: track campaign performance, analyze funnel data, and derive insights to drive pipeline or improve funnel conversion.

Skills

Growth leadership

Creativity

Analytics

Campaign experimentation

Fast-paced work

Ownership

Job description

About Crosby

Crosby is built on a simple conviction: a great legal system is the watermark of a great society — and the best legal work comes from combining human expertise with the right technology, not replacing one with the other.
Crosby is the first AI-native law firm, helping ambitious companies like Cursor, Ramp, and Cognition sign commercial contracts faster.
Legal work is both art and science, and we're mapping the frontier between the two — codifying what can be systematized, amplifying human judgment where it matters most. That's why the right way to bring AI into law isn't to sell software and walk away. It's to own the outcome together: higher-quality work, delivered faster. We build proprietary tools and human-in-the-loop workflows that change what's possible for corporate legal teams.
Crosby was founded by Ryan (Stanford Law, Cooley, startup GC) and John (Penn, first 15 engineers at Ramp). Help us transform one of society's most important industries.

About the role

Build the growth motion at Crosby by helping us turn raw demand into a scalable system. We are building a third type of company: neither software nor services, but a neofirm. We are rethinking tech’s growth playbook, keeping what works for our business, and dropping what is brand detractive.

You’ll own the strategy and execution that drive pipeline growth across channels: mapping our potential buyers, brainstorming creative ways to get in front of them, and constantly thinking about how to improve conversion at every step of the funnel. You’ll productize the channels that are working for us, build a single source of truth for our funnel, fix the issues our funnel reveals, and experiment to develop the investment case for strong channels we aren’t running yet.

What you'll do

• Partner closely with sales to build a repeatable outbound motion: draft a prioritized target list, messaging, and sequencing; automate other ancillary touchpoints like gifting and event invites

• Paid channels: figure out a brand accretive way to use paid channels like ads to drive awareness among buying committees

• Experiment: come up with and execute endless campaigns to test new channels and messaging that can drive pipeline and conversion; cut the losers and double down on the winners

• Help drive ROI at events & conferences: measure ICP and TAM overlap to prioritize conferences and dinner invites; partner with events lead to build a machine to send event invites, automate follow ups, and measure ROI

• Analytics: track campaign performance, analyze funnel data, and own ways insights from this data can be immediately used to drive pipeline or improve funnel conversion

Who you are

• 2-6 years experience leading growth at a startup building marketing channels from 0-1 and scaling marketing channels from 1-10

• Creative enough to come up with experiments, and analytical enough to measure what's working

• High agency: you take a broad mandate and get it done. You see an opportunity in the funnel math in the morning and ship a new campaign to take advantage of it by the afternoon.

• Willing to test unconventional ideas.

• Great judgment: you know that Crosby is building a trusted brand as a law firm, and know the line between creative, eye-catching campaign and an idea that is harmful to our brand and goals

• Analytical: you own CAC, conversion, activation, and payback by channel. You build the dashboards, track the funnel, and read the cohorts by yourself.

• Low ego: you know that the best way to test hypotheses is by sending the email or building the ad creative yourself. No task is beneath you.

• You move quickly, communicate clearly, and thrive in ambiguous, fast-paced environments.

Equal Opportunity

Crosby is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the New York City Fair Chance Act.
Pursuant to New York Labor Law Section 194-b, the US Pay Range for this position is listed in the job post. Final compensation will be determined based on skills, experience, and qualifications.