Growth Experience Team Lead

Yodeck; Kentucky; Hybrid; USD 60,000 - 80,000; Full time

Job summary

A dynamic SaaS company in Kentucky is seeking a Growth Experience Team Lead to enhance customer journeys and optimize conversion rates. The ideal candidate will have significant experience in UX/Product Design, particularly within B2B SaaS. Responsibilities include leading user experience initiatives, conducting A/B testing, and collaborating across teams to drive business goals. This role offers a competitive salary, hybrid working options, and a vibrant workplace culture aimed at fostering growth and collaboration.

Benefits

Competitive salary

Company-wide bonus scheme

Stock Option plan

Office gym

Nutritionist and meal vouchers

Individual training budget

Private medical insurance

Fun and collaborative environment

Flexible working arrangements

Commuting Expenses

Equal opportunity workplace

Qualifications

• 4–7+ years of experience in UX/Product Design or CRO with B2B SaaS preferred.
• Strong visual and interaction design skills with the ability to produce production-ready UI specs.
• Excellent qualitative research skills and experience with usability testing.

Responsibilities

• Oversee the end-to-end customer journey and design high-impact UI.
• Lead A/B and multivariate tests to optimize conversion rates.
• Collaborate with multiple teams to align on project goals.

Skills

UX/Product Design

Conversion Rate Optimization (CRO)

Figma

Data analytics

User research

Tools

Google Analytics (GA4)

HubSpot

Wordpress

Job description

About us

Yodeck is a fast-growing Software-as-a-Service (SaaS) company that is laser-focused on disrupting the $23B digital signage industry. Yodeck’s affordable, easy-to-use, and feature-rich solution has been developed to democratize digital signage and empower with it any and every business around the world. Yodeck was first introduced in 2016 and now powers over 160,000 screens across every type of business from restaurants and retail stores, to schools, stadiums and conference halls. Yodeck is now in the top 5 of digital signage SaaS platforms in the world, and we are looking for curious and smart people to drive even faster!

About the role

We’re hiring a Growth Experience Team Lead to drive the end-to-end customer experience – championing intuitive UX/UI designs, maximizing the returns from conversion rate optimization (CRO) initiatives and ensuring a fluid customer journey strategy.

You will focus on user-centered approaches, with in-depth experimentation and co-operation with the other teams, turning the signals from funnel analytics to move core metrics.

Map customer journeys from discovery → engagement → evaluation → purchasing → growth → advocacy, across each of our GTM motions (direct, channel, self-serve and sales-assisted).

You will prioritize high-impact UI/UX and run experiments that both increase conversion and shorten the time-to-value for prospects, through to paying customers.

Responsibilities

• Oversee the end-to-end customer journey, working closely with the Marketing and Product Growth teams to translate business goals into measurable improvement
• Strong focus on the web based customer touchpoints to design high-impact UI and interaction flows (Figma/Sketch), delivering production-ready specifications
• Lead hypothesis-driven Conversion Rate Optimization (CRO): hypothesize, design and run A/B and multivariate tests; analyse the results and iterate to gain meaningful gain
• Build dashboards and run funnel analysis (GA4, HubSpot etc), to identify conversion bottlenecks and activation gaps at key touchpoints in the customer journey
• Conduct qualitative research (user interviews, usability tests, session replay analysis) and quantitative analysis to validate hypotheses and inform design decisions
• Create and maintain the customer journey maps, experiment briefs, success metrics, and a roadmap of experiments and UX initiatives
• Collaborate closely with Product, Marketing, Rev Ops, Revenue, Support, and Engineering to align on definitions, activation criteria and experiment rollout
• Ensure accessibility and performance best-practices are met for conversion-critical pages/flows. Communicate learnings and impact clearly to stakeholders
• Over time, build out a growth experience team to increase the velocity and depth of tests across the key touchpoints across the customer journey
• Your key interactions will be: Product Growth, who own the in-product user experience, together with the Marketing Design and Web Development and Lifecycle Marketing.

• 4–7+ years experience in UX/Product Design, growth, or CRO with demonstrable A/B performance testing and funnel optimisation experience, B2B SaaS strongly preferred
• Strong visual and interaction design skills (Figma / Sketch / Adobe XD) + proven ability to produce production-ready UI specs. Competent to create web pages on Wordpress
• Hands‑on experimentation: test design, sample size calculations, power analysis, result interpretation and test rollouts. Familiar with A/B test platforms such as VWO
• Curious mindset, with a strong analytics bias, comfortable with event‑based analytics Google Analytics (GA4) and other analytics queries is a major plus.
• Excellent qualitative research skills: running user interviews, usability testing, session replay analysis (FullStory/Hotjar).
• Proven track record of cross‑functional collaboration with web designers and developers, product growth teams and engineering.
• Excellent written and verbal communication - can translate complex analysis into clear stakeholder recommendations.

• Competitive salary
• Company‑wide bonus scheme and a great Stock Option plan
• Amazing workplace, certified as Great Place to Work
• Hybrid Work From Home policy
• Office gym, nutritionist, and meal vouchers
• Individual training budget for professional development
• Private medical insurance plan
• Fun and collaborative start‑up environment (with amazing offices!)
• Flexible working arrangements
• Commuting Expenses
• Equal opportunity and workplace diversity

As part of our dedication to the diversity of our workforce, Yodeck is committed to Equal Employment Opportunity. Our people are our strongest asset and we acknowledge that all we have achieved so far is the solid outcome of our people’s contributions.